Ann Green

DECEMBER 4, 2014

You need to communicate with your donors throughout the year. If you’re feeling stressed about how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar). You’ll keep adding to your communications calendar throughout the year. Time of year.

Communication 179

Communication Recruitment Homelessness Retention 179

Ann Green

DECEMBER 8, 2021

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. Now is a good time to update yours for 2022.

Communication 169

Communication Recruitment Homelessness Nonprofits 169

Ann Green

FEBRUARY 9, 2022

One of the many lessons since the pandemic started is generic, organization-centered communication has to go. I know there has been some conflict about donor-centered vs community-centered over the last two years and I think we can have both. You can’t communicate with your donors without focusing on them. Fundraising Appeals.

Communication 152

Communication Homelessness Retention Food 152

Ann Green

FEBRUARY 11, 2021

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. You can’t communicate with your donors without focusing on them.

Communication 147

Communication Homelessness Retention Food 147

Ann Green

DECEMBER 17, 2018

Some nonprofit organizations do a good job of communicating with their donors, but many do not. To do all that you need to communicate with your donors at least once or twice a month throughout the year. A communications calendar will take a little work at first, but will make life easier for you in the long run.

Communication 163

Communication Recruitment Homelessness Fundraising 163

NonProfit Leadership Alliance

AUGUST 15, 2023

In an inspiring career journey that exemplifies the power of networking, seizing new opportunities, and embracing the unknown, Nicole Collier White, CNP has recently taken on a new role within the Kansas City Public Schools (KCPS) system as Chief Communications and Community Engagement Officer.

Public and Nonprofit Management 246

Public and Nonprofit Management Homelessness Collaborations Education 246

Ann Green

FEBRUARY 19, 2019

Break free from your generic communication and create something more personal. This way we can help more homeless families find housing. Do residents of a certain community not have good health care nearby? The quintessential primer for nonprofit donor communications. Here’s how. Segment your donors. Green Eggs and Ham.

Communication 147

Communication Homelessness Food Medical 147

Ann Green

FEBRUARY 18, 2025

Use everyday language such as Because of you, we found affordable housing for over 100 homeless families. Most of your donors dont use words like underserved or at-risk, and neither should you. Housing prices continue to skyrocket and a shelter or motel is no place to raise a family. Now, these families have a place to call home.

Food 169

Food Nonprofits Homelessness Activism 169

Ann Green

DECEMBER 12, 2017

Donor retention continues to be a problem and one of the reasons is poor communication. Nonprofits don’t communicate with their donors enough. You must communicate with your donors at least once or twice a month throughout the year. You’ll keep adding to your communications calendar throughout the year. Time of year.

Communication 149

Communication Recruitment Homelessness Retention 149

Ann Green

DECEMBER 14, 2020

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.

Communication 160

Communication Economic Issues Recruitment Homelessness 160

Ann Green

DECEMBER 12, 2023

The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. Remember the ask thank report formula.

Communication 143

Communication Recruitment Homelessness Nonprofits 143

Candid

JANUARY 23, 2025

Trust is the cornerstone herean active, vocal community builds credibility for your nonprofits mission. Strategies for building community Most nonprofits emerge out of a clear community need (think food banks, homeless shelters, health-focused foundations).

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

Anedot

MARCH 11, 2025

During that time, we’ve refined and optimized our processes to offer a unique and highly impactful service to those living homeless while housed. Ensure ongoing programmatic excellence, volunteer recruitment/training, consistent quality of finance and administration, fundraising, marketing/communications, and systems.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Homelessness Finance 52

Bloomerang

JANUARY 7, 2022

During a campaign, communication is key. In fact, communication is key in most instances (relationships, operations, ordering at a restaurant) but I digress. There are several ways to communicate goals to your audience but this blog will cover two of the most common: Impact Goals and Financial Goals. For example: .

Communication 110

Communication Homelessness Fundraising Fundraising 110

Nonprofit Marketing Guide

FEBRUARY 19, 2018

Welcome to our latest installment in our series on the “Day in the Life” of nonprofit communicators! Don’t be shy – tell us what you do in a typical day as a nonprofit communications pro. She graduated from Denison University with a BA in English and Communication. We’d love to feature YOU in this series!

