Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. Changes in Knowledge or Understanding followed with 52% of nonprofits choosing this objective.

Communication 212

Communication Retention Collaborations Nonprofits 212

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 216

Communication Nonprofits Retention Activism 216

Tony Martignetti

SEPTEMBER 10, 2023

Dennis Fois: Donor Retention The challenges are real and widespread: Aging donors; smaller gifts; and abysmal retention rates. Listen to the podcast Get Nonprofit … Continue reading Nonprofit Radio for September 11, 2023: Donor Retention → He’s CEO of Bloomerang. He’s CEO of Bloomerang.

Retention 123

Retention Nonprofits Communication Fundraising 123

Ann Green

OCTOBER 4, 2022

Yet, nonprofit organizations fail to recognize that and send everyone the same letter. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is horrible. Some are monthly donors.

Communication 283

Communication Retention Fundraising Fundraising 283

Nonprofit Tech for Good

MARCH 8, 2024

By Abby Jarvise , writer, marketer, and speaker at Neon One – software built for small and midsize nonprofits to help them manage fundraising, communications, events, volunteers, and more. Donor retention is important. All that is true, but the fact remains that donor retention is a struggle. The short answer is “no.”

Retention 105

Retention Technology Nonprofits Communication 105

Ann Green

JUNE 18, 2020

Nonprofit professionals have a lot on their minds. This means one of your organization’s main priorities right now should be maintaining and improving your donor retention rate. According to Bloomerang’s donor retention guide , the average donor retention rate has been sitting between 40% and 50% for the last fifteen years.

Retention 203

Retention Nonprofit Administration and Development Activism Communication 203

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

Communication 274

Communication Retention Nonprofits Marketing 274

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… NonprofitPro shares 5 Unethical Social Media Practices All Nonprofits Should Avoid. 4 Questions About You and Nonprofit Marketing Guide. Nonprofit Training for You….

Communication 266

Communication Production Nonprofits Retention 266

Nonprofit Marketing Guide

JANUARY 12, 2023

Pre-pandemic (March 2020), 67% of nonprofit communicators worked in an office or work site environment , with the rest split equally between home/remote or a hybrid of the two. This represented a shift in working locations for 64% of nonprofit communicators. It can be perfect for nonprofits and perfect for employees.

Communication 203

Communication Nonprofits Retention Management 203

The NonProfit Times

AUGUST 1, 2024

A value-building donor relationship is seated in a strong retention strategy that involves more than the baseline process. It is stewardship, sowing back into the lives of our donors, and involving them in more than the baseline process, that maximizes retention and exponentially increases the performance of our donor file.

Communication 98

Communication Retention Philanthropy Values 98

Bloomerang

DECEMBER 13, 2022

The tone of every communication was positive and respectful. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. People give.

Retention 111

Retention Nonprofits Philanthropy Communication 111

Ann Green

JANUARY 4, 2024

I also hope 2023 was a successful year for your nonprofit organization. Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Donor retention should be a priority. Happy New Year!

Retention 178

Retention Nonprofits Communication Finance 178

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Acquiring New Donors: View your communications with prospective donors as conversations. Some Nonprofits don’t even ask their board of directors this question!

Retention 130

Retention Values Communication Education 130

Affnetz

JUNE 1, 2023

It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Acquiring New Donors: View your communications with prospective donors as conversations. Don’t get so caught up in communicating the ‘right’ thing, that you end up blowing the opportunity because you weren’t clear, compelling, and authentic.

Retention 130

Retention Values Communication Education 130

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Find out How Nonprofits Can Use TikTok for Growth [Case Study + Examples]. Or if Instagram is more your thing, try Instagram for Nonprofits: 5 Tips to Get More Followers and Engagement. Register Now.

Communication 177

Communication Nonprofits Production Retention 177

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

Retention 97

Retention Values Fundraising Fundraising 97

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Communication 208

Communication Retention Nonprofits Education 208

Ann Green

OCTOBER 16, 2024

Yet, many nonprofit organizations fail to recognize that and send everyone the same messages. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is terrible.

Retention 174

Retention Communication Nonprofit Organizations Nonprofit Organizations 174

Nonprofit Tech for Good

OCTOBER 1, 2020

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Donor retention is a crucial aspect of a productive fundraising strategy. Here are seven excellent methods of increasing donor retention and how to automate them. Don’t let it stop there.

Retention 136

Retention Public and Nonprofit Management Nonprofits Communication 136

Ann Green

JULY 2, 2024

The midpoint of the year is always a good time to see if you’re meeting your fundraising and communications goals. Many nonprofits raise the most money from individual giving. Summer is usually a less busy time for nonprofits. It’s a great way to raise more money, as well as your donor retention rate. Are you one of them?

