Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. Most importantly, communicate your sustainability efforts to your target audiences. To help you, we collected proven B2B green marketing tactics that work for tech companies.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Nonprofit Marketing Guide

JANUARY 8, 2019

Most nonprofit communicators consider themselves to be good writers. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. News Writing News writing is straightforward, factual writing found in press releases, reports, and blogs.

Communication 211

Communication Participation and motivation Leadership Nonprofits 211

Nonprofit Marketing Guide

JANUARY 27, 2021

Last week, we shared that we found in the 2021 Nonprofit Communications Trends Report that a majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic. We refer to this spectrum as CALM not BUSY.

Participation and motivation 295

Participation and motivation Collaborations Communication Leadership 295

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Set up a giving referral program.

Participation and motivation 176

Participation and motivation Education Education Activism 176

Ann Green

JULY 19, 2023

Market your recurring gifts program. Make it easy and convenient for them to participate. Market your recurring giving program. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. Leverage your CRM to boost recurring giving.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Ann Green

JANUARY 11, 2024

Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. Include rich details Your donor stories should paint a detailed picture of who donors are, how they became involved with your cause, and what motivates them to continue participating. For example, The Michael J.

Participation and motivation 296

Participation and motivation Nonprofits Universities Healthcare 296

Candid

SEPTEMBER 11, 2024

Nor are nonprofits talking much about DAFs, with 42% making no mention of them in their marketing. Giving days create urgency and a sense of togetherness for donors—and both can motivate action. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit.

Participation and motivation 122

Participation and motivation Collaborations Health Education 122

Nonprofit Marketing Guide

FEBRUARY 27, 2018

Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. As a nonprofit communications professional, you’ve got so many ideas. Your ED, the one person who could help put more resources toward your communications and marketing ideas, seems to have a hard time getting behind your ideas.

Marketing 129

Marketing Marketing Participation and motivation Recruitment 129

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 233

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 233

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? Creating and sharing communications that are truly relevant and valuable to others outside your organization will require a major transformation within many nonprofits.

Marketing 194

Marketing Marketing Participation and motivation Recruitment 194

Get Fully Funded

MAY 9, 2024

While your nonprofit likely has an individual or team dedicated solely to moves management and major giving, your marketing efforts can also play a role. In this guide, we’ll explore how marketing can level up your major gift strategy and some of the most effective strategies to use. Here’s how marketing can assist with each step: 1.

Marketing 52

Marketing Marketing Public and Nonprofit Management Participation and motivation 52

Get Fully Funded

JUNE 14, 2023

The generosity of donors is crucial to your nonprofit organization’s success, which means that you should strategically plan your communications with them. Part of creating great donor communications is personalizing each message to its recipient, making them more engaging. Consider your communication channels. Social media.

Communication 59

Communication Nonprofits Participation and motivation Retention 59

Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

Marketing 227

Marketing Marketing Participation and motivation Public and Nonprofit Management 227

Anedot

AUGUST 29, 2024

Every day, we work to educate, empower and support motivated immigrants to better meet their needs—from feeding their families and advancing their education, to learning English and becoming American citizens. Canal Alliance strives for a trauma-informed approach and inclusive culture.

Associations 40

Associations Insurance Sociology Marketing 40

Nonprofit Marketing Guide

MAY 22, 2023

Writing personal profiles or stories for your newsletter or website is a great way to market your nonprofit, while also recognizing the experiences and contributions of a single person. Those contributions can come in many forms, whether as a program participant, supporter, influencer, or volunteer. Ask open-ended questions.

Participation and motivation 201

Participation and motivation Marketing Marketing Communication 201

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. This could include animal-themed games and animal training sessions.

Fundraising 199

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 199

Nonprofit Marketing Guide

NOVEMBER 2, 2012

Yesterday we opened the annual Nonprofit Communications Trends Survey for 2013 and we already have about 200 responses. Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January.

Disaster Relief 163

Disaster Relief Communication Participation and motivation Nonprofits 163

Selfish Giving

AUGUST 3, 2022

However, a strong believer that having a media partners helps attract corporate partners was none other than Bruce "Father of Cause Marketing" Burtch! ?? Bruce wrote: "One of the primary goals of for-profit partner is to create community awareness of their participation in the partnership. Marketing Your Cause 1.

Recruitment 130

Recruitment Participation and motivation Marketing Marketing 130

Marketing for the Modern Nonprofit

OCTOBER 2, 2023

Guest post by Jessica King at Getting Attention Powering a small nonprofit requires you to make the most of every marketing opportunity, big or small. That makes the Google Ad Grants program a big opportunity for nonprofits — even more so for small nonprofits that need all the marketing power they can get!

Marketing 62

Marketing Marketing Advertising Participation and motivation 62

Nonprofit Tech for Good

NOVEMBER 10, 2024

By Sarah Suarez , Founder and Social Media Strategist for The Social Puzzle – a boutique social media marketing agency which solely focuses on nonprofits so they can concentrate on what really matters, their mission. Every nonprofit strives to make the world a better place, and a strong community is essential to achieving that goal.

