Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

Communication 277

Communication Retention Nonprofits Marketing 277

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. It’s time for Mixed Links… NonprofitPro shares 5 Unethical Social Media Practices All Nonprofits Should Avoid. 4 Questions About You and Nonprofit Marketing Guide. Nonprofit Training for You….

Communication 270

Communication Production Nonprofits Retention 270

Ann Green

OCTOBER 4, 2022

Yet, nonprofit organizations fail to recognize that and send everyone the same letter. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is horrible. Some are monthly donors.

Communication 286

Communication Retention Fundraising Fundraising 286

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. After all, the more donors who give, the more funds you get, and the larger your nonprofit becomes. Therefore, your nonprofit must first master the art of effective donor retention.

Retention 52

Retention Nonprofits Volunteerism Volunteerism 52

Ann Green

JUNE 18, 2020

Nonprofit professionals have a lot on their minds. This means one of your organization’s main priorities right now should be maintaining and improving your donor retention rate. According to Bloomerang’s donor retention guide , the average donor retention rate has been sitting between 40% and 50% for the last fifteen years.

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Retention Nonprofit Administration and Development Activism Communication 207

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Communication 209

Communication Retention Nonprofits Advertising 209

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector.

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Nonprofit Tech for Good

MARCH 24, 2025

Donor retention can feel like a never-ending cycle. But some nonprofits have cracked the codenot by chasing endless new donors, but by inspiring loyalty in those they’ve already reached. 1) Prioritize effortless givingyour donors already do (Surprising because nonprofits underestimate the role of convenience in donor retention.)

Retention 58

Retention Nonprofits Values Management 58

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 187

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 187

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. Changes in Knowledge or Understanding followed with 52% of nonprofits choosing this objective.

Communication 216

Communication Retention Collaborations Nonprofits 216

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. This is another huge number.

Communication 217

Communication Retention Nonprofits Marketing 217

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

Communication 218

Communication Nonprofits Retention Activism 218

Ann Green

MARCH 14, 2023

Donor retention continues to be a problem for nonprofit organizations. Acquiring new donors is more expensive than keeping the ones you already have, so it’s important for you to keep track of your retention rate. Maybe you’re losing donors because you’re either not communicating enough or communicating poorly.

Retention 174

Retention Recruitment Energy Communication 174

Ann Green

JANUARY 27, 2025

In this post, Ill tell you why monthly giving is important for your nonprofit, how to start or grow your program, and how to nurture it going forward. It raises your retention rate, too The retention rate for monthly donors is around 90%. Thats significantly higher than other retention rates.

Retention 173

Retention Food Fundraising Fundraising 173

Ann Green

FEBRUARY 11, 2025

Diverse revenue streams provide a sustainable financial foundation for nonprofits. Explore revenue streams your nonprofit should pursue in this guide. This is a great way for nonprofits of all sizes to bring in a steady stream of revenue. Its important for you to diversify your revenue sources. The good news?

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Nonprofit Marketing Guide

JANUARY 12, 2023

Pre-pandemic (March 2020), 67% of nonprofit communicators worked in an office or work site environment , with the rest split equally between home/remote or a hybrid of the two. This represented a shift in working locations for 64% of nonprofit communicators. It can be perfect for nonprofits and perfect for employees.

Communication 207

Communication Nonprofits Retention Management 207

Bloomerang

JANUARY 2, 2025

Donor retention isnt just a numberits the pulse of a nonprofits long-term impact. Whats driving this retention gap? More importantly, how can nonprofits close it? The message is clear: Retention grows when fundraisers focus on connection, consistency, and systems that ease their workload.

Retention 117

Retention Fundraising Fundraising Technology 117

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. What if the key to resilience lies not just in raising funds but in building a stronger community of stakeholders? Increased visibility and credibility A connected community amplifies your voice.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. Yet, nonprofit organizations fail to recognize that and send everyone the same messages. Yet, nonprofit organizations fail to recognize that and send everyone the same messages. The retention rate for first-time donors is terrible.

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Retention Communication Nonprofit Organizations Nonprofit Organizations 313

Ann Green

FEBRUARY 25, 2025

Its important for you to remember these four words – Ask, Thank, Report, Repeat If your nonprofit follows this fundraising formula, you should be more successful. If you do it well, the Ask, Thank, Report, Repeat formula can help you raise more money, build relationships, and boost your retention rate. The Better Fundraising Co.

