Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

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Marketing Marketing Nonprofits Communication 220

Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio After 15 years working as a journalist, I joined the third-sector marketing world in 2023 and haven’t looked back since. This series lets you describe your workday in your own words.

Communication 264

Communication Nonprofits Collaborations Food 264

Nonprofit Marketing Guide

APRIL 3, 2024

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. The post Draft and Manage Your Nonprofit Communications Budget appeared first on Nonprofit Marketing Guide (NPMG).

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Management Communication Nonprofits Marketing 222

Nonprofit Marketing Guide

DECEMBER 22, 2022

Curious how long nonprofit communications staff have been in their jobs and how many people are looking for new ones? We were, so we included these questions in the survey for the 2023 Nonprofit Communications Trends Report coming out in January 2023. What a Development AND Communications Director Really Does.

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Communication Marketing Marketing Nonprofits 130

Nonprofit Marketing Guide

AUGUST 13, 2020

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

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Communication Marketing Marketing Public and Nonprofit Management 260

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

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Marketing Marketing Participation and motivation Construction 201

Nonprofit Marketing Guide

FEBRUARY 17, 2022

But that’s not what we mean when we talk about a communications or marketing audit! All of that said, the idea of doing a full communications and marketing audit at your nonprofit can feel very daunting because it feels like a lot of work. This communications and marketing audit looks specifically at your messaging.

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Communication Marketing Marketing Nonprofits 161

Nonprofit Marketing Guide

JANUARY 4, 2024

Would you like to guess what percentage of nonprofit communications teams will grow in 2024? We are working on the 2024 Nonprofit Communications Trends Report for release later this month, which will explore this question further. So, which organizations were most likely to have staffed up their communications teams in 2023?

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Communication Nonprofits Marketing Marketing 228

NonProfit PRO

APRIL 5, 2022

Diversity, equity and inclusion (DEI) initiatives are becoming increasingly important to donors and should be at the forefront of nonprofits’ marketing efforts. Having DEI incorporated into your marketing strategy can help alleviate that uncertainty and make you feel confident in what you are putting out in your marketing efforts.

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Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide.

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Communication Nonprofits Marketing Marketing 240

Nonprofit Marketing Guide

JANUARY 20, 2022

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. You can download this chart as a one-page PDF.

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Communication Nonprofits Marketing Marketing 255

Nonprofit Marketing Guide

MARCH 18, 2021

Much of the success in communications and marketing work is creating smooth workflows and eliminating bottlenecks in those flows. Marketing and communications bottlenecks can look like. The post 10 Questions to Ask to Remove Your Marketing and Communications Bottlenecks appeared first on Nonprofit Marketing Guide.

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Communication Marketing Marketing Production 238

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

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Marketing Marketing Nonprofits Energy 214

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

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Communication Values Marketing Marketing 214

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 210

Communication Nonprofit Administration and Development Nonprofits Retention 210

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

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Communication Nonprofit governance and management Fundraising Fundraising 336

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

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Psychology Sociology Marketing Marketing 231

Nonprofit Marketing Guide

APRIL 15, 2021

.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? They just know they need someone to do communications.

Communication 330

Communication Nonprofits Collaborations Management 330

NonProfit Leadership Alliance

AUGUST 28, 2024

It’s up to your association to harness this momentum by not only reaching out to potential new members but also creating marketing materials that keep your existing members engaged. Behind any great marketing strategy is an effective plan. Marketing data. Choose communication channels. Determine foundational details.

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Marketing Marketing Nonprofit Leadership Leadership 159

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

Marketing 240

Marketing Marketing Collaborations Leadership 240

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

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Marketing Marketing Nonprofits Health 252

Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

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Non-Profits Marketing Marketing Management 224

Nonprofit Marketing Guide

JULY 25, 2023

Or you work for nonprofits doing 30 different things, which complicates your job as a single nonprofit communicator. Hone in on what is most essential from a communications point of view. There is no one set “nonprofit communications director” job description. Don’t bring even more complication to the table.

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Communication Nonprofits Leadership Education 200

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

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Marketing Marketing Nonprofits Activism 272

Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics include both communications channels like email, PR and social media, as well as specific types of content like storytelling or infographics. What else belongs on this list?

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Communication Marketing Marketing Nonprofits 218

Nonprofit Marketing Guide

JULY 23, 2021

Welcome to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I found lots of email marketing tips (including more on the Apple update), logo ideas, how to add your podcast to Facebook and more. And then more on How Apple’s iOS 15 Could Impact Email Marketers.

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Communication Nonprofits Energy Marketing 279

Nonprofit Marketing Guide

AUGUST 22, 2024

In addition to tips on repurposing and curating content, I included a whole section on writing better AI prompts for your communications. If you aren’t familiar with AI, see How Marketers Are Using AI (Plus 4 Helpful Tips) to get started.) Join us for a Community Study Hall: Creating Better AI Prompts. It’s free.

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Communication Nonprofits Marketing Marketing 209

Nonprofit Marketing Guide

JULY 12, 2021

We’ve been able to re-start our Day in the Life of a Nonprofit Communicator blog series with three new submissions from readers like you! What goes on in a typical day in your life as a nonprofit communicator? Anyone who communicates with supporters of a nonprofit can share their Day in the Life of a Nonprofit Communicator.

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Communication Nonprofits Marketing Marketing 291

Ann Green

DECEMBER 6, 2022

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

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Communication Economic Issues Recruitment Homelessness 332

Veritus Group

MAY 5, 2023

The post The Confusion Around Marketing, Communications, and Fundraising Functions appeared first on Veritus Group. If your non-profit isn't structured around donor acquisition, there's likely to be some tension between the mar-com and fundraising functions.

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Non-Profits Communication Marketing Marketing 111

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

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Marketing Marketing Entrepreneurship Participation and motivation 286

Nonprofit Marketing Guide

JULY 20, 2021

What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success. Key 4: Communications Channel Management.

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Communication Public and Nonprofit Management Nonprofits Management 317

Nonprofit Marketing Guide

MAY 21, 2019

Ever been asked to create a marketing strategy or a communications plan for your nonprofit without any further guidance? Right or wrong, marketing and communications are often used interchangeably in the nonprofit sector. Marketing is primarily about strategy. Communications is primarily about tactics.

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Communication Marketing Marketing Nonprofits 215

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

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Communication Culture Ethics Nonprofits 255

Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. Still others, especially those responsible for fundraising, believe that all nonprofit marketing should direct people to donate money.

Communication 311

Communication Public and Nonprofit Management Nonprofits Advertising 311

Nonprofit Marketing Guide

JULY 30, 2020

Here’s what’s happening next month at Nonprofit Marketing Guide…. Online Training: August 13: Get Ready for Your Next Communications Crisis with Antionette Kerr and Peter Panepento. [60-Minute 60-Minute Webinar] Learn how to be prepared for the next communications crisis heading your way. Learn More and Register.

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Communication Marketing Marketing Nonprofits 161

Nonprofit Marketing Guide

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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