Ann Green

JANUARY 21, 2016

Now that you’ve sent your year-end appeal, take a look at your retention rate to see how well you did. A Guide to Donor Retention Poor retention rates are a chronic problem for nonprofit organizations, but it’s something you can fix. Does Your Donor Communication Tell Donors What’s Next?

Retention 133

Retention Communication Nonprofit Organizations Nonprofit Organizations 133

Ann Green

MARCH 23, 2022

Here are a few Casablanca quotes that can apply to nonprofit organizations. One of the most important words in nonprofit communication is you. Do Your Donor Communications Pass the “You” Test? “Of Nonprofit organizations are also out on the front lines. Here’s looking at you, kid.”.

Nonprofit Organizations 168

Nonprofit Organizations Nonprofit Organizations Nonprofits Governance 168

Ann Green

JUNE 30, 2022

The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals. Monthly giving is doable for all sizes of nonprofit organizations, even small ones. It’s a great way to raise more money, as well as your donor retention rate. Make improvements to your donor communication.

Retention 287

Retention Communication Fundraising Fundraising 287

Ann Green

MARCH 3, 2020

What nonprofit organizations should be saying is, “We’re lucky to have our donors.” Donors don’t magically donate, or more important, keep donating to your organization. In fact, if you ignore them or communicate poorly, they’re unlikely to donate again. Donor retention continues to be poor for first-time donors.

Retention 300

Retention Communication Fundraising Fundraising 300

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans.

Retention 221

Retention Communication Finance Food 221

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. Have a plan in place.

Retention 211

Retention Nonprofits Communication Finance 211

Ann Green

JANUARY 4, 2024

I also hope 2023 was a successful year for your nonprofit organization. If you’re a small organization, you may not have much luck pulling off a huge gala. If you’re a small organization, you may not have much luck pulling off a huge gala. Have a plan in place You must have fundraising and communications/marketing plans.

Retention 180

Retention Nonprofits Communication Finance 180

Ann Green

MAY 6, 2021

Your nonprofit organization may have cut some expenses over the past year. When times are tough, some organizations, especially small ones with limited resources, veer towards trimming with the mindset “we can’t afford this.”. But some organizations were never or rarely using it before the pandemic. Shorter is better.

Retention 300

Retention Communication Management Nonprofit Organizations 300

Top Nonprofits

DECEMBER 1, 2023

You’re doing your best to engage your employees and compensate them for the value they bring to your organization, but many leave after working with you for only a short amount of time. Your RFP should communicate your organization’s needs and goals for working with a compensation consultant. So, what do you do?

Nonprofit Organizations 105

Nonprofit Organizations Nonprofit Organizations Retention Law 105

NonProfit Leadership Alliance

JUNE 5, 2024

In the diverse tapestry of nonprofit organizations, one challenge that often arises is the generational and knowledge divide among employees. With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success.

Collaborations 217

Collaborations Public and Nonprofit Management Culture Leadership 217

Ann Green

OCTOBER 16, 2024

Yet, many nonprofit organizations fail to recognize that and send everyone the same messages. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is terrible.

Retention 176

Retention Communication Nonprofit Organizations Nonprofit Organizations 176

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” ” It’s one of the hottest topics of discussion in the nonprofit sector. But what is donor retention?

Retention 91

Retention Philanthropy Associations Communication 91

Bloomerang

NOVEMBER 19, 2021

By creating donor retention strategies for retaining your past fundraisers and donors. With that in mind, think about how you’re communicating the benefits of signing up to fundraise. Remember, they likely knew very little about your nonprofit when they decided to give to a friend’s campaign. Luckily, you can change course.

Retention 113

Retention Fundraising Fundraising Recruitment 113

Ann Green

MAY 22, 2015

We have so many different ways to communicate with donors, many of them electronic. Electronic communication can be great because you can get a message out to many people in an instant. Some of the best ways to communicate with donors have been around for a long, long time. But technology isn’t always our friend.

