Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. Still others, especially those responsible for fundraising, believe that all nonprofit marketing should direct people to donate money.

Communication 314

Communication Public and Nonprofit Management Nonprofits Advertising 314

Nonprofit Marketing Guide

FEBRUARY 1, 2024

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI. Creating complacency among staff (e.g.,

Communication 225

Communication Marketing Marketing Ethics 225

Nonprofit Tech for Good

NOVEMBER 28, 2024

Nonprofit marketers and fundraisers spend all year focused on inspiring others to give and the holiday season is a good time to show your appreciation. 2) Greetings from Around the World Desk Calendar [$18] Sold by Barnes & Noble : For the digital communication staff who work hard, but dream of travel and getting offline.

Marketing 117

Marketing Marketing Fundraising Fundraising 117

Ann Green

DECEMBER 6, 2022

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

Communication 333

Communication Economic Issues Recruitment Homelessness 333

Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

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Marketing Marketing Nonprofits Activism 276

Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

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Communication Children Management Marketing 243

Nonprofit Marketing Guide

AUGUST 18, 2021

We work really hard to make sure we have the tools you need to succeed whether you have just started out or you’ve been a nonprofit communications pro for years. If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Mindset Shifts.

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Marketing Marketing Nonprofits Communication 310

Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page.

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Collaborations Communication Public and Nonprofit Management Marketing 231

Selfish Giving

MARCH 5, 2025

It ensures regular, direct, and meaningful communication with your partners, keeping them informed, engaged, and invested in your success. At the time, I led a cause marketing team and on a whim started a blog to engage partners and prospects. Strong Communicator & Organizer. Marketing Your Cause 1.

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Marketing Marketing Values Foundations 147

Nonprofit Marketing Guide

JANUARY 14, 2025

If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. We give you permission to stop doing the things that overwhelm you and offer a fresh perspective on what nonprofit communicators really need to focus on in 2025. Hows 2025 treating you so far?

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Culture Communication Marketing Marketing 199

Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio After 15 years working as a journalist, I joined the third-sector marketing world in 2023 and haven’t looked back since. This series lets you describe your workday in your own words.

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Communication Nonprofits Collaborations Food 267

Nonprofit Marketing Guide

APRIL 3, 2024

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. The post Draft and Manage Your Nonprofit Communications Budget appeared first on Nonprofit Marketing Guide (NPMG).

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Management Communication Nonprofits Marketing 227

Nonprofit Marketing Guide

AUGUST 2, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. August 12: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. On the Blog: Kivi will talk about prioritizing your communications work as well as measuring effectiveness and conversion copywriting. Register Now. Register Now.

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Marketing Marketing Energy Nonprofits 304

Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

Marketing 225

Marketing Marketing Nonprofits Communication 225

Ann Green

MARCH 10, 2025

Review workplace policies, including communication and paid time off (PTO). Survey new employees about their learning preferences, communication styles, career goals, and interests. Debbie Willis is the VP of Global Marketing at ASI, with over 20 years of marketing experience in the association and non-profit technology space.

Nonprofit Administration and Development 205

Nonprofit Administration and Development Non-Profits Nonprofits Associations 205

Nonprofit Marketing Guide

MARCH 1, 2022

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. For me, Communications are important for nonprofit organizations because help them to execute their mission. 8:00 am to 10:00 am: At 8:30 a.m.

Communication 287

Communication Public and Nonprofit Management Nonprofit governance and management Non-Profits 287

Nonprofit Marketing Guide

SEPTEMBER 2, 2021

So given this reality, how can you use big numbers to communicate what’s happening with your organization and its work and do that in a way that conveys real meaning? The post 5 Tips for Using Big Numbers in Your Communications appeared first on Nonprofit Marketing Guide. Here are five tips to keep in mind.

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Communication Values Marketing Marketing 306

NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

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Marketing Marketing Values Nonprofits 331

Nonprofit Marketing Guide

JANUARY 4, 2024

Would you like to guess what percentage of nonprofit communications teams will grow in 2024? We are working on the 2024 Nonprofit Communications Trends Report for release later this month, which will explore this question further. So, which organizations were most likely to have staffed up their communications teams in 2023?

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Communication Nonprofits Marketing Marketing 233

Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

Communication 260

Communication Culture Ethics Nonprofits 260

NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

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Recruitment Communication Values Marketing 264

Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide.