Communication 129

Communication Non-Profits Homelessness Nonprofits 129

NonProfit Leadership Alliance

SEPTEMBER 18, 2023

While homelessness is at the front of everyone’s minds in Los Angeles, people are tuning out the countless organizations asking for help. During hard moments, I remind my team that solving the homelessness crisis in Los Angeles isn’t a race–it’s a slow-moving journey with numerous obstacles along our path.

Homelessness 238

Homelessness Leadership Nonprofit Leadership Energy 238

Selfish Giving

NOVEMBER 8, 2010

You donate a buck at the register to feed homeless families (or was it homeless dogs?). One of my favorite social media experts, Jason Falls, explains : Social media [and cause marketing] are communications channels, not power structures. The ties surrounding cause marketing are equally weak.

Homelessness 196

Homelessness Production Marketing Marketing 196

Nonprofit Marketing Guide

AUGUST 21, 2012

Did I get the kind of online communications that would lead to another online gift? My original intent was to analyze the followup communications sent to me after an unsolicited online gift, but the response was so underwhelming that it turned into an experiment on the lack of simple donor acknowledgement and thank you notes.

Retention 226

Retention Homelessness Poverty Communication 226

Nonprofit Marketing Guide

AUGUST 18, 2016

A while ago I saw this Facebook post by Mark Horvath, founder of Invisible People , a unique digital storytelling organization that uses video and social media to fight homelessness and poverty: Since we are big fans of repurposing here at Nonprofit Marketing Guide, I asked Mark to share his process with our community. Mark Horvath.

Non-Profits 209

Non-Profits Homelessness Retail Poverty 209

Ann Green

DECEMBER 3, 2015

You need to communicate with your donors at least once or twice a month throughout the year. If you’re getting butterflies in your stomach wondering how you’re going to pull this off, then you need a communications calendar (also known as an editorial calendar). You’ll keep adding to your communications calendar throughout the year.

Communication 124

Communication Recruitment Homelessness Collaborations 124

Ann Green

FEBRUARY 26, 2018

Another problem I see in nonprofit communication is vague, generic language or even worse, jargon. X organization shines a spotlight on community needs, inspires philanthropy and awards strategic grants to build a more vibrant, engaged and equitable (name of community). Generic language is uninspiring and confusing.

Communication 113

Communication Homelessness Medical Food 113

Ann Green

APRIL 23, 2019

Visualize one donor or a type of donor and imagine how they will respond to your communication. I think some of the most important things to know about your donors are why they give to your organization, what aspects of your work are important to them, and how they like to communicate (by mail, email, social media, or a combination of those).

Homelessness 173

Homelessness Communication Fundraising Fundraising 173

Nonprofit Marketing Guide

APRIL 27, 2012

How do we as a nonprofit sector decide which nonprofits are doing a good job and which aren’t, and how do we communicate that to current and potential supporters? After all, if an organization could prove to you that they could eradicate homelessness, would you care as much about what they spent on salaries and staplers?

Culture 191

Culture Philanthropy Nonprofit Finance Finance 191

Nonprofit Marketing Guide

FEBRUARY 8, 2011

For example, if one of your keywords is “homeless shelter” then “homeless shelter for families” and “homeless shelter New York City” would be examples of long-tail keywords. Long-tail, Long-tail keywords. Typically phrases with three or more words that are much more specific versions of your keywords. Microsites.

Marketing 200

Marketing Marketing Homelessness Collaborations 200

Nonprofit Marketing Guide

JUNE 15, 2023

It’s one of the seven writing styles that all nonprofit communicators should master. Mark Horvath also shares some great advice from his experiences telling the stories of people experiencing homelessness. Storytelling should be a priority at your nonprofit. What Makes a Good Nonprofit Story? The best stories feel alive.

Homelessness 212

Homelessness Nonprofits Communication Marketing 212

Nonprofit Marketing Guide

FEBRUARY 15, 2024

Let’s take a look at some examples of Social SEO in action: Optimizing Profiles for SEO Example: A homeless shelter nonprofit enhancing its Facebook profile by including keywords such as “homeless support services” and “emergency shelter” in its bio section.

