Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

Marketing 228

Marketing Marketing Participation and motivation Public and Nonprofit Management 228

Ann Green

JANUARY 11, 2024

By Anne Stefanyk Donors want to know that their contributions matter to your nonprofit. Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. Often, nonprofits share donor stories to promote participation in planned and legacy giving programs.

Participation and motivation 297

Participation and motivation Nonprofits Universities Healthcare 297

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

We’ve talked to lots of nonprofits about how their editorial calendars develop over time, and we’ve identified three major drivers behind them. These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. The Doing Driver. The Feeling Driver.

Participation and motivation 195

Participation and motivation Nonprofits Communication Education 195

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy? Nonprofit Communications Storytelling'

Participation and motivation 207

Participation and motivation Ethics Philanthropy Nonprofits 207

Nonprofit Marketing Guide

MARCH 9, 2015

I hear it all the time from nonprofits: Our e-newsletter doesn’t work. When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event.

Participation and motivation 221

Participation and motivation Collaborations Communication Education 221

NonProfit Quarterly

JANUARY 27, 2025

For the nonprofit sector in particular, this can be key to resolving issues and creating more inclusive, fair, and effective systems through transparent decision-making. Trustful relationships increase the perceived credibility of the brokers and encourage more honest two-way communication.

Health 108

Health Technology Healthcare Nonprofit governance and management 108

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that. Let’s get cooking!

Participation and motivation 166

Participation and motivation Nonprofits Education Education 166

NonProfit Leadership Alliance

APRIL 28, 2024

As a nonprofit professional, you understand that investing in your staff is the best way to develop your organization. While some skills are innate, many nonprofit management skills can be taught. Getting certified in the nonprofit sector makes nonprofit professionals seven times more likely to reach the director level or higher.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

Stanford Social Innovation Review

MARCH 17, 2025

Beckman For many in the nonprofit sector, the dizzying pace of rollbacks and new policies in the United States has been nothing short of stunning. Social sector actors are hardly alone in this regard, of course, but they have both the opportunity and a mission-driven motivation to respond. By David S.

Environmental 104

Environmental Civil Society Philanthropy Participation and motivation 104

Nonprofit Marketing Guide

DECEMBER 24, 2012

This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. Now, with the variety of ways to communicate both offline and online, the sheer volume of content that nonprofits are expected to create can feel very overwhelming.

Marketing 191

Marketing Marketing Participation and motivation Nonprofits 191

Ann Green

APRIL 14, 2022

Donor engagement is vital to nonprofit success. By donating, volunteering, and spreading the word about your organization, donors fuel your nonprofit mission. . Additionally, nonprofits retain about 52% of their engaged repeat donors. Increasing donor engagement can motivate a donor to give a second gift and keep them donating.

Participation and motivation 273

Participation and motivation Retention Values Activism 273

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. This isn’t just following the crowd—it’s becoming part of a community that champions a cause. Here’s a straightforward look at what stirs the heart and opens the wallet.

Psychology 104

Psychology Participation and motivation Retention Technology 104

Nonprofit Marketing Guide

JUNE 4, 2015

You don’t always have to produce the content yourself to participate in these fun hashtags. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

Participation and motivation 266

Participation and motivation Ethics Energy Food 266

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits.

Marketing 194

Marketing Marketing Participation and motivation Advertising 194

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.

Marketing 200

Marketing Marketing Public and Nonprofit Management Participation and motivation 200

Candid

OCTOBER 23, 2024

Nonprofits may need to reimagine their donor engagement strategies to go beyond occasional outreach or standard fundraising appeals and forge relationships that resonate with their values and inspire continued support. Rethinking donor relationships When I started Imani Collective, it was a small nonprofit training program in Mombasa, Kenya.

Social Enterprise 105

Social Enterprise Social Enterprise Participation and motivation Children 105

Nonprofit Marketing Guide

MAY 23, 2012

According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. But if you play it right, you can eventually transition the donor’s affinity from the participant to your organization and cause.

Participation and motivation 192

Participation and motivation Philanthropy Fundraising Fundraising 192

Nonprofit Marketing Guide

SEPTEMBER 23, 2014

We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. As I mentioned in the video, the Creating a 12-Month Community Engagement and Fundraising Plan training program gives you three options to choose from. Try this. ).

Participation and motivation 185

Participation and motivation Communication Marketing Marketing 185

NonProfit Hub

JULY 30, 2020

But one of the most prevalent has been staying motivated at work. We’re going to have to teach ourselves and our teams how to stay productive and motivated , even when we can’t be there face-to-face. . Communication, communication, communication. at least for the United States. Challenges to working online.

Participation and motivation 90

Participation and motivation Public and Nonprofit Management Production Collaborations 90

Blue Avocado

JANUARY 7, 2025

Scenario 1: The Interim Leader Provides Damage Control and a Path Forward Take the extreme case of a nonprofit board who was caught completely unaware of serious and potentially harmful actions by an ED, ones that may involve negligence and legal implications.