Retention 166

Retention Nonprofits Communication Fundraising 166

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” ” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention?

Retention 88

Retention Philanthropy Associations Communication 88

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. A Guide to Donor Retention.

Retention 209

Retention Nonprofits Communication Finance 209

Top Nonprofits

JUNE 3, 2024

Whether you’re planning an advocacy campaign , a new program, or an online donation drive, your nonprofit needs volunteers. Volunteer recruitment is a challenge for many nonprofits, but fortunately, there’s a simple solution: keep as many of the volunteers you currently have as possible. Why does volunteer retention matter?

Retention 52

Retention Recruitment Volunteerism Volunteerism 52

Ann Green

MARCH 10, 2020

As a nonprofit, communicating with your supporters is crucial to establishing lifelong donor relationships. Donors are the backbone of any nonprofit. And yet, many donors feel under-appreciated and are uninformed about the great things these nonprofits are doing with their donations! Schedule communications.

Communication 162

Communication Nonprofits Retention Management 162

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 212

Collaborations Public and Nonprofit Management Culture Leadership 212

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. Yet, nonprofit organizations fail to recognize that and send everyone the same messages. Yet, nonprofit organizations fail to recognize that and send everyone the same messages. The retention rate for first-time donors is terrible.

Retention 309

Retention Communication Nonprofit Organizations Nonprofit Organizations 309

Nonprofit Marketing Guide

OCTOBER 12, 2018

Learn How to Cultivate Community With Facebook Groups. M+R put together Frequent Advocacy Questions: What nonprofits need to know about advocacy during election season. Nonprofit Training Opportunities for You. October 17 & 18: Measuring the Effectiveness of Your Communications Work, Parts 1 and 2.

Communication 171

Communication Retention Nonprofits Foundations 171

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans.

Retention 220

Retention Communication Finance Food 220

NonProfit Leadership Alliance

NOVEMBER 1, 2022

If you’re a nonprofit leader, you know the importance of forging a deep bond with your supporters in order to keep them engaged with your mission. The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Employment.

Communication 180

Communication Activism Donor Motivation Values 180

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. In this article, we explore the seven stages of development that established nonprofits often navigate as they strive for excellence in advancing their mission and serving their constituents.

Public and Social Policy 207

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 207

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Although some people think that all communication should happen online in this digital age, sending appeals through direct mail continues to be a critical fundraising strategy. But what about people who say that direct mail isn’t worth the investment?

Retention 111

Retention Production Management Communication 111

Get Fully Funded

JANUARY 30, 2023

It’s a great time of the year for some hot donor retention strategies! I teach my clients that offering warm touches – the little things that warm a donor’s heart and make them feel good – are THE BEST donor retention strategies to keep people giving. And the good news is that increasing donor retention isn’t that hard.

Retention 98

Retention Nonprofits Fundraising Fundraising 98

Ann Green

FEBRUARY 9, 2022

One of the many lessons since the pandemic started is generic, organization-centered communication has to go. I know there has been some conflict about donor-centered vs community-centered over the last two years and I think we can have both. You can’t communicate with your donors without focusing on them. Fundraising Appeals.

Communication 150

Communication Homelessness Retention Food 150

Nonprofit Marketing Guide

MARCH 15, 2019

New Orleans, LA Sadly I am not at the Nonprofit Technology Conference in Portland this year. Today’s Mixed Links is a special round up of communications and marketing breakout sessions from this year’s conference. Meril’s. But that doesn’t mean we have to miss out on everything.

Communication 153

Communication Advertising Nonprofits Retention 153

Nonprofit Marketing Guide

JANUARY 24, 2023

All nonprofits are using social media, but who can clearly articulate why? What are your nonprofit’s social media objectives? Last week, Kristina shared which social networks nonprofits said most helped them achieve their objectives in 2022 and which held the most promise for 2023. But what are those objectives exactly?

Retention 196

Retention Nonprofits Leadership Fundraising 196

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. For instance, if your nonprofit can retain just fifty percent of the donors from last year and they give the same amount this year, you’ll raise fifty percent of last year’s goal without recruiting any new donors. Luckily, you can change course.

Retention 108

Retention Fundraising Fundraising Recruitment 108

NonProfit Leadership Alliance

OCTOBER 16, 2023

While many nonprofit employees go into the sector because they feel strongly about certain causes, those charitable efforts aren’t enough to keep them at your organization long term. The best way to keep employees around is to foster a positive nonprofit work environment. Let’s get started! Did you enjoy this article?

Leadership 230

Leadership Retention Nonprofits Nonprofit Leadership 230