Homelessness 208

Homelessness Environmental Health Associations 208

Selfish Giving

NOVEMBER 8, 2010

You donate a buck at the register to feed homeless families (or was it homeless dogs?). One of my favorite social media experts, Jason Falls, explains : Social media [and cause marketing] are communications channels, not power structures. The ties surrounding cause marketing are equally weak.

Homelessness 154

Homelessness Production Marketing Marketing 154

Nonprofit Marketing Guide

JANUARY 9, 2019

Using photos or graphics in your communications is an important strategy. Writing concisely has always been an important skill for nonprofit communicators, but email and social media have made it a necessity. OR Help the homeless find a bed tonight. To get your message across, you have to say it well and say it fast.

Homelessness 183

Homelessness Communication Nonprofits 183

Nonprofit Marketing Guide

AUGUST 7, 2009

As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to leave out based on my own set of assumptions about the world that nonprofit communicators are working in. Neither is communications or public relations. Reality 1: Marketing is not a dirty word.

Marketing 218

Marketing Marketing Public and Social Policy Public and Nonprofit Management 218

Nonprofit Marketing Guide

SEPTEMBER 13, 2012

Lilly and 15,000 young people in our area are hungry, homeless and may never “be O.K.”. Want to help? Email JanB@bunch.com ”. Last week, she ate dinner twice. This week, she’ll have dinner every night because her family moved into the Tucker Street shelter.

Homelessness 216

Homelessness Children Food Universities 216

Nonprofit Marketing Guide

DECEMBER 5, 2017

Repurposing content we use in other communication (stats, quotes, photos). Angela fights homelessness and poverty by day through powerful storytelling and strategic fundraising. The post Creating a Thank-You Video in a Day – How This Nonprofit Did It appeared first on Kivi's Nonprofit Communications Blog.

Homelessness 186

Homelessness Poverty Technology Children 186

Nonprofit Marketing Guide

OCTOBER 27, 2020

You also have: November 2: Dio De los Muertos ends November 19: Great American Smokeout November 15-24: National Hunger and Homelessness Awareness Week November 16: International Day of Tolerance November 17: World Prematurity Day November 20: World Children’s Day November 25: International Day for the Elimination of Violence Against Women.

Homelessness 269

Homelessness Law Children Philanthropy 269

Nonprofit Marketing Guide

MAY 21, 2012

In deciding, consciously or not, to skip the cultivation phase, you lose incredible opportunities to connect with people who can facilitate the funding you need to educate young children, house the homeless, or preserve the environment. The sad reality is that though things are slowly improving, most grant proposals will not be funded.

Homelessness 226

Homelessness Foundations Community Development Children 226

Nonprofit Marketing Guide

MAY 19, 2011

Then, during the creative process, we communicate how the logo should make a person “feel” using a combination of the following graphic elements: 1. If you offer services for the homeless, for example, you wouldn’t want your logo to look like one for a contemporary art museum. How is that done, and how do you know if it’s done well?

Homelessness 191

Homelessness Psychology Health Communication 191

Ann Green

JUNE 11, 2024

I believe one of the most important aspects of communication (written and verbal) is to make sure your audience understands you. In nonprofit communication, organizations will overcomplicate things or use jargon and other language donors don’t understand. That means at staff meetings and in interoffice written communication.

Healthcare 169

Healthcare Food Homelessness Medical 169

Ann Green

MARCH 25, 2020

Your nonprofit organization needs to continue communicating regularly with your donors. An organization that provides support for homeless families had to close their centers. Most likely you’ll use more than one channel to communicate. Email may be the primary way you’re communicating right now and there’s a reason for that.

Homelessness 160

Homelessness Food Communication Fundraising 160

Get Fully Funded

FEBRUARY 27, 2025

I paid close attention to their experience as a donor, and I stayed in close communication with them. In doing so, you keep your donors interested through frequent communication. How many homeless people will get a meal because your donor chips in $50? Keep their interest and attention through consistent communications.

Nonprofits 98

Nonprofits Public and Nonprofit Management Foundations Homelessness 98