Nonprofit Marketing Guide

AUGUST 18, 2020

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. You can get your own card deck to play with on Amazon.

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Nonprofit Marketing Guide

MAY 11, 2021

In the second edition of The Nonprofit Marketing Guide , I wrote. Those with corporate experience sometimes narrowly define nonprofit marketing as brand management, public relations, and advertising. Still others, especially those responsible for fundraising, believe that all nonprofit marketing should direct people to donate money.

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Nonprofit Marketing Guide

JULY 20, 2021

What are all of the things that nonprofit communications teams need to think about and potentially act on to be successful? To put some structure around it, so that you can start to understand your choices and then make them, we’ve identified ten keys to nonprofit communications success. Key 4: Communications Channel Management.

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Nonprofit Marketing Guide

JULY 12, 2021

We’ve been able to re-start our Day in the Life of a Nonprofit Communicator blog series with three new submissions from readers like you! What goes on in a typical day in your life as a nonprofit communicator? Anyone who communicates with supporters of a nonprofit can share their Day in the Life of a Nonprofit Communicator.

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Nonprofit Marketing Guide

JULY 23, 2021

Welcome to the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week I found lots of email marketing tips (including more on the Apple update), logo ideas, how to add your podcast to Facebook and more. And then more on How Apple’s iOS 15 Could Impact Email Marketers.

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Nonprofit Marketing Guide

JANUARY 20, 2022

If you’re curious about how often other nonprofits communicate on Facebook, Instagram, email, or any other communications channels, we have answers from the 2022 Nonprofit Communications Trends Report. . Communications frequency is one strong indicator of effectiveness. You can download this chart as a one-page PDF.

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Ann Green

DECEMBER 6, 2022

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

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Nonprofit Marketing Guide

MAY 21, 2021

I am starting my vacation today, but wouldn’t leave you without the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we talk about branding vs marketing, email design, employee engagement, lunch breaks, and more. Communications Director Mentoring Program.

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Nonprofit Marketing Guide

MARCH 17, 2022

Are you ready to get serious about measuring your nonprofit marketing success? One of the reasons that measuring nonprofit marketing communications work is so hard is that we have a lot of different marketing and communications objectives to consider. Measurement Frameworks for Communications and Marketing.

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Nonprofit Marketing Guide

JUNE 11, 2021

Time to wrap up another week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Find out How to Supercharge Your Email Marketing with Video. Communications Director Mentoring Program. July 8: Communications Planning That Works Master Class with Kivi Leroux Miller.

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Nonprofit Marketing Guide

JULY 22, 2021

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Nonprofit Marketing Guide

AUGUST 20, 2024

We love to see nonprofit communications teams grow! I always do a little dance in my chair when someone in our community says they’ve been approved to hire a new comms team member. But then the question becomes, what should that new communications hire do? How should we write that job description?

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Nonprofit Marketing Guide

AUGUST 6, 2021

Then take a look at the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Become a Better Writer This Month at Nonprofit Marketing Guide. Bringing Community Centric Fundraising to Life. Bow & Arrow, Auburn, AL. How is everyone holding up out there? Take a deep breath.

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Nonprofit Marketing Guide

AUGUST 18, 2021

We work really hard to make sure we have the tools you need to succeed whether you have just started out or you’ve been a nonprofit communications pro for years. If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Mindset Shifts.

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Nonprofit Marketing Guide

APRIL 10, 2024

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page.

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Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. Here’s some quick advice on how to communicate about Planned Giving across a number of channels. Tony Martignetti.

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Nonprofit Marketing Guide

JULY 16, 2021

Ready for the the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Here is a Beginners Guide To Data Driven Social Media Marketing. HubSpot published Not Another State of Marketing Report 2021 (but keep in mind that this is not specific to nonprofit marketing).

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Nonprofit Marketing Guide

AUGUST 27, 2021

Let’s wrap up the week with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Here are 5 ways to tap into the power of nostalgia marketing. 14 Easy Tests to Run to Improve Your Nonprofit’s Email Marketing. Hey, friends. How is it going out there? Register Now.

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Nonprofit Marketing Guide

JANUARY 19, 2021

In the survey for the upcoming 2021 Nonprofit Communications Trends Report, we asked three questions about the impact of the pandemic on your communications work. We also asked about how the pandemic affected the level of control communicators felt they had over their own workload.