Retention 147

Retention Food Fundraising Fundraising 147

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. A Guide to Donor Retention.

Retention 213

Retention Nonprofits Communication Finance 213

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Find out How Nonprofits Can Use TikTok for Growth [Case Study + Examples]. Or if Instagram is more your thing, try Instagram for Nonprofits: 5 Tips to Get More Followers and Engagement. Register Now.

Communication 180

Communication Nonprofits Production Retention 180

Tony Martignetti

SEPTEMBER 10, 2023

Dennis Fois: Donor Retention The challenges are real and widespread: Aging donors; smaller gifts; and abysmal retention rates. Listen to the podcast Get Nonprofit … Continue reading Nonprofit Radio for September 11, 2023: Donor Retention → He’s CEO of Bloomerang. He’s CEO of Bloomerang.

Retention 131

Retention Nonprofits Communication Fundraising 131

Nonprofit Marketing Guide

OCTOBER 27, 2021

While your grandmother may have taught you that sending a thank you letter after receiving a gift is just the polite thing to do, that’s not the only reason nonprofits need to send them. Great communications emphasizing results and gratitude are the key to increasing your donor retention rate. Thank You Mistakes.

Retention 251

Retention Nonprofits Communication Marketing 251

Bloomerang

DECEMBER 13, 2022

The tone of every communication was positive and respectful. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. People give.

Retention 128

Retention Nonprofits Philanthropy Communication 128

Bloomerang

JANUARY 30, 2025

Nonprofits are no strangers to uncertaintywhether from economic downturns, environmental disasters, shifting donor priorities, or changes in government policy. Despite the challenges these moments of uncertainty present, they also show just how adaptable and strong the nonprofit sector is.

Public and Social Policy 118

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Retention 118

Ann Green

JANUARY 4, 2024

I also hope 2023 was a successful year for your nonprofit organization. Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Donor retention should be a priority. Happy New Year!

Retention 181

Retention Nonprofits Communication Finance 181

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans.

Retention 223

Retention Communication Finance Food 223

Ann Green

APRIL 11, 2024

Donors are more likely to see any communication that comes in the mail, as opposed to the enormous volume of email most of us get. Print newsletters are a great way to boost your retention rate. Share your stories Stories are the most important part of a nonprofit newsletter (print and email).

Food 298

Food Nonprofits Retention Foundations 298

Ann Green

JUNE 30, 2022

The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals. Many nonprofits raise the most money from individual giving. Monthly giving is doable for all sizes of nonprofit organizations, even small ones. Make improvements to your donor communication.

Retention 289

Retention Communication Fundraising Fundraising 289

Selfish Giving

MARCH 5, 2025

It ensures regular, direct, and meaningful communication with your partners, keeping them informed, engaged, and invested in your success. A great partnership newsletter makes retention easier and acquisition smarterand thats a winning formula. Strong Communicator & Organizer. Is Gen Z a target audience for your nonprofit?

Marketing 147

Marketing Marketing Values Foundations 147

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

Ann Green

MARCH 3, 2020

What nonprofit organizations should be saying is, “We’re lucky to have our donors.” In fact, if you ignore them or communicate poorly, they’re unlikely to donate again. You need good donor relations and consistent, engaging communication. Donor retention continues to be poor for first-time donors.

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Retention Communication Fundraising Fundraising 301

NonProfit PRO

AUGUST 4, 2021

In an exclusive interview with NonProfit PRO, Goldsmith-N'Diaye shared more about MSF’s donor retention efforts, gave an overview of its communications strategy, explained why its monthly giving program is so critical and much more.

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Retention Foundations Communication Fundraising 246

Nonprofit Marketing Guide

JANUARY 24, 2023

All nonprofits are using social media, but who can clearly articulate why? What are your nonprofit’s social media objectives? Last week, Kristina shared which social networks nonprofits said most helped them achieve their objectives in 2022 and which held the most promise for 2023. But what are those objectives exactly?

Retention 200

Retention Nonprofits Leadership Fundraising 200

Ann Green

JANUARY 24, 2023

In this post, I’ll tell you why monthly giving is so important for your nonprofit, how to start or grow your program, and how to nurture it going forward. It raises your retention rate, too The retention rate for monthly donors is an impressive 90%. That’s significantly higher than other retention rates.

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Retention Nonprofits Food Communication 229