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Draft and Manage Your Nonprofit Communications Budget

Nonprofit Marketing Guide

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. Another 19% manage a budget given to them, but they do not create that budget. But they should!

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Is Your Nonprofit Work Called Marketing, Communications, or Something Else?

Nonprofit Marketing Guide

I participate in numerous social media groups for nonprofit communicators, and several times a year, someone wants to debate the difference between marketing and communications. The practical reality is that both words, marketing and communications , are used interchangeably in the nonprofit sector.

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What Nonprofit Communications Directors Should Name and Own

Nonprofit Marketing Guide

.” Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director. The Marketing and Communications Planning Documents. What should your marketing and/or communications plans look like? The Management Framework for Nonprofit Comms.

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Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Nonprofit Marketing Guide

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

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Use Project Management Techniques to Help Your Marketing Succeed

Nonprofit Marketing Guide

In the nonprofit sector, we marketers are all too familiar with this. Here is where I found myself embracing project management. Earning my Project Management Professional (PMP) certification, I incorporated these methods into our internal projects and operations and advised other teams to do the same. And who doesn’t want that?

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Nonprofit Marketing and Communications: Best Practices, Templates, Ideas, and Advice

Nonprofit Marketing Guide

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

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Nonprofit Communications and Marketing Training Plans

Nonprofit Marketing Guide

You are already working in nonprofit communications and marketing. How do you move up in your nonprofit marketing career? Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG).