Nonprofit Marketing Guide

JUNE 12, 2012

"Content Marketing" is confusing. As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” Even marketing people aren’t sure.

Marketing 172

Marketing Marketing Participation and motivation Education 172

Nonprofit Marketing Guide

JANUARY 8, 2019

Most nonprofit communicators consider themselves to be good writers. Storytelling Nonprofit storytelling refers to narratives about participants and supporters that include characters, descriptive details, emotions, and plot. News Writing News writing is straightforward, factual writing found in press releases, reports, and blogs.

Communication 212

Communication Participation and motivation Leadership Nonprofits 212

Nonprofit Marketing Guide

NOVEMBER 2, 2012

Yesterday we opened the annual Nonprofit Communications Trends Survey for 2013 and we already have about 200 responses. Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January.

Disaster Relief 165

Disaster Relief Communication Participation and motivation Nonprofits 165

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. Clearly, nonprofits have some work to do to embrace content marketing fully and to get the most out of this strategy.

Marketing 201

Marketing Marketing Public and Nonprofit Management Participation and motivation 201

Nonprofit Marketing Guide

MARCH 9, 2015

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

Participation and motivation 222

Participation and motivation Collaborations Education Education 222

Nonprofit Marketing Guide

MARCH 14, 2012

For all of you in the Midwest who have wanted to come to the Total Focus Marketing Plan Workshop , but just couldn’t make it to the coasts, we have great news. Here is what you’ll get when you attend: Expert navigation through the complete marketing plan creation process. Want more good news? Love the daily blogging?

Marketing 160

Marketing Marketing Participation and motivation Nonprofits 160

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now, both offline and online.

Marketing 152

Marketing Marketing Participation and motivation Nonprofits 152

Nonprofit Marketing Guide

SEPTEMBER 16, 2010

If you’ve been thinking about attending the Total Focus Marketing Plan Workshop that Nancy Schwartz and I are presenting in October, you’ll save $100 if you go ahead and register now. Look what we’ve built into the workshop for you: Expert navigation through the complete marketing plan creation process.

Marketing 156

Marketing Marketing Participation and motivation Education 156

Nonprofit Marketing Guide

SEPTEMBER 25, 2014

The Chronicle of Philanthropy has been running a great series of articles by Paul VanDeCarr on storytelling the past few months called “Storytelling Summer: Advice about Motivating Your Audience.” How do you tell an engaging story that protects participants’ privacy? Nonprofit Communications Storytelling'

Participation and motivation 207

Participation and motivation Ethics Philanthropy Nonprofits 207

Nonprofit Marketing Guide

SEPTEMBER 23, 2014

We are really excited about this new training as it brings everything I have been teaching about nonprofit marketing for the last 15 years together in one program. As I mentioned in the video, the Creating a 12-Month Community Engagement and Fundraising Plan training program gives you three options to choose from. Try this. ).

Participation and motivation 185

Participation and motivation Communication Marketing Marketing 185

Nonprofit Marketing Guide

MAY 23, 2012

According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. But if you play it right, you can eventually transition the donor’s affinity from the participant to your organization and cause.

Participation and motivation 192

Participation and motivation Philanthropy Fundraising Fundraising 192

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that. Let’s get cooking!

Participation and motivation 166

Participation and motivation Nonprofits Education Education 166

Ann Green

JANUARY 11, 2024

Often, nonprofits share donor stories to promote participation in planned and legacy giving programs. Include rich details Your donor stories should paint a detailed picture of who donors are, how they became involved with your cause, and what motivates them to continue participating. For example, The Michael J.

Participation and motivation 294

Participation and motivation Nonprofits Universities Healthcare 294

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. Most importantly, communicate your sustainability efforts to your target audiences. To help you, we collected proven B2B green marketing tactics that work for tech companies.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Nonprofit Marketing Guide

SEPTEMBER 15, 2011

When I suggested to a Girl Scout troop that they might want to mention other leadership and community service activities targeting school-age girls in their city on their own Facebook page, there was an uncomfortable silence on the phone, followed by throat clearing and a quick change of subject. Pre-order now and you can save 33%.

Participation and motivation 227

Participation and motivation Universities Leadership Education 227

Nonprofit Marketing Guide

FEBRUARY 27, 2018

Not getting buy-in from your boss is one of the biggest complaints we hear from nonprofit communicators. As a nonprofit communications professional, you’ve got so many ideas. Your ED, the one person who could help put more resources toward your communications and marketing ideas, seems to have a hard time getting behind your ideas.

Marketing 131

Marketing Marketing Participation and motivation Recruitment 131

Ann Green

JULY 19, 2023

Market your recurring gifts program. Make it easy and convenient for them to participate. Market your recurring giving program. It’s crucial to not only make your supporters aware of this option, but also motivate them to become recurring donors. Leverage your CRM to boost recurring giving.

Participation and motivation 244

Participation and motivation Non-Profits Medical Communication 244

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. This isn’t just following the crowd—it’s becoming part of a community that champions a cause. Bloomerang simplifies the process of securing legacy gifts.

