Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

Communication 238

Communication Marketing Marketing Nonprofits 238

Nonprofit Marketing Guide

JANUARY 4, 2024

Would you like to guess what percentage of nonprofit communications teams will grow in 2024? We are working on the 2024 Nonprofit Communications Trends Report for release later this month, which will explore this question further. Nonprofits with budgets in the $1.1-5 appeared first on Nonprofit Marketing Guide.

Communication 234

Communication Nonprofits Marketing Marketing 234

Ann Green

DECEMBER 6, 2022

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

Communication 331

Communication Economic Issues Recruitment Homelessness 331

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request.

Communication 261

Communication Culture Ethics Nonprofits 261

Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).

Communication 202

Communication Marketing Marketing Public and Nonprofit Management 202

Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide.

Communication 246

Communication Nonprofits Marketing Marketing 246

Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI.

Communication 226

Communication Marketing Marketing Ethics 226

Nonprofit Marketing Guide

JANUARY 17, 2023

Kivi and I are knee-deep in data getting ready to publish the 2023 Nonprofit Communications Trends Report. With as much grief as we give Facebook, it appears that over half of nonprofit communicators think it is the best network to help you achieve your objectives. appeared first on Nonprofit Marketing Guide.

Communication 250

Communication Nonprofits Marketing Marketing 250

Ann Green

JUNE 19, 2023

Keeping things simple is also important for your nonprofit organization. Even so, you need to continue to raise money and communicate fairly regularly with your donors, while not taking on too much. Here are a few ways to simplify your donor communication without making it too difficult for you. Fundraising numbers are down.

Communication 302

Communication Food Activism Fundraising 302

NonProfit Leadership Center

JUNE 3, 2024

According to research from the Project Management Institute, the biggest predictor of a project’s success — or failure — is communication. Their report found that project managers should spend 90% of their time on communications to ensure a project’s success, and up to 56% of revenue could be lost due to poor communication.

Communication 234

Communication Culture Cultural Diversity Nonprofit Leadership 234

Ann Green

MARCH 21, 2024

Many nonprofits send all their donors the same appeal and thank you letters. If it’s not, it’s time to move away from generic and impersonal communication. Here are a few suggestions to help you improve your donor communication. Situations throughout the world keep changing and your communication needs to be relevant.

Communication 294

Communication Food Medical Health 294

NonProfit PRO

AUGUST 26, 2021

Let's review some of the best social media tools you should consider for your nonprofit to help you focus on your donors and prospects, and alleviate much of the stress in making sure you're doing well on social media.

Communication 317

Communication Nonprofits 317

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

Communication 244

Communication Children Management Marketing 244

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

Collaborations 232

Collaborations Communication Public and Nonprofit Management Marketing 232

NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

Communication 255

Communication Nonprofits Technology 255

Ann Green

OCTOBER 4, 2022

Yet, nonprofit organizations fail to recognize that and send everyone the same letter. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. One of the reasons is poor communication. Some are monthly donors. Um, hello!

Communication 283

Communication Retention Fundraising Fundraising 283

Ann Green

JULY 26, 2023

Unfortunately, a lot of nonprofit communication is not that great. Keep these in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Concise writing doesn’t mean you need to be terse or all your print communication has to be one page. Is it Clear?

Communication 223

Communication Food Nonprofits Fundraising 223

Nonprofit Marketing Guide

OCTOBER 10, 2023

Stephanie Krieg It’s been a minute, but I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio Stephanie Krieg, MSHC, CHES, is an advocate for health promotion and communication. This series lets you describe your workday in your own words.

Communication 217

Communication Health Public and Nonprofit Management Education 217

Ann Green

JANUARY 13, 2025

I hope 2024 was a successful year for your nonprofit organization. Your nonprofit should do the same. Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2024 to see what worked and what didnt in your fundraising and communications/marketing.

Retention 270

Retention Nonprofits Communication Finance 270

NonProfit PRO

SEPTEMBER 22, 2022

Nonprofits have more stories at their fingertips than any other organization. Nonprofits that create an internal storytelling culture can excite staff and volunteers, entice new supporters, strengthen relationships with donors, and raise more funds. Storytelling can entertain, educate and entice people to act.