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Communication Nonprofits Marketing Marketing 245

Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

Marketing 258

Marketing Marketing Nonprofits Health 258

Ann Green

DECEMBER 5, 2023

Marketing your organization on a budget is easy when you know the right strategies and tools to use. Explore these top tips to step up your marketing strategy. If this sounds like a situation your organization has been in before, you need to update your approach to marketing.

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Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Marketing Guide

AUGUST 27, 2024

With that comes the need to set communications goals for the coming year. Note that the annual goals we are discussing here are actually what we would call objectives in a larger communications strategy.) It should help them understand how your communications and marketing work can get them closer to their programmatic goals.

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Communication Advertising Collaborations Marketing 209

Nonprofit Marketing Guide

JANUARY 17, 2023

Kivi and I are knee-deep in data getting ready to publish the 2023 Nonprofit Communications Trends Report. With as much grief as we give Facebook, it appears that over half of nonprofit communicators think it is the best network to help you achieve your objectives. appeared first on Nonprofit Marketing Guide.

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Communication Nonprofits Marketing Marketing 249

Nonprofit Marketing Guide

MAY 8, 2024

Working in nonprofit marketing and communication teaches us many things, but perhaps most importantly, that we’re all in this together. We strive to advance our missions with limited budgets and manpower, juggling multiple priorities and often battling misconceptions about the value of good marketing.

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Marketing Marketing Nonprofits Energy 218

Nonprofit Marketing Guide

JUNE 18, 2024

Let’s tackle the appropriate reaction for nonprofit communications pros to this situation: Your executive director or other senior managers may have just hired a marketing consultant without previously talking to you. Why would they hire — or even talk to — a marketing consultant without telling you first?!

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Marketing Marketing Collaborations Leadership 245

Nonprofit Marketing Guide

JANUARY 10, 2024

and I found myself gravitating towards Communications, Media Studies, and yes – Marketing. As nonprofit marketers, we are constantly using the laws of psychology and sociology, sometimes without even realizing it. But they are also strong marketing tools. Then, practicality kicked in (gotta pay those college loans!),

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Psychology Sociology Marketing Marketing 236

NonProfit PRO

JANUARY 17, 2025

With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building? With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success.

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Communication Marketing Marketing Fundraising 246

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

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Communication Values Marketing Marketing 219

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

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Marketing Marketing Participation and motivation Construction 205

Nonprofit Marketing Guide

DECEMBER 10, 2024

If you’re looking to take some things off your plate in 2025, join us for Permission Granted: 12 Things Nonprofit Communicators Can Stop Doing in 2025. Or if you you’re looking for help with communications planning, join us for our Communications Planning That Works in 2025 Master Class.

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Communication Marketing Marketing Nonprofits 182

Nonprofit Marketing Guide

NOVEMBER 9, 2023

In the nonprofit sector, we marketers are all too familiar with this. The result was better collaboration, clearer communication, deadlines met, and the ability to measure and learn from each project. Start here: Always Define Your Scope – Clarify what you want to achieve with your marketing project.

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Management Marketing Marketing Activism 242

Nonprofit Marketing Guide

OCTOBER 12, 2023

That’s what communications staff do. Are you fully implementing a content marketing strategy? To go from plain ol’ content to content marketing, you need to do two things: First, put that content into a format people will find attractive and relevant. You make a lot of content. But are you using that content well?

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Marketing Marketing Education Education 229

Nonprofit Marketing Guide

JUNE 20, 2023

Our senior advisor, Anysa Holder, talked about how nonprofit marketers are using AI this past March in Unlocking the Power of AI for Nonprofit Communications. Marketers are mainly using generative AI for: Market Research: You can use an AI tool to tell you what the most popular nonprofits are in your area.

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Marketing Marketing Production Communication 219

NonProfit Leadership Alliance

SEPTEMBER 29, 2023

Written by: Randye S Spina, MBA Reading Time: 4 minutes I’ve served on several nonprofit boards in marketing and communications roles and have seen first-hand that marketing is often an afterthought. An easy way to do this is to set aside a slot on each board meeting agenda to discuss marketing. That’s not uncommon.

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Marketing Marketing Nonprofit Leadership Nonprofits 221