Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page.

Collaborations 232

Collaborations Communication Public and Nonprofit Management Marketing 232

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

Recruitment 264

Recruitment Communication Values Marketing 264

Nonprofit Marketing Guide

SEPTEMBER 2, 2021

So given this reality, how can you use big numbers to communicate what’s happening with your organization and its work and do that in a way that conveys real meaning? This goes back to knowing the point you are trying to make because it’s helpful to assign some kind of moral value to the number (good versus bad).

Communication 307

Communication Values Marketing Marketing 307

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 261

Communication Culture Ethics Nonprofits 261

Nonprofit Marketing Guide

JULY 24, 2020

Let’s start the weekend with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. That’s called Omni-Channel Marketing: Here’s Why It Matters. July 30: How to Take Charge, Streamline, and Simplify How Your Communications Work Gets Done with Kivi Leroux Miller. [60-Minute

Communication 253

Communication Nonprofits Values Marketing 253

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

Communication 219

Communication Values Marketing Marketing 219

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

Marketing 284

Marketing Marketing Entrepreneurship Participation and motivation 284

Nonprofit Marketing Guide

JULY 23, 2020

Many communicators overvalue the importance of press releases. Get the news out in your newsletters, internal channels, and online communications. Same goes for daily papers and TV stations in mid-size to large markets. Look at it as one tool that can be the catalyst for many promising communications opportunities.

Values 256

Values Advertising Associations Leadership 256

Nonprofit Marketing Guide

NOVEMBER 18, 2021

And for just as long, the communications staff in charge of them have been either taking a deep sigh or full-out eye-rolling in response to questions about why they exist. This may be more of a reflection on the transformations taking place in journalism than on the value of newsletters as a way to deliver content.

Communication 238

Communication Values Marketing Marketing 238

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

Marketing 219

Marketing Marketing Nonprofits Energy 219

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 215

Communication Nonprofit Administration and Development Nonprofits Retention 215

Ann Green

MAY 20, 2020

Over the years I’ve come to find the value of keeping things simple. You need to raise money and communicate with your donors fairly regularly, while not taking on too much. Here are a few ways to simplify your communication without making it too difficult for you. And as I mention below, shorter communication is the way to go.

Values 177

Values Food Communication Activism 177

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

Psychology 237

Psychology Sociology Marketing Marketing 237

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 230

Non-Profits Marketing Marketing Management 230

Nonprofit Marketing Guide

MARCH 22, 2021

As a result, we here at Nonprofit Marketing Guide have decided to pause our hosting of Tom’s webinars indefinitely. As Kristina and I were working through the Nonprofit Marketing Guide site redesign over the winter, our web developer asked us for our values for the About Us page. Is this pause permanent?

Leadership 357

Leadership Nonprofits Entrepreneurship Values 357

Nonprofit Marketing Guide

JUNE 28, 2022

Offered training for board and staff based on shared organizational values. Looked around who wasn’t at the table or represented in our communications and hired “experts”. Presented a board with a reparations line item for communities that might have been harmed by our “well-meaning” intentions. Awkwardly be “that person.”

Communication 193

Communication Collaborations Culture Activism 193

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? So, how can nonprofits keep using video marketing to their advantage?

Marketing 234

Marketing Marketing Collaborations Values 234

Nonprofit Marketing Guide

MARCH 26, 2021

Whaddya say we wind down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Marlene Oliveira talks about optimizing nonprofit communications for an organization with no communications staff. New Orleans, LA. This week seems like it has lasted three.

Communication 184

Communication Nonprofits Production Values 184

Nonprofit Marketing Insights by GlobalOwls

SEPTEMBER 10, 2022

How to Ensure Your Brand’s Value Proposition Resonates with Site Visitors. How do you ensure your Brand’s Value is experienced and felt as quickly as possible? A good value proposition will help you convey that message. Clarity and effective value are the top characteristics of every value proposition.

Values 143

Values Production Psychology Associations 143

Nonprofit Marketing Guide

JULY 12, 2023

Creating a nonprofit marketing budget is much like growing and tending plants – though kind of in reverse. Your carefully nurtured marketing efforts will yield fruitful results. Plants need oxygen to survive, and marketing needs funds to thrive. Creating the marketing budget What will you need?

Marketing 188

Marketing Marketing Finance Advertising 188

Nonprofit Marketing Guide

JULY 7, 2021

Our All-Access Pass is the best value for busy nonprofit communicators who want to learn their jobs, love their work, and lead their teams. Upcoming Live Training: Here are just a few of the live webinars and workshops coming up: Communications Planning That Works Master Class (takes place tomorrow!). SALE ENDS TONIGHT!