Retention 187

Retention Communication Technology Fundraising 187

Ann Green

APRIL 20, 2015

Nonprofit organizations spend a lot of time on their fundraising campaigns, but treat thanking donors as an afterthought. Another 18% leave because of poor communication. It’s often a welcome surprise and can raise retention rates among first-time donors. This isn’t happening. Why Donors Leave. We can fix this!

Food 264

Food Communication Retention Fundraising 264

Ann Green

MAY 3, 2023

Many organizations don’t ask their donors to upgrade their gifts and you’re leaving money on the table when you neglect to do this. A good database can help you with retention , which will save you money since it costs less to keep donors than to acquire new ones. Donor retention continues to be a huge problem.

Retention 206

Retention Communication Management Fundraising 206

Ann Green

AUGUST 25, 2021

As summer wanes and we move toward fall, many nonprofit organizations are entering the busiest time of the year as they launch their year-end fundraising campaigns. I’m sure your nonprofit organization is still dealing with many challenges. Any time you communicate with them you must recognize them as monthly donors.

Retention 172

Retention Production Nonprofit Organizations Nonprofit Organizations 172

Ann Green

OCTOBER 22, 2019

I get appeals from nonprofit organizations I don’t already support and many of these are generic and impersonal. But what’s even more annoying is receiving generic appeals from organizations I do support. The retention rate for first-time donors is abysmal. One of the reasons is poor communication.

Retention 182

Retention Poverty Law Communication 182

Ann Green

JULY 2, 2024

The midpoint of the year is always a good time to see if you’re meeting your fundraising and communications goals. Start or enhance your monthly giving program Monthly giving is doable for all sizes of nonprofit organizations, even small ones. It’s a great way to raise more money, as well as your donor retention rate.

Retention 168

Retention Nonprofits Communication Fundraising 168

Ann Green

JULY 21, 2020

Nonprofit organizations will be facing some tough times ahead. During an economic downturn, the need for nonprofit services grows while some donors won’t be able to give as much, if at all. A good database can also help you with retention, which will save you money since it costs less to keep donors than to acquire new ones.

Retention 168

Retention Communication Management Fundraising 168

NonProfit Leadership Alliance

JULY 2, 2024

Established nonprofit organizations play a vital role in addressing social issues, driving positive change, and enriching communities. However, even organizations with a long history of impact must continue to evolve, adapt, and innovate to remain effective and relevant in a rapidly changing world.

Public and Social Policy 211

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 211

Ann Green

MAY 6, 2024

Many organizations don’t ask their donors to upgrade their gifts and you’re leaving money on the table when you neglect to do this. A good database can help you with retention, which will save you money since it costs less to keep donors than to acquire new ones. Donor retention continues to be a huge problem. Shorter is better.

Retention 159

Retention Communication Management Fundraising 159

Ann Green

NOVEMBER 13, 2014

Nonprofit organizations tend to treat thanking their donors as an afterthought. It’s often a welcome surprise and can raise retention rates among first-time donors. One way to make it easier for you is to create a thank you plan, which you can incorporate into your communications calendar. Get everyone involved.

Recruitment 246

Recruitment Retention Communication Fundraising 246

Ann Green

FEBRUARY 4, 2021

Many donors have gone above and beyond to help nonprofit organizations this past year, despite everything that’s been going on. I know running your organization is harder now, but you need to ramp up your gratitude practice. Nonprofit Thank You Video Script. How to Create Thank-You Video that Promotes Donor Retention.

Culture 304

Culture Retention Communication Nonprofit Organizations 304

Ann Green

OCTOBER 14, 2020

A few weeks ago I mentioned one of the themes for your fundraising and communications this year should be this is more important than ever. Yet, nonprofit organizations fail to recognize that and send everyone a one-size-fits-all letter. The retention rate for first-time donors is terrible. Don’t do that.

Retention 155

Retention Communication Fundraising Fundraising 155

Ann Green

MARCH 16, 2022

Your nonprofit organization has gone through a lot and is continuing to navigate this ever-changing world. Nonprofits receive a steady stream of revenue throughout the year, monthly giving makes it easier for donors to spread out their gifts, and the monthly donor retention rate is 90%. Don’t stop fundraising.

