Nonprofit Marketing Guide

MAY 21, 2012

In my fundraising work with smaller nonprofit organizations, the number one thing I see hindering our grantwriting projects is staff members’ fear of calling potential foundation funders to introduce the organization and to inquire about the possible fit of project(s) with the funder’s interests.

Homelessness 226

Homelessness Foundations Community Development Children 226

Nonprofit Marketing Guide

MAY 19, 2011

Then, during the creative process, we communicate how the logo should make a person “feel” using a combination of the following graphic elements: 1. Typefaces: for the name of the organization. If you offer services for the homeless, for example, you wouldn’t want your logo to look like one for a contemporary art museum.

Homelessness 191

Homelessness Psychology Health Communication 191

Ann Green

MARCH 25, 2020

Your nonprofit organization needs to continue communicating regularly with your donors. A local nonprofit movie theatre that’s closed sent out a note of gratitude emphasizing they’re continuing to pay their staff including hourly employees who sell and take tickets and work the concession stand. Choose the right channels.

Homelessness 160

Homelessness Food Communication Fundraising 160

Get Fully Funded

FEBRUARY 27, 2025

I paid close attention to their experience as a donor, and I stayed in close communication with them. While there are a lot of tasks on the Nonprofit Fundraising Success Path, the underlying principle is simple and unchanging: value your donors. The bottom line is nonprofits need supporters to grow and thrive.

Nonprofits 98

Nonprofits Public and Nonprofit Management Foundations Homelessness 98

Ann Green

APRIL 22, 2021

Many nonprofit organizations send all their donors and other supporters exactly the same communication, such as appeal letters, thank you letters, and annual reports. This organization has a large operating budget and reports that a majority of its expenses were program specific. It doesn’t seem like it.

Homelessness 169

Homelessness Communication Education Education 169

Ann Green

JUNE 11, 2024

I believe one of the most important aspects of communication (written and verbal) is to make sure your audience understands you. In nonprofit communication, organizations will overcomplicate things or use jargon and other language donors don’t understand. There are many reasons this doesn’t happen.

Healthcare 169

Healthcare Food Homelessness Medical 169

Ann Green

JUNE 5, 2023

One of the most important aspects of communication (written and verbal) is to make sure your audience understands you. In nonprofit communication, people will overcomplicate things or use jargon and other language donors don’t understand. Yet, some nonprofit organizations are still using jargon in their donor communication.

Healthcare 169

Healthcare Food Homelessness Medical 169

Ann Green

APRIL 13, 2020

I hope both you and your nonprofit organization are doing okay right now. Just like your fundraising material, your thank you communication needs to address the current COVID-19 outbreak. Communicating by mail may not be feasible if your staff is working from home. In times of crisis, people want to do something.

Food 199

Food Homelessness Communication Fundraising 199

Ann Green

MARCH 19, 2019

Nonprofit organizations love their jargon, don’t they? I think people use jargon because it’s an insider language and it makes them feel like they’re “in the know” in their professional community. But the danger comes when jargon creeps outside of your insular world and into your donor communication. But guess what?

Healthcare 150

Healthcare Homelessness Food Communication 150

Ann Green

APRIL 29, 2021

So why are some nonprofit organizations still using jargon in their donor communication? But the danger comes when jargon creeps outside of your insular world and into your donor communication. That means at staff meetings and in interoffice written communication. We’ve also seen more authenticity.

Healthcare 153

Healthcare Food Homelessness Communication 153

Ann Green

JULY 7, 2020

If your nonprofit organization works with the BIPOC community, then they are affected by racism. If you’re working on issues such as affordable housing, homelessness, education, health care, etc, these have ties to racism. Stories are one of the best ways to communicate with your donors. King warned us about?

Homelessness 156

Homelessness Food Culture Communication 156

Ann Green

MAY 26, 2022

So why are some nonprofit organizations still using jargon in their donor communication? But the danger comes when jargon creeps outside of your insular world and into your donor communication. That means at staff meetings and in interoffice written communication. We’ve also seen more authenticity.