Values 271

Values Communication Marketing Marketing 271

Nonprofit Marketing Guide

SEPTEMBER 9, 2020

Tomorrow we are hosting a budget-friendly webinar that will equip your organization with the tools it needs to listen thoughtfully and communicate effectively with supporters who span the political and social spectrum. How Your Nonprofit Should Communicate to a Divided America. Thursday, September 10, 2020 1:00 – 2:00 p.m.

Communication 164

Communication Nonprofits Values 164

Nonprofit Marketing Guide

DECEMBER 7, 2021

All of the software programs you use to do your marketing and communications (and fundraising too) are called your martech or your marketing stack. It’s a great idea to review your marketing stack annually to make sure you are. Here are a few scenarios we are familiar with at Nonprofit Marketing Guide.

Marketing 173

Marketing Marketing Management Values 173

Nonprofit Marketing Guide

AUGUST 4, 2021

When we change the rules, we must communicate this and bring our stakeholders along. We can use a meeting or retreat, led by an outside facilitator, to reflect: Is our work informed by and oriented around communities? What are your core values and guiding principles? Transparency + Communication. Donor Engagement.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Nonprofit Marketing Guide

OCTOBER 13, 2021

Many of us are working within a culture based in White Supremacy values that rewards quantity of work over quality of work. What does their boss value the most in regards to work? . What work products do they value the most and which ones are not high on their list? Communicate Out. Knowledge is power.

Culture 315

Culture Values Production Energy 315

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Relationships with the Community You Serve. Relationships with the Community You Serve. Make it a movement.

Marketing 154

Marketing Marketing Non-Profits Technology 154

Nonprofit Marketing Guide

DECEMBER 29, 2021

Today we invite you to sign up for our next free webinar on January 20th (recording available if you can’t attend live): Nonprofit Communications Trends for 2022. Find out what’s really happening in the world of nonprofit communications in 2022. Some of the data we’ll look at includes: Communications team sizes.

Communication 143

Communication Energy Nonprofits Values 143

Nonprofit Marketing Guide

JUNE 29, 2020

“The All-Access Pass is an outstanding value and was one of the best investments we could have made.” ” – Emily Roush-Bobolz, Communications Manager at Hemophilia Federation of America and All-Access Pass Holder. It’s been a wonderful community to tap into.” Sale ends July 6, 2020.

Communication 240

Communication Management Values Marketing 240

Nonprofit Marketing Guide

DECEMBER 2, 2021

Every year in January we release the Annual Nonprofit Communications Trends Report, and it’s always filled with great data and insights on what’s REALLY going on in our field. Who does what on nonprofit communications teams? What tactics for managing time, energy, and focus actually work for nonprofit communications staff?

Energy 224

Energy Nonprofits Communication Values 224

Nonprofit Marketing Guide

JANUARY 18, 2024

In last year’s 2023 Nonprofit Communications Trends Report , we saw that Twitter (now X) was the social media platform nonprofits most said they would drop if they could. This year, when we release the 2024 Nonprofit Communications Trends Report next week, you’ll see that for many of those nonprofits, this wish has been granted.

Nonprofits 246

Nonprofits Values Communication Marketing 246

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. Set Green Milestones.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Ann Green

JULY 30, 2024

The three main ethics to keep in mind are consent, confidentiality, and communication. You’ll need to maintain transparent communication with donors about how you’ll use their data and make sure staff members know how to appropriately handle and use donor data. Personalize communications. Let’s look at an example.

Ethics 283

Ethics Donor Motivation Environmental Communication 283

The NonProfit Times

AUGUST 1, 2024

When generosity becomes loyalty, it builds value for our causes. Jane McGrath and Mike Schmersahi explained what works for them at the American Bible Society during their session “Proven Practices for Gaining and Keeping Loyal Donors,” at the Bridge To Integrated Marketing and Fundraising Conference in National Harbor, Maryland.

Communication 98

Communication Retention Philanthropy Values 98

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 216

Recruitment Retention Culture Communication 216

Nonprofit Marketing Guide

JULY 7, 2020

I’m so excited that Wiley & Sons has finally agreed to do a revised edition of my first book, The Nonprofit Marketing Guide! This is the one that’s used at many colleges and universities, so here’s your chance to help influence a new generation of nonprofit communications pros! Here’s what I need.

Universities 180

Universities Values Education Education 180

Nonprofit Marketing Guide

OCTOBER 7, 2021

While Facebook is still indispensable for many nonprofits, including those that have found ways to successfully fundraise there through peer-to-peer fundraising campaigns or newsy or value-laden advocacy campaigns, it’s just not universally true anymore. appeared first on Nonprofit Marketing Guide. You have options.

Nonprofits 325

Nonprofits Universities Values Management 325