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The Seven Writing Styles That All Nonprofit Communicators Should Master

Nonprofit Marketing Guide

Most nonprofit communicators consider themselves to be good writers. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. News Writing News writing is straightforward, factual writing found in press releases, reports, and blogs.

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Resources on How to Effectively Lead Your Team

Nonprofit Marketing Guide

Our past research shows that 75% of nonprofit communications teams are organized in one of four ways based on how the workload for the team is created. You can see more on these team models in our 2017 Nonprofit Communications Trends Report (Free Membership Required). Be a participant. Have a system to share information.

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Some Comms Teams Thrived During the Pandemic. Others Not So Much.

Nonprofit Marketing Guide

Last week, we shared that we found in the 2021 Nonprofit Communications Trends Report that a majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic. We refer to this spectrum as CALM not BUSY.

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Mixed Links for Nonprofit Communicators

Nonprofit Marketing Guide

Yesterday we opened the annual Nonprofit Communications Trends Survey for 2013 and we already have about 200 responses. Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January. Take the survey now.

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Five Ways to Sabotage Your Call to Action

Nonprofit Marketing Guide

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

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A Fundraiser’s Guide to Measuring Donor Engagement

Ann Green

Increasing donor engagement can motivate a donor to give a second gift and keep them donating. Fundraising Participation Rate . For example, donors can participate in campaigns by becoming a fundraiser themselves. Not all contact efforts are created equal, so you may want to score communications differently.

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Three Stages of Nonprofit Marketing Maturity

Nonprofit Marketing Guide

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

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