The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

Recruitment 52

Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Nonprofit Marketing Guide

FEBRUARY 18, 2021

I was recently asked to explain nonprofit marketing at its most basic level. Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. But marketing is more strategic than that. Where’s the value exchange there?

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

Ann Green

MARCH 17, 2025

Right now were dealing with cuts in federal funding, tariffs, a plunging stock market, etc, which are creating constant chaos for us. Maybe youre losing donors because youre either not communicating enough or communicating poorly. Recruit board members to make thank you phone calls. Many of these you can control.

Retention 169

Retention Communication Recruitment Energy 169

Top Nonprofits

MARCH 26, 2025

To effectively tackle initiatives like school fundraisers , enrichment programs, and schoolwide improvement strategies, you need the helping hands of volunteers from your community. In this guide, well explore top tips for recruiting a robust volunteer community, as well as suggestions to help you manage and retain your volunteers.

Recruitment 52

Recruitment Public and Nonprofit Management Education Education 52

Ann Green

DECEMBER 14, 2016

Fundraising is a year-round effort and after you’ve thanked your donors, you need to make a plan to communicate with them at least once or twice a month throughout the year. If you’re getting stressed out wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar).

Communication 201

Communication Recruitment Homelessness Fundraising 201

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

Ann Green

DECEMBER 4, 2014

You need to communicate with your donors throughout the year. If you’re feeling stressed about how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar). This is not just a job for your marketing department. Fundraising and recruitment.

Communication 179

Communication Recruitment Homelessness Retention 179

Nonprofit Marketing Guide

MAY 27, 2022

It’s Friday so that means I have the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I have TikTok campaigns, inclusive imagery, social media post ideas, how to recruit board members and more. Nonprofit Communications Training and Coaching for You….

Communication 173

Communication Recruitment Nonprofits Marketing 173

Nonprofit Marketing Guide

JUNE 13, 2014

Do you know Why You Should Recruit Millennials to Boost Your NPO ? Check out Charity Navigator’s 2014 Metro Market Study to find out how your city’s largest charities stack up against others. Reasonable Nonprofit Marketing Plans That One Person Can Handle. Mixed Links Nonprofit Communications'

Marketing 182

Marketing Marketing Recruitment Fundraising 182

Ann Green

DECEMBER 10, 2019

Some nonprofit organizations are good at communicating with their donors, but many are not. To do all that you need to communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. This is not just a job for your marketing department.

Communication 182

Communication Recruitment Homelessness Fundraising 182

NonProfit Leadership Alliance

JULY 4, 2023

Recruiting top talent is crucial for any nonprofit organization, and your website is often the first point of contact between potential candidates and your organization. However, many nonprofits struggle to use their website effectively for recruitment. Marketing is often operated independently from HR departments.

Recruitment 130

Recruitment Culture Values Nonprofits 130

Bloomerang

OCTOBER 24, 2024

From securing your vendor to recruiting enough volunteers , keeping track of all these elements is essential. 5) Recruit Volunteers. Many nonprofit organizations will need to recruit additional volunteers to work their fundraising events. 6) Market Your Event. Medical, Power Outage) Will you have a specific itinerary?

Recruitment 105

Recruitment Nonprofits Management Food 105

Ann Green

DECEMBER 8, 2021

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. Now is a good time to update yours for 2022.

Communication 169

Communication Recruitment Homelessness Nonprofits 169

Nonprofit Tech for Good

MARCH 9, 2025

Launching a peer-to-peer campaign begins with recruiting some of your most fervent supporters to organize personal campaigns on your organizations behalf. This branding will show up within your campaigns landing pages, graphics, and other marketing materials, presenting engaging visuals and messaging that will inspire your supporters.

Participation and motivation 109

Participation and motivation Nonprofits Technology Recruitment 109

Nonprofit Marketing Guide

MARCH 4, 2022

Welcome to another round up of the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Neil Patel has The Latest Marketing Trends & Predictions for 2022. Neil Patel has The Latest Marketing Trends & Predictions for 2022. New to video marketing? Register Now.

Communication 154

Communication Advertising Recruitment Nonprofits 154

Nonprofit Marketing Guide

MARCH 24, 2023

I have never seen that before, but that means this week we have a double-helping of the most helpful articles, posts, and tips for nonprofit marketers. It’s time for Mixed Links… Here are 4 AI Controversies Marketers and Brands Should Avoid. New to nonprofit communications? Join us for any of our training events.

Marketing 184

Marketing Marketing Recruitment Nonprofits 184

Big Duck

SEPTEMBER 13, 2023

Learn how to effectively involve board members in marketing and communications in nonprofit organizations.

Recruitment 119

Recruitment Communication Nonprofit Organizations Nonprofit Organizations 119

Ann Green

DECEMBER 17, 2018

Some nonprofit organizations do a good job of communicating with their donors, but many do not. To do all that you need to communicate with your donors at least once or twice a month throughout the year. A communications calendar will take a little work at first, but will make life easier for you in the long run.

Communication 163

Communication Recruitment Homelessness Fundraising 163

NonProfit Leadership Center

OCTOBER 2, 2023

To recruit more passionate team players to serve on your nonprofit board, make sure your organization is asking itself these four questions. 4 Questions Every Nonprofit Should Ask Itself to Recruit the Right Board Members 1. Use this matrix as a guide when recruiting new board members. Do you have a board diversity matrix?

Nonprofit governance and management 240

Nonprofit governance and management Recruitment Nonprofit Leadership Governance 240

Selfish Giving

JUNE 6, 2017

Last week I spoke at the annual Engage for Good Conference in Chicago on how nonprofits can dramatically increase their cause marketing success with content marketing. Over time, you can monetize this audience in a number of ways, including through win-win partnerships with companies (aka cause marketing).