Communication 305

Communication Culture Education Education 305

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 264

Recruitment Communication Values Marketing 264

Nonprofit Marketing Guide

AUGUST 22, 2024

Earlier today I presented a brand new webinar Easier Content Creation for Nonprofits: Mastering AI, Repurposing and Curation. In addition to tips on repurposing and curating content, I included a whole section on writing better AI prompts for your communications. Join us for a Community Study Hall: Creating Better AI Prompts.

Communication 214

Communication Nonprofits Marketing Marketing 214

Nonprofit Marketing Guide

AUGUST 27, 2024

As we enter the fall season, many nonprofits are starting their annual planning processes. With that comes the need to set communications goals for the coming year. As you create your plans for the coming year and try to set communications goals, consider using this framework in discussions with other teams.

Communication 210

Communication Advertising Collaborations Marketing 210

The Chronicle of Philanthropy

OCTOBER 11, 2024

The Chronicle is livestreaming keynote sessions from ComNet24, the Communications Network annual gathering in Kansas City, Mo. iStockphoto The Chronicle is livestreaming keynote sessions from ComNet24, the Communications Network annual gathering in Kansas City, Mo.

Communication 211

Communication Nonprofits 211

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

Communication 219

Communication Values Marketing Marketing 219

NonProfit PRO

JUNE 14, 2024

Charter Communications' Spectrum Digital Education will grant $1 million to nonprofits expanding access to connectivity tools and education.

Education 227

Education Education Communication Nonprofits 227

Allison Fine

DECEMBER 9, 2021

Automation and AI can free up staff in fundraising, communications, finance, and service delivery efforts.

Finance 363

Finance Nonprofits Communication Fundraising 363

Ann Green

JULY 23, 2024

If you answered yes, it may be because your communication is well, just meh. The remedy I like to recommend is the 5 C’s of good nonprofit communication. Keep these in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Is it Clear? What is your intention?

Communication 174

Communication Food Nonprofits Fundraising 174

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent? We don’t know yet. .

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

NonProfit PRO

OCTOBER 9, 2023

The allure of technology and automation can be enticing, but the importance of being “high touch” rather than “high tech” in nonprofit communications and donor relations should not be underestimated. Here are some reasons nonprofits should embrace the “high touch” approach, and some examples of how to carry it out.

Technology 308

Technology Nonprofits Communication Management 308

NonProfit PRO

APRIL 5, 2022

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

Marketing 290

Marketing Marketing Communication Nonprofits 290

Ann Green

JULY 16, 2024

It may be quieter at your nonprofit, but you don’t want to be too quiet and ignore your donors. You should communicate with your donors at least once a month and that includes the summer months. Don’t make the mistake of taking a vacation from your donor communication. Keep communicating with your donors.

Communication 170

Communication Finance Governance Nonprofit Organizations 170

Nonprofit Marketing Guide

OCTOBER 7, 2021

When I’ve trained nonprofits on social media over the years, I told them they had to have at least a minimal presence on Facebook. That’s the one type of content that many nonprofits still struggle with. Many nonprofits in the U.S. The post Is Facebook Now Optional for Nonprofits? You have options.

Nonprofits 325

Nonprofits Universities Values Management 325

NonProfit PRO

DECEMBER 21, 2021

Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right. Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed.

Marketing 331

Marketing Marketing Values Nonprofits 331

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

Marketing 226

Marketing Marketing Nonprofits Communication 226

Nonprofit Marketing Guide

FEBRUARY 8, 2024

is one of the top questions nonprofit marketers ask. To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on social media. As mentioned above 60% of nonprofits say they seldom or never share humorous posts.

Nonprofits 268

Nonprofits Communication Marketing Marketing 268

Nonprofit Marketing Guide

JANUARY 5, 2023

If you work in nonprofit communications, suddenly you are a professional photographer. I learned a lot from Andy Mann, one of the participants in our Communications Director Mentoring Program. Jeff Jones shared some of his favorite nonprofit photography tips with us too: Get close. That’s a lot! Use natural light.

Ethics 285

Ethics Nonprofits Management Activism 285