Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 231

Psychology Sociology Marketing Marketing 231

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 255

Communication Culture Ethics Nonprofits 255

Nonprofit Marketing Guide

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

Marketing 277

Marketing Marketing Fundraising Fundraising 277

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communication 336

Communication Nonprofit governance and management Fundraising Fundraising 336

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 225

Marketing Marketing Recruitment Production 225

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 286

Marketing Marketing Entrepreneurship Participation and motivation 286

The NonProfit Times

AUGUST 1, 2024

When generosity becomes loyalty, it builds value for our causes. Jane McGrath and Mike Schmersahi explained what works for them at the American Bible Society during their session “Proven Practices for Gaining and Keeping Loyal Donors,” at the Bridge To Integrated Marketing and Fundraising Conference in National Harbor, Maryland.

Communication 98

Communication Retention Philanthropy Values 98

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 210

Communication Nonprofit Administration and Development Nonprofits Retention 210

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 195

Marketing Marketing Recruitment Nonprofits 195

NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed.

Marketing 331

Marketing Marketing Values Nonprofits 331

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. You need to raise money and communicate with your donors fairly regularly, while not taking on too much. Here are a few ways to simplify your communication without making it too difficult for you. And as I mention below, shorter communication is the way to go.

Values 178

Values Food Communication Activism 178

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2022

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

Values 143

Values Production Psychology Associations 143

Nonprofit Marketing Guide

NOVEMBER 18, 2021

And for just as long, the communications staff in charge of them have been either taking a deep sigh or full-out eye-rolling in response to questions about why they exist. This may be more of a reflection on the transformations taking place in journalism than on the value of newsletters as a way to deliver content.

Communication 233

Communication Values Marketing Marketing 233

Nonprofit Marketing Guide

SEPTEMBER 2, 2021

So given this reality, how can you use big numbers to communicate what’s happening with your organization and its work and do that in a way that conveys real meaning? This goes back to knowing the point you are trying to make because it’s helpful to assign some kind of moral value to the number (good versus bad).

Communication 303

Communication Values Marketing Marketing 303

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Marketing 185

Marketing Marketing Finance Advertising 185

Nonprofit Marketing Guide

JUNE 28, 2022

Offered training for board and staff based on shared organizational values. Looked around who wasn’t at the table or represented in our communications and hired “experts”. Presented a board with a reparations line item for communities that might have been harmed by our “well-meaning” intentions. Awkwardly be “that person.”

Communication 189

Communication Collaborations Culture Activism 189

Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. July 30: How to Take Charge, Streamline, and Simplify How Your Communications Work Gets Done with Kivi Leroux Miller. [60-Minute

Communication 247

Communication Nonprofits Values Marketing 247

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. Here’s some quick advice on how to communicate about Planned Giving across a number of channels. Tony Martignetti.

Marketing 314

Marketing Marketing Advertising Communication 314

Marketing for the Modern Nonprofit

JUNE 14, 2024

In this guide, we’ll discuss some of the ways your nonprofit can leverage AI to support its mission and walk through a framework for responsible AI use that will help you uphold your organization’s values as you incorporate these tools into your operations. Let’s dive in!

Values 62

Values Ethics Collaborations Retention 62

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? So, how can nonprofits keep using video marketing to their advantage?

Marketing 229

Marketing Marketing Collaborations Values 229

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2022

How to Evaluate Your Brand’s Value Proposition with Real People in Minutes. Invest in a strong Brand Value Proposition. A brand’s value proposition is simple, it is a phrase used to communicate the benefits or value of buying from your brand. What is a Brand Value Proposition?

Values 94

Values Production Communication Marketing 94

Nonprofit Megaphone

NOVEMBER 4, 2022

However, there’s one area where you shouldn’t cut: marketing. The truth is that even in tough times, your marketing efforts can pay dividends by helping you build support for your organization and reach new people who may be interested in what you do. There are many reasons to continue marketing when times are tough.