Psychology 92

Psychology Participation and motivation Retention Technology 92

Nonprofit Marketing Guide

SEPTEMBER 24, 2015

These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. The Doing Driver. The Thinking Driver.

Participation and motivation 195

Participation and motivation Nonprofits Education Education 195

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 174

Participation and motivation Children Environmental Values 174

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. And 87% of those surveyed also say the effectiveness of email-driven content marketing channels is improving. And it makes sense.

Participation and motivation 212

Participation and motivation Communication Education Education 212

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

As a non-profit marketing and development professional, I have spent my career figuring out how to cut through the noise of a crowded marketing space. In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Effective Marketing.

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 234

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 234

Nonprofit Marketing Guide

OCTOBER 25, 2011

Guest Post by James Vineburgh, PhD, Director of Research and Marketing at Converge Consulting. To provide education, which has been strongly associated with salary levels, employment rates, participation in civic activities, and perceptions of self worth, it takes the almighty dollar. What do you think? James Vineburgh, Jr.,

Education 173

Education Education Non-Profits Participation and motivation 173

Nonprofit Marketing Guide

NOVEMBER 21, 2011

Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County. As nonprofit marketers, we can all probably relate to the situation Alice finds herself in during the first two chapters of Alice in Wonderland. She also set her goal even higher, and beat that too!

Participation and motivation 190

Participation and motivation Associations Children Communication 190

Nonprofit Marketing Guide

MAY 22, 2023

Writing personal profiles or stories for your newsletter or website is a great way to market your nonprofit, while also recognizing the experiences and contributions of a single person. Those contributions can come in many forms, whether as a program participant, supporter, influencer, or volunteer. Ask open-ended questions.

Participation and motivation 205

Participation and motivation Marketing Marketing Communication 205

Nonprofit Marketing Guide

FEBRUARY 15, 2010

I’ve been working as a volunteer board member with Positive Wellness Alliance (PWA), a small nonprofit that serves low-income people with HIV/AIDS, to incorporate more storytelling and more gratitude into their donor communications. The nursing connection was obviously a very powerful motivator for these donors too.

Participation and motivation 183

Participation and motivation Children Communication Marketing 183

Nonprofit Marketing Guide

JUNE 4, 2015

You don’t always have to produce the content yourself to participate in these fun hashtags. And some hashtags don’t mean what you think they mean. For Instagram, keep a note on your phone with groups of hashtags that you can cut and paste quickly. Search the hashtag, find a post you like, and retweet it, share it or re-gram it.

Participation and motivation 266

Participation and motivation Ethics Energy Food 266

Affnetz

APRIL 30, 2024

By tailoring communications to individual preferences and interests, nonprofits can create a more meaningful connection with donors. Impact Storytelling: Hopefully, you’re having conversations with your donors and seeking to uncover their motivational triggers for giving to your Nonprofit.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

NonProfit Leadership Alliance

MAY 23, 2023

Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption. Animal movie night: Host an animal movie night where participants pay to watch classic animal-themed movies alongside their own pets. This could include animal-themed games and animal training sessions.

Fundraising 200

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 200

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? The burden is on you to pursue a deeper relationship and engage them outside of their relationship with the event participant. Show the donor that you want to get to know them with plenty of communication.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

Nonprofit Marketing Blog

MAY 1, 2012

Did you know that the average participant in your fundraising races or walks recruits three to four donors for your cause? The burden is on you to pursue a deeper relationship and engage them outside of their relationship with the event participant. Show the donor that you want to get to know them with plenty of communication.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

NonProfit Hub

MAY 30, 2014

To be successful fundraisers, we need to understand how to communicate to our audience segments in order to make the right kind of ask. To tap into that power, it’s crucial that we answer the question, “What motivates millennials to give?” This has been true from generation to generation. Encourage us to volunteer.

Participation and motivation 76

Participation and motivation Communication Philanthropy Fundraising 76

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Set up a giving referral program.

Participation and motivation 174

Participation and motivation Education Education Activism 174

Nonprofit Marketing Guide

APRIL 6, 2017

Amabile calls this the “progress principle.” When she compared her research participants’ best and worst days (defined by their mood, specific emotions, and motivation levels), the best days were those where any progress on the work by either the individual or their team took place.

Participation and motivation 127

Participation and motivation Communication Management Nonprofit Management 127

NonProfit Leadership Alliance

JULY 23, 2024

However, did you know that the associations reporting increased membership are more likely to have ongoing communication plans to engage members? These organizations are likely using digital communications and engagement strategies, such as regular emails, opportunities to earn professional credentials , and more. Customizing content.

Participation and motivation 130

Participation and motivation Associations Retention Leadership 130

Getting Attention

MARCH 14, 2013

Spend some time here, even if you think you’ve got this down—this distinction is crucial to setting goals that move your marketing forward in the right direction. Needs to build participation. Reduce family conflict and violence in our community = healthier and happier families. Marketing Goals. can understand.

Participation and motivation 83

Participation and motivation Marketing Marketing Retention 83