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Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio After 15 years working as a journalist, I joined the third-sector marketing world in 2023 and haven’t looked back since. This series lets you describe your workday in your own words.

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Nonprofit Marketing Guide

APRIL 3, 2024

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. The post Draft and Manage Your Nonprofit Communications Budget appeared first on Nonprofit Marketing Guide (NPMG).

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Nonprofit Marketing Guide

AUGUST 2, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. August 12: The Communications Directors’ Guide to Repurposing Content with Kivi Leroux Miller. On the Blog: Kivi will talk about prioritizing your communications work as well as measuring effectiveness and conversion copywriting. Register Now. Register Now.

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Nonprofit Marketing Guide

AUGUST 13, 2021

Let’s press our luck with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have Instagram ad tips, metrics for video and social, and bad arguments against Community-Centric Fundraising. El Ranchero. Auburn, AL. Happy Friday the 13th! Register Now.

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Nonprofit Marketing Guide

JUNE 11, 2024

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

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Nonprofit Marketing Guide

MARCH 1, 2022

Libni Sanjurjo, Fundación Comunitaria de Puerto Rico (Puerto Rico Community Foundation). Here is the latest submission for our Day in the Life of a Nonprofit Communicator series. For me, Communications are important for nonprofit organizations because help them to execute their mission. 8:00 am to 10:00 am: At 8:30 a.m.

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Nonprofit Marketing Guide

JUNE 29, 2021

Raising awareness and thought leadership are two of twelve nonprofit marketing goals in our Nonprofit Communications Strategic Planning Card Deck (Amazon). If you can pin down those answers, you can turn raising awareness and thought leadership into legitimate nonprofit marketing goals.

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Nonprofit Marketing Guide

NOVEMBER 2, 2021

But that function — ensuring everyone has seen something and often in a particular order — is still extremely relevant to nonprofit communications work. Regardless of what it physically looks like on paper or on a screen, you need some kind of standard routing process in your work as a communications pro.

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Nonprofit Marketing Guide

SEPTEMBER 2, 2021

So given this reality, how can you use big numbers to communicate what’s happening with your organization and its work and do that in a way that conveys real meaning? The post 5 Tips for Using Big Numbers in Your Communications appeared first on Nonprofit Marketing Guide. Here are five tips to keep in mind.

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Nonprofit Marketing Guide

JULY 30, 2021

While I think a lot of us could use an actual mixed drink at this point, it’s a little early here in the States so let’s settle for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Registration for this workshop is $249 or FREE with an All-Access Pass. Register Now.

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NonProfit PRO

DECEMBER 21, 2021

Therefore, in this time of easy communications, you want to ensure quality and value marketing and social media. What's happened is that we live at a time of immense transparency and authenticity because of the way data is consumed. Donors could hold nonprofits and their leaders accountable if they realize something isn't quite right.

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Nonprofit Marketing Guide

JANUARY 4, 2024

Would you like to guess what percentage of nonprofit communications teams will grow in 2024? We are working on the 2024 Nonprofit Communications Trends Report for release later this month, which will explore this question further. So, which organizations were most likely to have staffed up their communications teams in 2023?

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Nonprofit Marketing Guide

MARCH 8, 2023

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

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NonProfit PRO

DECEMBER 9, 2022

The best nonprofits are the ones that know the value of an employer brand communications plan. They understand a strategic plan can help attract and retain the top talent and avoid facing the current struggles of today’s competitive job market.

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Nonprofit Marketing Guide

DECEMBER 7, 2023

This week, Kristina and I revealed our tentative nonprofit communications training schedule for 2024. Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide.

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Nonprofit Marketing Guide

APRIL 25, 2024

Nonprofit email marketing is still a great way for nonprofits to reach the right people with the right message at the right time. But nonprofit email marketing can be complicated! But nonprofit email marketing can be complicated! Segment your list, which is an essential email marketing strategy to increase engagement.

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Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

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Nonprofit Marketing Guide

NOVEMBER 3, 2021

According to Litmus’s 2021 State of Email Report , the top two emails used by marketers today are: Newsletter. The welcome email establishes what they can expect from your email marketing and the newsletter comes in and nurtures that relationship. Welcome Email. These two are sort of a one-two punch.

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