Leadership 69

Leadership Nonprofit Leadership Culture Participation and motivation 69

Ann Green

JULY 19, 2023

Recurring donors can provide valuable sustainable revenue for your nonprofit. By Philip Schmitz Acquiring recurring donors for your nonprofit can revolutionize your fundraising progress, helping you efficiently and effectively achieve your goals. Make it easy and convenient for them to participate.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

The Killoe Group

AUGUST 2, 2023

Peer-to-peer fundraising offers big benefits for your nonprofit. It helps to get the word out about your mission, attract new donors to your nonprofit, and deepen relationships with your existing supporters. So, let’s look at some proven tips to help your nonprofit recruit and retain more peer-to-peer participants.

Recruitment 95

Recruitment Participation and motivation Fundraising Fundraising 95

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now, both offline and online.

Marketing 152

Marketing Marketing Participation and motivation Nonprofits 152

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop.

Participation and motivation 174

Participation and motivation Children Environmental Values 174

Affnetz

APRIL 30, 2024

/ By Bala Guntipalli Introduction: When it comes to nonprofit fundraising, it’s not just about getting new donors. This metric holds the key to sustainable growth and impact for nonprofits. Understanding and implementing these practices can help nonprofits boost their fundraising efforts and ensure long-term success.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Guide

JUNE 12, 2012

As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” What should it be called instead? ” What a mouthful. So what do we call this particular approach?

Marketing 172

Marketing Marketing Participation and motivation Education 172

Nonprofit Marketing Guide

SEPTEMBER 15, 2011

When I suggested to a Girl Scout troop that they might want to mention other leadership and community service activities targeting school-age girls in their city on their own Facebook page, there was an uncomfortable silence on the phone, followed by throat clearing and a quick change of subject. Pre-order now and you can save 33%.

Participation and motivation 226

Participation and motivation Universities Leadership Education 226

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 9, 2024

Nonprofit Recruiting Tips to Attract Top Talents in 2025 Having the right people on board means the world. See how your nonprofit can attract top talent and grow together. alone participated in some kind of volunteering job making it a 25% of the country’s population. In fact, between 2014 and 2015, 62.8

Recruitment 64

Recruitment Non-Profits Nonprofits Participation and motivation 64

Blue Avocado

NOVEMBER 12, 2024

” Here’s a summary of some of the best answers we received: A Deep and Sincere Caring About the Nonprofit’s Mission The most important “quality” in a board member would be a real and heartfelt caring about the mission/goal of the nonprofit they will be involved with.

Ethics 106

Ethics Nonprofit governance and management Collaborations Children 106

Ann Green

AUGUST 16, 2017

If your organization is looking for ways to amp up your donor stewardship and build better relationships with supporters, look no further than your nonprofit Customer Relationship Management (CRM). Unfortunately, many of these features go unnoticed by nonprofits or aren’t used to their full potential. That’s right!

Management 140

Management Participation and motivation Nonprofits Communication 140

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Email allows you to personalize communications in a way that social media can’t, and it is quicker and less expensive than print.

Participation and motivation 211

Participation and motivation Communication Education Education 211

NonProfit Leadership Center

AUGUST 14, 2023

What is the secret to nonprofit success? According to Ernest Hooper, renowned storyteller and nonprofit leader in Tampa Bay, it’s collaboration and shared knowledge. As nonprofits continue to emerge from a challenging few years, the Nonprofit Leadership Conference is like a charging station for the nonprofit sector.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Participation and motivation Collaborations 130

Top Nonprofits

MARCH 14, 2025

As Gen Z’s oldest members enter adulthood, nonprofits must pivot and add to existing strategies to gain their support. Unsurprisingly, Gen Z members prefer to connect with nonprofits on social media over other platforms. Adding elements like your nonprofits EIN also helps donors verify your organizations legitimacy.

Participation and motivation 52

Participation and motivation Nonprofits Values Management 52

Ann Green

DECEMBER 5, 2023

Create a testimonials page that features varied quotes from community members explaining why they support your organization or are eager to receive your services. Similarly, nonprofits can feature testimonials from beneficiaries, explaining how your organization has made a difference in their lives. Let’s dig into the essentials.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Marketing Guide

OCTOBER 25, 2011

While this research is based on alumni giving, I bet it holds true for other kinds of nonprofits too. To provide education, which has been strongly associated with salary levels, employment rates, participation in civic activities, and perceptions of self worth, it takes the almighty dollar. What do you think?

Education 173

Education Education Non-Profits Participation and motivation 173

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Encourage open communication and regularly provide constructive feedback.

Marketing 205

Marketing Marketing Participation and motivation Construction 205

iMarketSmart

JANUARY 29, 2025

Nonprofit leaders, seeking efficiency and hoping to do more with less, are often encouragedsometimes pressuredto adopt this tool by customer relationship management (CRM) vendors. CRM vendors have a vested interest in promoting their use because they encourage nonprofits to adopt and rely on their software. Heres why: 1.

Participation and motivation 59

Participation and motivation Values Donor Motivation Technology 59