Nonprofit Marketing Guide

MARCH 9, 2015

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

Participation and motivation 221

Participation and motivation Collaborations Communication Education 221

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. This isn’t just following the crowd—it’s becoming part of a community that champions a cause. Bloomerang simplifies the process of securing legacy gifts.

Psychology 104

Psychology Participation and motivation Retention Technology 104

Nonprofit Tech for Good

MARCH 9, 2025

4) Get Fundraisers on Board Next, its time to reach out to your supporters who will participate! Determine what youll share and when across your communication channels, including email, social media, text messaging, and your website. During the campaign, maintain consistent communication with fundraisers and donors.

Participation and motivation 109

Participation and motivation Nonprofits Technology Recruitment 109

Ann Green

APRIL 14, 2022

Increasing donor engagement can motivate a donor to give a second gift and keep them donating. Fundraising Participation Rate . For example, donors can participate in campaigns by becoming a fundraiser themselves. Not all contact efforts are created equal, so you may want to score communications differently.

Participation and motivation 273

Participation and motivation Retention Values Activism 273

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

Marketing 228

Marketing Marketing Participation and motivation Public and Nonprofit Management 228

Stanford Social Innovation Review

MARCH 17, 2025

Social sector actors are hardly alone in this regard, of course, but they have both the opportunity and a mission-driven motivation to respond. An adequate supply of shared infrastructure for movementsdata capacity, communications, training, organizing, and similar resourcesis essential.

Environmental 104

Environmental Civil Society Philanthropy Participation and motivation 104

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. The Doing Driver. The Thinking Driver.

Participation and motivation 195

Participation and motivation Nonprofits Communication Education 195

Nonprofit Marketing Guide

DECEMBER 6, 2012

Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission. Content Crossword by BigStock.

Marketing 194

Marketing Marketing Participation and motivation Advertising 194

NonProfit Hub

JULY 30, 2020

But one of the most prevalent has been staying motivated at work. We’re going to have to teach ourselves and our teams how to stay productive and motivated , even when we can’t be there face-to-face. . Communication, communication, communication. at least for the United States. Challenges to working online.

Participation and motivation 90

Participation and motivation Public and Nonprofit Management Production Collaborations 90

Ann Green

JANUARY 11, 2024

Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. Include rich details Your donor stories should paint a detailed picture of who donors are, how they became involved with your cause, and what motivates them to continue participating. For example, The Michael J.

Participation and motivation 297

Participation and motivation Nonprofits Universities Healthcare 297

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy? Nonprofit Communications Storytelling'

Participation and motivation 207

Participation and motivation Ethics Philanthropy Nonprofits 207

Nonprofit Marketing Guide

MAY 23, 2012

According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. But if you play it right, you can eventually transition the donor’s affinity from the participant to your organization and cause.

Participation and motivation 192

Participation and motivation Philanthropy Fundraising Fundraising 192

The Killoe Group

AUGUST 2, 2023

One of the most important components of a strong peer-to-peer fundraising event or campaign is your participants, or volunteer fundraisers. Aside from your nonprofit’s own staff, participants are the people who have the most power to make (or break) your peer-to-peer fundraising program. Target potential fundraisers. Learn more.

Recruitment 95

Recruitment Participation and motivation Fundraising Fundraising 95

Candid

OCTOBER 23, 2024

Remember, you’re not just seeking funds—you’re inviting donors to join a movement, to become active participants in creating meaningful impact. Get to know your donor beyond the basics Truly understanding your donors requires going beyond demographics and giving history—and into their motivations, values, and personal stories.

Social Enterprise 105

Social Enterprise Social Enterprise Participation and motivation Children 105

Nonprofit Marketing Guide

SEPTEMBER 23, 2014

Option 1 : Register for only Part 1 and get sample communications calendars that connect. Part 2: Messages That Motivate. During Part 2 of this training, we’ll give you dozens of proven community engagement and fundraising asks, as well as sample language to help you word those messages. Eastern (10:00 a.m.

Participation and motivation 185

Participation and motivation Communication Marketing Marketing 185

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. ” You are a master chef responsible for feeding your participants and supporters. Let’s get cooking!

Participation and motivation 166

Participation and motivation Nonprofits Education Education 166

Ann Green

JULY 19, 2023

Make it easy and convenient for them to participate. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. To notify as many potential donors as possible, disperse your communications across multiple channels. Host exclusive monthly donor appreciation events.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Nonprofit Marketing Guide

JUNE 12, 2012

As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” ” What a mouthful. So what do we call this particular approach? All ideas welcome!

Marketing 172

Marketing Marketing Participation and motivation Education 172

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 174

Participation and motivation Children Environmental Values 174

Nonprofit Marketing Guide

DECEMBER 24, 2012

Now, with the variety of ways to communicate both offline and online, the sheer volume of content that nonprofits are expected to create can feel very overwhelming. You are a master chef responsible for feeding your participants and supporters. But fabulous meals don’t just miraculously appear. There’s a lot going on behind the scenes.

