Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 228

Marketing Marketing Recruitment Nonprofits 228

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. Here’s some quick advice on how to communicate about Planned Giving across a number of channels. Tony Martignetti.

Marketing 317

Marketing Marketing Advertising Communication 317

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 264

Recruitment Communication Values Marketing 264

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page.

Collaborations 231

Collaborations Communication Public and Nonprofit Management Marketing 231

Nonprofit Marketing Guide

SEPTEMBER 2, 2021

So given this reality, how can you use big numbers to communicate what’s happening with your organization and its work and do that in a way that conveys real meaning? This goes back to knowing the point you are trying to make because it’s helpful to assign some kind of moral value to the number (good versus bad).

Communication 306

Communication Values Marketing Marketing 306

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 260

Communication Culture Ethics Nonprofits 260

Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. July 30: How to Take Charge, Streamline, and Simplify How Your Communications Work Gets Done with Kivi Leroux Miller. [60-Minute

Communication 252

Communication Nonprofits Values Marketing 252

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

Communication 219

Communication Values Marketing Marketing 219

Nonprofit Marketing Guide

JULY 23, 2020

Many communicators overvalue the importance of press releases. Get the news out in your newsletters, internal channels, and online communications. Same goes for daily papers and TV stations in mid-size to large markets. Look at it as one tool that can be the catalyst for many promising communications opportunities.

Values 255

Values Advertising Associations Leadership 255

Nonprofit Marketing Guide

NOVEMBER 18, 2021

And for just as long, the communications staff in charge of them have been either taking a deep sigh or full-out eye-rolling in response to questions about why they exist. This may be more of a reflection on the transformations taking place in journalism than on the value of newsletters as a way to deliver content.

Communication 237

Communication Values Marketing Marketing 237

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 218

Marketing Marketing Nonprofits Energy 218

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 236

Psychology Sociology Marketing Marketing 236

Selfish Giving

JANUARY 29, 2025

Re-emphasizing the human element builds trust, fosters deeper relationships, and sets organizations apart in a crowded landscape , whether at the register, in partner communications, or through thought-provoking leadership content. Incorporate personalized updates, live conversations, and tailored messaging to make partners feel valued.

Values 130

Values Environmental Technology Children 130

Pam Moore

MARCH 26, 2025

And chances areit wont be aligned with your values, vision, or audience. ~ Its the way you: Live your values Show up for your audience Communicate your purpose Empower your people Create consistent energy across every touchpoint Its not a mission statement on a wall. Thats not marketing fluff. You start creating meaning.

Culture 135

Culture Technology Foundations Energy 135

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 229

Non-Profits Marketing Marketing Management 229

Selfish Giving

DECEMBER 18, 2024

Theyre typically less tied up with daily operations in early January, making it the perfect time for high-value outreach. Plan an event around setting social impact goals or sharing important cause marketing trends for the year. It says a lot about your leadership and values. Marketing Your Cause 1. And guess what?

Law 130

Law Marketing Marketing Values 130

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

JUNE 28, 2022

Offered training for board and staff based on shared organizational values. Looked around who wasn’t at the table or represented in our communications and hired “experts”. Presented a board with a reparations line item for communities that might have been harmed by our “well-meaning” intentions. Awkwardly be “that person.”

Communication 193

Communication Collaborations Culture Activism 193

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? So, how can nonprofits keep using video marketing to their advantage?

Marketing 233

Marketing Marketing Collaborations Values 233

Nonprofit Marketing Guide

MARCH 26, 2021

Whaddya say we wind down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Marlene Oliveira talks about optimizing nonprofit communications for an organization with no communications staff. New Orleans, LA. This week seems like it has lasted three.

Communication 184

Communication Nonprofits Production Values 184

Ann Green

FEBRUARY 11, 2025

Use real-world impact to demonstrate the value of monthly donations. Automating communications to retain recurring donors. To get started, identify companies with values that align with your mission and pitch mutually beneficial opportunities for them to support your cause. Emphasizing the impact of small, regular contributions.

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

Bloomerang

OCTOBER 30, 2024

It’s important to recognize that the next generation of donors has arrived with their own set of expectations, values, and perspectives. Their values Millennials and Gen Z’ers often have strong values and adhere to them. They also show a preference for non-traditional banking and online spending processes.

Values 111

Values Finance Marketing Marketing 111

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2022

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

Values 143

Values Production Psychology Associations 143

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Marketing 187

Marketing Marketing Finance Advertising 187

Nonprofit Marketing Guide

JULY 7, 2021

Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Upcoming Live Training: Here are just a few of the live webinars and workshops coming up: Communications Planning That Works Master Class (takes place tomorrow!). SALE ENDS TONIGHT!

Communication 270

Communication Values Marketing Marketing 270

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Participation and motivation 129

Participation and motivation Collaborations Nonprofits Activism 129

NonProfit Leadership Alliance

DECEMBER 4, 2024

As of April 2024, 58% of 501(c)(3) organizations have incorporated AI into their digital communications, and 68% use it to analyze constituent data. No matter your communications’ purpose, use generative AI to supplement human content creation, not replace it.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Clairification

FEBRUARY 27, 2025

It’s your job, as a philanthropy facilitator, to help them in this communal endeavor. Stay calm, carry on, and communicate your particular needs. During the 2008-09 worldwide recession, many charities cut back on fundraising and marketing. During times like these, people want to come together and help.

Nonprofits 99

Nonprofits Philanthropy Values Leadership 99

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 173

Marketing Marketing Management Values 173

Nonprofit Marketing Guide

AUGUST 4, 2021

When we change the rules, we must communicate this and bring our stakeholders along. We can use a meeting or retreat, led by an outside facilitator, to reflect: Is our work informed by and oriented around communities? What are your core values and guiding principles? Transparency + Communication. Donor Engagement.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Nonprofit Marketing Guide

OCTOBER 13, 2021

Many of us are working within a culture based in White Supremacy values that rewards quantity of work over quality of work. What does their boss value the most in regards to work? . What work products do they value the most and which ones are not high on their list? Communicate Out. Knowledge is power.

Culture 315

Culture Values Production Energy 315

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Relationships with the Community You Serve. Relationships with the Community You Serve. Make it a movement.

Marketing 154

Marketing Marketing Non-Profits Technology 154

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

Top Nonprofits

FEBRUARY 13, 2025

Thats where recruitment marketing comes in. In this guide, well review the essential components of recruitment marketing so you can acquire the best talent and set your nonprofit up for long-term success. Keep these key parts of recruitment marketing in mind: Employer branding is how your nonprofit is perceived as a workplace.

Recruitment 52

Recruitment Marketing Marketing Public and Social Policy 52