Nonprofit Marketing Guide

JANUARY 4, 2024

Would you like to guess what percentage of nonprofit communications teams will grow in 2024? We are working on the 2024 Nonprofit Communications Trends Report for release later this month, which will explore this question further. Nonprofits with budgets in the $1.1-5 appeared first on Nonprofit Marketing Guide.

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Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

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Nonprofit Marketing Guide

DECEMBER 22, 2022

Curious how long nonprofit communications staff have been in their jobs and how many people are looking for new ones? We were, so we included these questions in the survey for the 2023 Nonprofit Communications Trends Report coming out in January 2023. What a Development AND Communications Director Really Does.

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Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

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Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide.

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Nonprofit Marketing Guide

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

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Nonprofit Marketing Guide

JANUARY 20, 2022

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness.

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Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. It’s a great tool especially when you connect your email engagement work to your nonprofit’s big mission goals. But nonprofit email marketing can be complicated!

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Nonprofit Marketing Guide

FEBRUARY 17, 2022

But that’s not what we mean when we talk about a communications or marketing audit! All of that said, the idea of doing a full communications and marketing audit at your nonprofit can feel very daunting because it feels like a lot of work. How do your communications and marketing look?

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Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Turns out, this was exactly where I needed to be.

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Nonprofit Marketing Guide

JULY 25, 2023

Hundreds, if not thousands, of people working in nonprofit comms are struggling with the same issues. I talk to them daily, and it’s one of the reasons we decided to create a private community (it’s free; folks with the All-Access Pass get more). A lot of you work for nonprofits doing complicated, hard things.

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Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. The 12 most common nonprofit marketing goals.

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Nonprofit Marketing Guide

APRIL 15, 2021

.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? The Seven Styles of Nonprofit Writing.

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Nonprofit Marketing Guide

AUGUST 27, 2024

As we enter the fall season, many nonprofits are starting their annual planning processes. With that comes the need to set communications goals for the coming year. As you create your plans for the coming year and try to set communications goals, consider using this framework in discussions with other teams.

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Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

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Communication Nonprofit Administration and Development Nonprofits Retention 210

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. It made it clear how vital a focus on collaboration is, especially when we’re all trying to do a lot with a little in the nonprofit world.

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Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. We have lots of advice to get you started!

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Nonprofit Marketing Guide

AUGUST 22, 2024

Earlier today I presented a brand new webinar Easier Content Creation for Nonprofits: Mastering AI, Repurposing and Curation. In addition to tips on repurposing and curating content, I included a whole section on writing better AI prompts for your communications. Join us for a Community Study Hall: Creating Better AI Prompts.

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Nonprofit Marketing Guide

JULY 23, 2021

Welcome to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I found lots of email marketing tips (including more on the Apple update), logo ideas, how to add your podcast to Facebook and more. Not sure why that email marketing matters anyway?

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Communication Nonprofits Energy Marketing 279

Nonprofit Marketing Guide

JULY 12, 2021

We’ve been able to re-start our Day in the Life of a Nonprofit Communicator blog series with three new submissions from readers like you! What goes on in a typical day in your life as a nonprofit communicator? The post Nonprofit Communicators, Share Your Day appeared first on Nonprofit Marketing Guide.

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Nonprofit Marketing Guide

JULY 20, 2021

What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success. Here are the 10 Keys.

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Communication Public and Nonprofit Management Nonprofits Management 317

Nonprofit Marketing Guide

FEBRUARY 25, 2021

We spend a lot of time on this blog talking about the good things you can do to improve your marketing and communications for your nonprofit. Instead, good marketers focus on narrowing their work down to getting the right message to the right person at the right time. You will have a million great communications ideas.

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Marketing Marketing Nonprofits Communication 286

Nonprofit Marketing Guide

FEBRUARY 7, 2023

In our 2023 Nonprofit Communications Trends Report , we asked if you would be looking for a job with a different organization in 2023. More than a third (34%) of nonprofit communications staff plan to look for new jobs in 2023. Source: The 2023 Nonprofit Communications Trends Report Is the Great Resignation Still Going?

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Communication Nonprofits Retention Activism 216

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

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Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. In fact, marketing in the nonprofit sector is much, much more than any of these incomplete assumptions.”

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Communication Public and Nonprofit Management Nonprofits Advertising 311

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request.

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Communication Culture Ethics Nonprofits 255

Nonprofit Marketing Guide

AUGUST 18, 2020

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. You can get your own card deck to play with on Amazon.

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Marketing Marketing Nonprofits Communication 324

Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. Video and audio recordings.

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Nonprofit Marketing Guide

JANUARY 17, 2023

Kivi and I are knee-deep in data getting ready to publish the 2023 Nonprofit Communications Trends Report. With as much grief as we give Facebook, it appears that over half of nonprofit communicators think it is the best network to help you achieve your objectives. appeared first on Nonprofit Marketing Guide.

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Communication Nonprofits Marketing Marketing 244

Nonprofit Marketing Guide

JANUARY 26, 2023

It’s here – our most popular download of the year highlighting the year’s nonprofit communications trends! The 2023 Nonprofit Communications Trends Report marks our 13th edition and this might be my favorite. Changes in Knowledge or Understanding followed with 52% of nonprofits choosing this objective.

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Communication Retention Collaborations Nonprofits 212

Nonprofit Marketing Guide

MARCH 9, 2023

Marketers everywhere are yelling from the mountain tops about how this is the future of marketing as we know it. With all these conversations about artificial intelligence, it might be overwhelming to consider where to begin or how to utilize it as social impact communicator. AI is no longer a futuristic concept.

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Communication Technology Nonprofits Ethics 221

Nonprofit Marketing Guide

MARCH 1, 2021

I am back with another peek into the new activities nonprofit communicators have picked up during the pandemic. The post Hobbies of Nonprofit Communicators: Music appeared first on Nonprofit Marketing Guide. From Sally Hartman: My new pandemic hobby is playing the piano. Katie Godfrey Demmer.

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Communication Nonprofits Activism Marketing 274

Nonprofit Marketing Guide

MAY 21, 2021

I am starting my vacation today, but wouldn’t leave you without the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about branding vs marketing, email design, employee engagement, lunch breaks, and more. Nonprofit Training for You….

Communication 286

Communication Public and Nonprofit Management Philanthropy Nonprofits 286

Nonprofit Marketing Guide

MARCH 29, 2021

Communications work is so stressful for me in my current position, and working the earth has always been peaceful to me. When the pandemic hit, I looked at my life and thought ‘I love nonprofit communications but I must find something more peaceful and less stressful or find a balance.’ So it’s a hobby farm/hobby business.

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Communication Nonprofits Marketing Marketing 258

Nonprofit Marketing Guide

FEBRUARY 14, 2023

If you have an employee who is one of the 34% of communications staff looking for a new job , we have some ideas on how to keep them around. According to our 2023 Nonprofit Communications Trends Report , two factors seem to help nonprofits retain employees. This is another huge number.

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Communication Retention Nonprofits Marketing 213

Nonprofit Marketing Guide

JUNE 11, 2021

Time to wrap up another week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Here are 5 Ways Nonprofits Can Use LinkedIn to Advance Their Missions. Find out How to Supercharge Your Email Marketing with Video. Nonprofit Training for You….

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NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. Even for nonprofits lucky enough to have healthy budgets, it’s often the most misunderstood function.

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