Healthcare 142

Healthcare Food Homelessness Communication 142

The NonProfit Times

JUNE 4, 2024

From prospect research to meeting notetaking, AI can help with routine activities, allowing you to focus on the more strategic aspects of your nonprofit work. private foundations are most likely to fund nonprofit organizations working to [your cause/mission e.g., reduce homelessness] in [your city]?” #3

Homelessness 111

Homelessness Ethics Energy Foundations 111

Ann Green

APRIL 21, 2020

Donor Communications: Now is the time for MORE communications, not less. In the best of times, nonprofit organizations don’t do a very good job with their donor engagement. Both by not communicating enough and/or sending something that’s uninspiring. HEARTBEATS AND REMARKABLES OF NONPROFIT COMMUNICATIONS.

Retention 147

Retention Food Homelessness Health 147

Ann Green

FEBRUARY 21, 2023

It’s possible to make this a better experience for both donors and nonprofit organizations. You don’t have to do an “annual report” Nonprofit organizations aren’t required to do an annual report. Use everyday language such as – Because of you, we found affordable housing for over 100 homeless families. Here’s how.

Food 215

Food Homelessness Activism Nonprofit Organizations 215

Nonprofit Tech for Good

NOVEMBER 21, 2019

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. You can show your clients’ adventures, escapades (this works especially well for animal shelter nonprofits), or triumphs. Millennials are the largest generation in the U.S.

Homelessness 106

Homelessness Nonprofits Technology Production 106

Nonprofit Tech for Good

JULY 5, 2019

By Melissa Russom , a communications strategist who helps nonprofit organizations clarify their brand and message to engage more meaningfully with the people who matter most to them. What role does social media play in your overall communications plan? . Do you say homeless people or individuals experiencing homelessness?

Recruitment 109

Recruitment Homelessness Participation and motivation Advertising 109

Anedot

FEBRUARY 5, 2025

We achieve this through our point-to-point food recovery program, where our staff drivers and volunteer Food Runners collect excess fresh food from businesses, schools, hospitals, and more, delivering it directly to food distribution partners, including homeless shelters, senior housing centers, and after-school programs.

Management 52

Management Food Environmental Insurance 52

Ann Green

FEBRUARY 15, 2024

It’s possible to make this a better experience for both donors and nonprofit organizations. You don’t have to do an “annual report” Nonprofit organizations aren’t required to do an annual report. Use everyday language such as – Because of you, we found affordable housing for over 100 homeless families. Here’s how.

Food 173

Food Homelessness Activism Nonprofit Organizations 173

Nonprofit Marketing Guide

DECEMBER 17, 2019

The tips below will help your nonprofit create your UVP. It is valuable for fundraising, brand strategy, and overall organizational communications. Do you have a homeless shelter or “community home for those in crisis?” Sean Kosofsky is The Nonprofit Fixer. (This is much harder for foundations).

Values 137

Values Altruism and Helping Production Nonprofits 137

Get Fully Funded

JUNE 11, 2023

Writing and mailing a fundraising letter to your donors is a popular fundraising strategy for nonprofit organizations. Are you currently and consistently communicating with those you will mail to? For example, a soup kitchen might use this offer: “For $1.87, we can provide a hot meal to a homeless person.”

Fundraising 111

Fundraising Fundraising Homelessness Food 111

Ann Green

FEBRUARY 16, 2022

It’s possible to make this a better experience for both donors and nonprofit organizations. Use everyday language such as – Because of you, we found affordable housing for over 100 homeless families. There’s often very little appreciation for donors. And yes, it’s time-consuming to put together. Here’s how.

Food 165

Food Homelessness Activism Nonprofits 165

Socailbrite

SEPTEMBER 26, 2022

Climate change, political gridlock, the pandemic, homelessness, war, wealth gaps, and racism are all around us, and they’re only getting worse as the days go by. For nonprofit organizations and communicators in particular, we have a responsibility to find ways to inspire constituents to act on important issues that affect us all.

Activism 111

Activism Construction Energy Homelessness 111

Fundraising Coach

JULY 8, 2011

Google+ allows you to organize relationships based on circles. This is huge for nonprofits. Now you can communicate with just the group you want to. I can imagine nonprofits organizing a hangout with their ED and supporters. So get a feel for how you’d communicate with this.

Nonprofits 110

Nonprofits Homelessness Collaborations Communication 110

Get Fully Funded

APRIL 6, 2021

Volunteers appointed to Advisory Boards can share their professional and personal expertise on everything from programming to the organization’s role in the community. It’s a practice funders like to see, because an Advisory Board gives members of the affected community a voice. How will communications with the group work?