Fundraising 183

Fundraising Fundraising Communication Retention 183

Ann Green

MAY 12, 2020

If you’ve been silent the last couple of months, your first communication with your monthly donors needs to be a check-in. Let them know how much you appreciate their support and give specific examples of how their continued support is helping the people/community you serve right now. They matter and they need to know that.

Retention 191

Retention Communication Fundraising Fundraising 191

Ann Green

OCTOBER 6, 2021

Yet, nonprofit organizations fail to recognize that and send everyone a one-size-fits-all letter. Sometimes smaller organizations do a better job of personalization. Not that long ago, I received a generic, one-size-fits-all appeal from a large, national organization. The retention rate for first-time donors is horrible.

Retention 155

Retention Communication Nonprofit Organizations Nonprofit Organizations 155

Ann Green

OCTOBER 24, 2022

Nonprofit organizations rely on year-end for a good chunk of their revenue. Monthly donors are the backbone of nonprofit organizations. The retention rate is an impressive 90%. More likely it’s because of poor communication. It’s year-end fundraising time. Promote monthly giving. Maybe they can’t afford to.

Food 218

Food Retention Nonprofit Organizations Nonprofit Organizations 218

Ann Green

JANUARY 7, 2020

You can do the same for your nonprofit organization. . If you haven’t made fundraising and communications plans yet, do that now! Take a look back at 2019 to see what worked and what didn’t in your fundraising and communications. Be sure to include donor engagement and donor retention in your fundraising plan.

Retention 130

Retention Non-Profits Communication Fundraising 130

Affnetz

APRIL 23, 2024

Nonprofit donor management software helps organizations manage their donors and fundraising initiatives. It provides a comprehensive platform for tracking and organizing donor information, facilitating communication, and streamlining administrative tasks.

Management 244

Management Public and Nonprofit Management Nonprofit Administration and Development Nonprofits 244

Ann Green

FEBRUARY 28, 2023

Done well, the ask, thank, report, repeat formula can help you raise more money, build relationships, and boost your retention rate. Asking for donations is not all or nothing Many nonprofit organizations spend a lot of time asking and not so much on thanking and reporting. A communications calendar can help you with this.

Retention 194

Retention Food Fundraising Fundraising 194

Ann Green

AUGUST 25, 2020

I’m sure your nonprofit organization has been dealing with many challenges over the last several months. If you haven’t been fundraising or have done very little of it, you’ll need to unless you have a good amount of reserve funding, which many organizations don’t. We need our nonprofit organizations to succeed.

Retention 146

Retention Culture Nonprofit Organizations Nonprofit Organizations 146

Ann Green

MAY 12, 2022

Your nonprofit organization may have cut back on some expenses over the past two years. When times are tough, some organizations, especially small ones with limited resources, veer towards trimming and often say “we can’t afford this.” Nonprofit CRM Software. Direct Mail vs. Email Marketing for Nonprofits.

Retention 155

Retention Communication Nonprofit Organizations Nonprofit Organizations 155

The Volunteer Hub

JANUARY 27, 2021

Incorporating gamification within a volunteer program can help an organization retain and engage valuable supporters. in 2021 ), the importance of volunteer engagement and retention also increases. Gamification provides an organization with a differentiator and volunteers with a motive to continue to give regularly.

Non-Profits 142

Non-Profits Retention Values Recruitment 142

NextAfter

JUNE 9, 2023

In fact, according to data from the Fundraising Effectiveness Project, donor acquisition, dollars, and donor retention rates fell YoY in 2022. The “COVID bump” refers to the surge in donations that many nonprofit organizations experienced in response to COVID during April 2020 and December 2021. We’ve dubbed this the COVID Bump.

Retention 77

Retention Activism Values Philanthropy 77

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Consider your mail and email communications.

Marketing 155

Marketing Marketing Retention Communication 155