Communication Participation and motivation Philanthropy 
Stanford Social Innovation Review
MARCH 17, 2025
Social sector actors are hardly alone in this regard, of course, but they have both the opportunity and a mission-driven motivation to respond. Yet as indispensable as providing more of philanthropy's core product will be, how that money is spent represents, perhaps, an even larger opportunity.
Nonprofit Marketing Guide
SEPTEMBER 25, 2014
The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy? Nonprofit Communications Storytelling'
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Ann Green
APRIL 14, 2022
Increasing donor engagement can motivate a donor to give a second gift and keep them donating. Fundraising Participation Rate . For example, donors can participate in campaigns by becoming a fundraiser themselves. Not all contact efforts are created equal, so you may want to score communications differently.
Nonprofit Marketing Guide
MAY 23, 2012
According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. But if you play it right, you can eventually transition the donor’s affinity from the participant to your organization and cause.
Bloomerang
JUNE 6, 2024
Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. Social proof is a formidable force in philanthropy. This isn’t just following the crowd—it’s becoming part of a community that champions a cause.
Affnetz
APRIL 30, 2024
In contrast, broader philanthropy surveys, such as Giving USA, show declines in 2009, with subsequent increases in later years. By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. These trends show the challenge of donor retention.
Bloomerang
FEBRUARY 25, 2025
The most recent data from the Fundraising Effectiveness Project shows that more donations are coming from an increasingly small donor pool and emphasizes new donor acquisition as a top priority for nonprofits: The decline in donor numbers is largely driven by low participation from the smallest donor size group (under $100), which saw an -12.4%
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