Participation and motivation 100

Participation and motivation Collaborations Nonprofits Activism 100

Nonprofit Marketing Guide

JUNE 12, 2012

"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” Even marketing people aren’t sure.

Marketing 171

Marketing Marketing Participation and motivation Education 171

Nonprofit Tech for Good

FEBRUARY 5, 2023

1) Market your peer-to-peer fundraisers The first step to acquire new donors with your peer-to-peer fundraising event is to make sure people know the event is happening in the first place! That’s why it’s key to market your peer-to-peer fundraisers in your community. Because most people have no clue how to make an effective ask.

Participation and motivation 129

Participation and motivation Fundraising Fundraising Nonprofits 129

Nonprofit Marketing Guide

DECEMBER 24, 2012

This week, we are highlighting free downloads and resources from Nonprofit Marketing Guide that are all FREE. Nonprofits have always embraced content marketing. Now, with the variety of ways to communicate both offline and online, the sheer volume of content that nonprofits are expected to create can feel very overwhelming.

Marketing 190

Marketing Marketing Participation and motivation Nonprofits 190

Affnetz

APRIL 30, 2024

By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Insights by GlobalOwls

APRIL 23, 2024

It enables organizations to communicate seamlessly with volunteers, track their activities, monitor progress, and use resources. Benefits of Utilizing Volunteer Management Software Enhanced Communication Effective communication is crucial for volunteer management.

Management 52

Management Participation and motivation Non-Profits Activism 52

Top Nonprofits

NOVEMBER 20, 2024

Maybe another donor is a former recipient of your nonprofit’s services, and they have an affinity for your community outreach efforts. Pinpoint the elements of your mission that major donors connect with and emphasize those aspects in your communications. To optimize your communications, solicit donors’ feedback.

Participation and motivation 52

Participation and motivation Retention Communication Management 52

Nonprofit Marketing Guide

MARCH 9, 2015

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

Participation and motivation 220

Participation and motivation Collaborations Education Education 220

Top Nonprofits

OCTOBER 2, 2023

If you already have a few campaigns under your belt, you may be wondering how to improve your outreach or communication methods to continue meeting revenue goals. Streamlined communication. Additionally, you can use this data to create leaderboards that gamify the fundraising process and motivate players to participate.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Communication 52

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. And it makes sense.

Participation and motivation 210

Participation and motivation Communication Education Education 210

Pam Moore

JULY 29, 2024

From keeping up with platform changes to integrating the latest AI tools, and ensuring your team is aligned and motivated, the challenges can seem endless. With the right approach and tools, you can transform this chaos into streamlined digital and social media marketing success. Content marketing program really needs structure.

Culture 133

Culture Technology Leadership Participation and motivation 133

Anedot

AUGUST 29, 2024

PR and Marketing Coordinator About the Position The Vice President Philanthropy is responsible for driving revenue growth for Canine Companions and for managing the day to day operations of the Philanthropy department. Helps formulate goals and strategies for community events. Ensure actions and communications follow core values.

Philanthropy 52

Philanthropy Non-Profit Management Participation and motivation Charitable Contribution 52

Nonprofit Marketing Guide

MARCH 14, 2012

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. Want more good news? Love the daily blogging?

Marketing 158

Marketing Marketing Participation and motivation Nonprofits 158

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now, both offline and online.

Marketing 150

Marketing Marketing Participation and motivation Nonprofits 150

Nonprofit Marketing Insights by GlobalOwls

AUGUST 27, 2023

Harnessing the Power of Microsoft Dynamics Consultant in AI Marketing Discover how to leverage expertise for effective strategies. The rapid development of AI has changed the face of marketing, allowing companies to forge more meaningful relationships with their clientele. Ready to elevate your business?

Marketing 52

Marketing Marketing Advertising Participation and motivation 52

Nonprofit Marketing Guide

SEPTEMBER 23, 2014

We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. As I mentioned in the video, the Creating a 12-Month Community Engagement and Fundraising Plan training program gives you three options to choose from. Try this. ).

Participation and motivation 185

Participation and motivation Communication Marketing Marketing 185

NonProfit Leadership Alliance

OCTOBER 26, 2022

Knowing your audience members’ relative age range can help you choose how to communicate with them. You can gather this information through a market research provider or by sending surveys to target audience members. . Engage with your community. Your local community can be a powerful source of support for your organization.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Nonprofit Megaphone

APRIL 7, 2023

That’s where a well-crafted nonprofit marketing plan comes in. An effective marketing plan can help you reach your target audience, increase awareness of your cause, and ultimately drive more donations and support for your organization. Set clear goals: Setting clear goals is essential for any marketing strategy.

Marketing 52

Marketing Marketing Public and Social Policy Advertising 52