Values 52

Values Marketing Marketing Nonprofit governance and management 52

Nonprofit Marketing Guide

DECEMBER 17, 2019

Today and tomorrow, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). A unique value proposition (UVP) is an underutilized and really effective tool. In the marketing world, this is called focusing on benefits, not features.

Values 137

Values Altruism and Helping Production Nonprofits 137

Nonprofit Marketing Guide

JULY 23, 2020

Many communicators overvalue the importance of press releases. Get the news out in your newsletters, internal channels, and online communications. Same goes for daily papers and TV stations in mid-size to large markets. Look at it as one tool that can be the catalyst for many promising communications opportunities.

Values 251

Values Advertising Associations Leadership 251

Anedot

SEPTEMBER 19, 2024

Position Summary: SEC seeks an Events and Communications Specialist to play a critical role in ensuring the organization achieves its plans for growth in alignment with its mission, vision, and values. The candidate must be able to communicate effectively with a diverse range of stakeholders.

Communication 52

Communication Public and Nonprofit Management Environmental Political Science 52

Bloomerang

APRIL 27, 2021

Once you and your team have worked together to fine-tune your internal nonprofit strategic communication initiatives by constructing a mission statement, vision statement, and identifying your core values, you can now start to strategize your external nonprofit communication efforts. Newsletter. Understanding Your Audience.

Communication 131

Communication Public and Nonprofit Management Nonprofits Construction 131

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

Marketing 78

Marketing Marketing Collaborations Advertising 78

Nonprofit Marketing Guide

JULY 29, 2022

It’s been one of those weeks so I am just gonna get right to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Find out How Organizational Values Can Intensify and Improve Fundraising and Strategy. Nonprofit Communications Training and Coaching for You….

Communication 130

Communication Ethics Nonprofits Nonprofit Management 130

Nonprofit Marketing Guide

MARCH 26, 2021

Whaddya say we wind down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Marlene Oliveira talks about optimizing nonprofit communications for an organization with no communications staff. New Orleans, LA. This week seems like it has lasted three.

Communication 181

Communication Nonprofits Production Values 181

Bloomerang

AUGUST 9, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase your donor lifetime value. Sadly, on average, one-time gifts have no monetary value at all.

Values 131

Values Fundraising Fundraising Philanthropy 131

Nonprofit Marketing Guide

NOVEMBER 7, 2018

It’s our most popular download of the year: The Annual Nonprofit Communications Trends Report. Each year, more than 1,000 nonprofit communicators complete the annual Nonprofit Communications Trends Survey. Which communications strategies are the biggest priorities (e.g., What’s your annual salary ?

Communication 192

Communication Advertising Nonprofits Values 192

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. But, even when you guess right, it’s possible that your marketing is creating harm. And when you don’t guess right, your marketing is both harmful and ineffective. .

Non-Profits 141

Non-Profits Marketing Marketing Ethics 141

Nonprofit Marketing Guide

DECEMBER 29, 2021

Today we invite you to sign up for our next free webinar on January 20th (recording available if you can’t attend live): Nonprofit Communications Trends for 2022. Find out what’s really happening in the world of nonprofit communications in 2022. Some of the data we’ll look at includes: Communications team sizes.

Communication 141

Communication Energy Nonprofits Values 141

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Relationships with the Community You Serve. Relationships with the Community You Serve. Make it a movement.

Marketing 152

Marketing Marketing Non-Profits Technology 152

Nonprofit Marketing Guide

DECEMBER 4, 2019

The most effective communications strategies so you can make important decisions on the fly. The power to be taken seriously at work and have authority in your position as a nonprofit communicator. The All-Access Pass is an outstanding value and was one of the best investments we could have made.

Communication 130

Communication Healthcare Values Associations 130

Ann Green

SEPTEMBER 8, 2020

Personalization in your nonprofit’s marketing strategies is an important way to build relationships with your supporters to support long-term fundraising goals. Personalized marketing is key for nonprofit success, especially when it comes to donor communications. Employ preferred marketing channels. By Gerard Tonti.

Marketing 155

Marketing Marketing Retention Communication 155

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 169

Marketing Marketing Management Values 169