Marketing 185

Marketing Marketing Recruitment Health 185

Nonprofit Marketing Guide

AUGUST 28, 2015

Submissions for this month’s Nonprofit Blog Carnival on how you share progress or communicate accomplishments are due NOW! Here are 7 Super Steps to Recruit Volunteers. We will publish the Carnival Monday, August 31st. EveryAction has 5 Expert Opinions on the Future of Email Fundraising. Need more volunteers?

Fundraising 176

Fundraising Fundraising Marketing Marketing 176

Ann Green

DECEMBER 12, 2017

Donor retention continues to be a problem and one of the reasons is poor communication. Nonprofits don’t communicate with their donors enough. You must communicate with your donors at least once or twice a month throughout the year. This is not just a job for your marketing department. Fundraising and recruitment.

Communication 149

Communication Recruitment Homelessness Retention 149

Nonprofit Marketing Guide

MARCH 13, 2024

I recently had a chat about the return on investment (ROI) on publicity spending with a senior marketing team member. But at a time when most of our HR teams are knee-deep in the struggle to recruit and retain talent, we’ve got to remember that our marketing efforts are also a powerful tool for employer branding and staff engagement.

Recruitment 215

Recruitment Retention Culture Communication 215

Nonprofit Marketing Guide

APRIL 12, 2023

According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? So, how can nonprofits keep using video marketing to their advantage?

Marketing 233

Marketing Marketing Collaborations Values 233

Ann Green

JULY 30, 2024

The three main ethics to keep in mind are consent, confidentiality, and communication. You’ll need to maintain transparent communication with donors about how you’ll use their data and make sure staff members know how to appropriately handle and use donor data. Personalize communications. Let’s look at an example.

Ethics 286

Ethics Donor Motivation Environmental Communication 286

Ann Green

DECEMBER 14, 2020

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

Communication 160

Communication Economic Issues Recruitment Homelessness 160

Ann Green

DECEMBER 12, 2023

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. Remember the ask thank report formula.

Communication 143

Communication Recruitment Homelessness Nonprofits 143

Nonprofit Marketing Guide

DECEMBER 12, 2017

In the 2018 Nonprofit Communications Trends Report , we asked participants to rate their effectiveness on several common nonprofit communications goals. Of the 12 most common nonprofit communications goals , survey participants rated themselves most effective, in this order, at. .”

Communication 121

Communication Recruitment Activism Management 121

Selfish Giving

AUGUST 3, 2022

Some readers believed having a media partner helped recruitment, others didn't. However, a strong believer that having a media partners helps attract corporate partners was none other than Bruce "Father of Cause Marketing" Burtch! ?? Beauty brand L’Occitane explains how to do cause marketing right. Marketing Your Cause 1.

Recruitment 130

Recruitment Participation and motivation Marketing Marketing 130

Marketing for the Modern Nonprofit

MARCH 6, 2025

With the right benefits and marketing strategies in place, you can cultivate a tight-knit community of familiar faces who will be the first to sign up for your events, participate in your fundraising initiatives, and speak out on behalf of your cause. One powerful tactic to consider is recruiting member ambassadors.

Recruitment 59

Recruitment Retention Values Energy 59

Nonprofit Marketing Guide

AUGUST 14, 2024

If there’s one thing nonprofit marketers could use more of, it is likely time and resources. We cover this concept a lot at the Nonprofit Marketing Guide including how to do this while remaining Calm, Not Busy. Automation Tools are software that performs tasks automatically to reduce manual effort, such as email marketing automation.

Production 243

Production Nonprofits Recruitment Management 243

Nonprofit Tech for Good

NOVEMBER 1, 2020

Written by Findjoo , this is the second post in a series of three about best practices in digital marketing and fundraising for membership organizations and associations. You’ll be able to leverage the popularity of these networks to help you recruit new members to your organization.

Associations 134

Associations Recruitment Values Collaborations 134

The Volunteer Hub

MAY 16, 2023

Discover the benefits of skill-based volunteerism and how nonprofits can engage and recruit top talent with these 5 essential tips. Effective promotion of skill-based volunteer opportunities creates a win-win scenario for both the organization and the recruited volunteer. Professionals want opportunity.

Recruitment 97

Recruitment Volunteerism Volunteerism Values 97

NonProfit Leadership Alliance

SEPTEMBER 25, 2024

But volunteer management isn’t just about recruiting volunteers and telling them what to do. In this article, we’ll discuss exactly how to identify and cultivate the leaders in your community. In this article, we’ll discuss exactly how to identify and cultivate the leaders in your community.

Public and Nonprofit Management 240

Public and Nonprofit Management Leadership Recruitment Nonprofit Leadership 240

NonProfit Leadership Alliance

JUNE 5, 2024

Break Down Silos Silos and barriers between generations and departments can hinder communication, collaboration, and innovation within nonprofit organizations. Cultivate a Culture of Respect Respectful communication and mutual understanding are essential for bridging generational and knowledge divides within nonprofit teams.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

Nonprofit Marketing Guide

FEBRUARY 27, 2018

Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. As a nonprofit communications professional, you’ve got so many ideas. Your ED, the one person who could help put more resources toward your communications and marketing ideas, seems to have a hard time getting behind your ideas.

Marketing 131

Marketing Marketing Participation and motivation Recruitment 131

NonProfit Leadership Alliance

MAY 10, 2023

Nonprofit events are the perfect opportunity to bring your community together to celebrate and support your cause, but they also require a lot of work. However, volunteers can quickly become another challenge for your event team if you don’t know how to effectively recruit and manage them.

Recruitment 200

Recruitment Nonprofits Management Activism 200