Marketing 191

Marketing Marketing Participation and motivation Nonprofits 191

Nonprofit Marketing Guide

JUNE 4, 2015

You don’t always have to produce the content yourself to participate in these fun hashtags. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

Participation and motivation 266

Participation and motivation Ethics Energy Food 266

Nonprofit Marketing Guide

SEPTEMBER 15, 2011

When I suggested to a Girl Scout troop that they might want to mention other leadership and community service activities targeting school-age girls in their city on their own Facebook page, there was an uncomfortable silence on the phone, followed by throat clearing and a quick change of subject. Pre-order now and you can save 33%.

Participation and motivation 226

Participation and motivation Universities Leadership Education 226

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Email allows you to personalize communications in a way that social media can’t, and it is quicker and less expensive than print.

Participation and motivation 211

Participation and motivation Communication Education Education 211

Affnetz

APRIL 30, 2024

By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Ann Green

DECEMBER 5, 2023

Generate blog content: Consistent blog content can keep community members tapped into your organization and eager to sign up for your upcoming events. Write content regularly, such as posting every other week to communicate important updates about your organization. or “Register Tonight for the Event Of the Season!”

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Blue Avocado

NOVEMBER 12, 2024

Valuable board members have a true sense of fiduciary responsibility — making the organization stronger being the primary motivation — while keeping mission-focused to deliver quality services to its “customers.” Submissions may be edited for length and clarity. Your Voice Matters!

Ethics 106

Ethics Nonprofit governance and management Collaborations Children 106

Nonprofit Marketing Guide

OCTOBER 25, 2011

To provide education, which has been strongly associated with salary levels, employment rates, participation in civic activities, and perceptions of self worth, it takes the almighty dollar. Converge Consulting conducted a national study of 2050 alumni to examine donor attitudes, motivations, and behavior.

Education 173

Education Education Non-Profits Participation and motivation 173

NonProfit Hub

MAY 30, 2014

To be successful fundraisers, we need to understand how to communicate to our audience segments in order to make the right kind of ask. To tap into that power, it’s crucial that we answer the question, “What motivates millennials to give?” This has been true from generation to generation. Volunteers often turn into consistent donors.

Participation and motivation 78

Participation and motivation Communication Philanthropy Fundraising 78

Anedot

FEBRUARY 28, 2025

Schedule is Tuesday 8am-4pm onsite at 1907 Novato Blvd; other hours are flexible (both onsite and remote in accordance with NMCS policies) Reports to: Human Resources Director Purpose: The Volunteer and Food Pantry Coordinator is responsible for overseeing the Volunteer Program with assistance from HR Director; cultivating relationships with food (..)

Food 52

Food Participation and motivation Non-Profits Nonprofit Administration and Development 52

Nonprofit Marketing Guide

NOVEMBER 21, 2011

Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County. Since I began working as the communications associate for The Arc six years ago, my Alice in Wonderland dilemma has been our annual Step Up for The Arc Walk. She also set her goal even higher, and beat that too!

Participation and motivation 190

Participation and motivation Associations Children Communication 190

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Delegation also fosters more participation, collaboration, and teamwork, allowing marketing teams to harness the diverse talents across the team. Building Trust with Effective Communication and Delegation Trust is an important factor in any relationship but especially when it comes to your direct reports. But that’s not all!

Marketing 205

Marketing Marketing Participation and motivation Construction 205

iMarketSmart

JANUARY 29, 2025

The fear of missing out is a powerful motivator. They offer a structured way to communicate with supporters, using data to segment donors into neat categories and guide them through a pre-planned series of interactions. For example, naturally, its important to acknowledge a new donors first gift in your communications.

Participation and motivation 59

Participation and motivation Values Donor Motivation Technology 59

Nonprofit Marketing Guide

APRIL 6, 2017

Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any progress on the work by either the individual or their team took place.

Participation and motivation 127

Participation and motivation Communication Management Nonprofit Management 127

iMarketSmart

MARCH 5, 2025

Curiosity about the Questions Other types of people are motivated by curiosity. Curiosity is a powerful motive. For some people, this motivates a lot of their actions and how they spend their money and use their time. Want to be Heard Yet another group of supporters is motivated to fill out surveys because they want to be heard.

Participation and motivation 52

Participation and motivation Education Education Values 52

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Fundraising Coach

JANUARY 14, 2020

Let’s break down an example to highlight a few best practices when it comes to making these recap communications stellar: “Thank you for participating in our annual holiday gift drive. Communicating with supporters online is a relatively low-cost practice, but it can have major rewards. Begin with a “Thank You.”

Participation and motivation 80

Participation and motivation Philanthropy Energy Fundraising 80

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. People opt-in to get the valuable content and then you can communicate with them about others things too. Need more?

Marketing 200

Marketing Marketing Public and Nonprofit Management Participation and motivation 200