Nonprofit governance and management 111

Nonprofit governance and management Governance Public and Nonprofit Management Nonprofits 111

Get Fully Funded

MARCH 21, 2022

“When you choose a nonprofit organization to support, what’s important to you?”. Some donors are drawn to just one cause area, such as homelessness or food insecurity. What inspired you to give your first donation to our nonprofit?”.

Homelessness 126

Homelessness Children Food Health 126

NonProfit Quarterly

NOVEMBER 2, 2022

In 2021, San Francisco launched a six-month pilot program, called Miracle Money , which distributed $500 a month to 15 people experiencing homelessness in the city. These components can be employed through a nonprofit organization or city government.

Public and Social Policy 119

Public and Social Policy Public and Nonprofit Management Poverty Nonprofit governance and management 119

Nonprofit Tech for Good

AUGUST 9, 2021

email addresses are not allowed, and as a general rule, should not be used for your nonprofit communications publicly or internally. As discovered in the Global Trends in Giving Report , the.org domain is by far the most trusted domain for nonprofit website and email communications. Gmail, Yahoo, etc. For example: 1.

Public and Social Policy 144

Public and Social Policy Nonprofits Activism Leadership 144

Get Fully Funded

SEPTEMBER 27, 2022

In other words, if you can no longer pay for everything yourself and you haven’t built a donor base, where will the money come from to support the nonprofit going forward? You should be sharing your nonprofit’s mission online and offline through your social media plan , donor newsletters, events, and other communications.

Fundraising 126

Fundraising Fundraising Nonprofit governance and management Nonprofits 126

Get Fully Funded

FEBRUARY 1, 2022

Get a pen and paper and start with “This organization exists to…” and complete that sentence over and over, using different words and phrases. Think about your audience as someone who doesn’t know anything about food insecurity, homelessness, first generation college students, or animal abuse. Who does this organization serve?

Nonprofit governance and management 111

Nonprofit governance and management Foundations Nonprofits Activism 111

Stanford Social Innovation Review

MAY 2, 2024

Seemingly straightforward expert advice, like the value of automatic mail-order prescription refills to ensure consistency in doses, fell flat with an audience struggling with homelessness and lacking a consistent mailing address. Each system develops its own language and style of communication.

Collaborations 132

Collaborations Public and Social Policy Nonprofit Administration and Development Public and Nonprofit Management 132

Get Fully Funded

SEPTEMBER 20, 2022

Yep, there’s a marathon of opportunity coming up and you don’t want to miss the chance to raise big bucks for your nonprofit. For half of nonprofit organizations, the bulk of their annual operating funds come in during October, November, and December. It’s THAT big! Start NOW to create a plan. Create a message.

Fundraising 119

Fundraising Fundraising Nonprofits Values 119

Care2

MAY 11, 2011

telling the stories of homeless individuals across the United States has been well documented. See if your communications department can work with you on a press release or if they have the capacity to pitch media outlets in advance for you and maintain communication with press contacts in communities along your route.

Recruitment 72

Recruitment Fundraising Fundraising Homelessness 72

Nonprofit Megaphone

APRIL 7, 2023

Nonprofit organizations are constantly striving to create a positive impact on the world around them. Whether it’s through social services, environmental conservation, or advocacy for marginalized communities, nonprofits are at the forefront of creating a better future for all.

Collaborations 52

Collaborations Public and Nonprofit Management Nonprofits Foundations 52

Getting Attention

JULY 20, 2016

We’re officially one month into summer, so don’t waste a moment in heating up your communications and results with season-specific approaches. Anna Besmann, Marketing and Communications Associate, Interfaith Youth Core. But otherwise, we make no seasonal shifts with communications. Marc Pitman, Fundraising Coach.

Homelessness 40

Homelessness Associations Communication Fundraising 40

Anedot

FEBRUARY 5, 2025

We achieve this through our point-to-point food recovery program, where our staff drivers and volunteer Food Runners collect excess fresh food from businesses, schools, hospitals, and more, delivering it directly to food distribution partners, including homeless shelters, senior housing centers, and after-school programs.

Management 40

Management Food Environmental Insurance 40

NonProfit Hub

FEBRUARY 5, 2016

Cause Camp is an annual conference for nonprofit professionals held in Lincoln, Neb. at Innovation Campus, and it brings the best of the nonprofit sector together in one place. If you’re attending in-person, you’ll have access to a workshop on April 7th where you can better your nonprofit organization through hands-on learning.

Public and Nonprofit Management 53

Public and Nonprofit Management Foundations Technology Education 53