Bloomerang

JANUARY 2, 2025

Donor retention isnt just a numberits the pulse of a nonprofits long-term impact. Yet every year, fundraisers face the same uphill challenge: keeping donors engaged, committed, and connected to their mission. Whats driving this retention gap? The post What Donors Want, What Fundraisers Need appeared first on Bloomerang.

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Retention Fundraising Fundraising Technology 118

Ann Green

JUNE 18, 2020

Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different , it should never cease entirely. This means one of your organization’s main priorities right now should be maintaining and improving your donor retention rate. Make donor retention a priority. .

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Retention Nonprofit Administration and Development Activism Communication 207

Nonprofit Marketing Guide

MARCH 12, 2021

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? This week we have donor retention emails, how to write like Hemingway, a guide to Google Grants, and more. If you are losing donors, Classy has 13 Donor Retention Email Templates for download.

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Communication Retention Nonprofits Marketing 277

Ann Green

JANUARY 27, 2025

Monthly giving is one of the few types of fundraising that does well. Whether youre a big or a smaller organization or your fundraising went well last year or it didnt, monthly giving makes so much sense (or cents). It raises your retention rate, too The retention rate for monthly donors is around 90%.

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Retention Food Fundraising Fundraising 173

NonProfit Hub

FEBRUARY 27, 2025

5 Effective Donor Retention Strategies for Small Nonprofits Its tempting for small nonprofits to focus heavily on donor acquisition. Therefore, your nonprofit must first master the art of effective donor retention. With these benefits in mind, weve compiled a list of strategies to help your nonprofit increase donor retention.

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Retention Nonprofits Volunteerism Volunteerism 52

Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Funraise put together a Summer Fundraising Calendar. Find out Why Taking an Omnichannel Approach to Donor Retention is Imperative in the New Era of Fundraising. Happy Friday, Friends! NPCOMMLIFE.

Communication 270

Communication Production Nonprofits Retention 270

Ann Green

MARCH 14, 2023

Donor retention continues to be a problem for nonprofit organizations. Acquiring new donors is more expensive than keeping the ones you already have, so it’s important for you to keep track of your retention rate. Maybe you’re losing donors because you’re either not communicating enough or communicating poorly.

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Retention Recruitment Energy Communication 174

NonProfit PRO

AUGUST 25, 2022

Research has shown a subscription model for recurring giving programs can boost retention by nearly 30%. Join us to learn how to increase donor retention in your monthly giving program.

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Retention Communication Fundraising Fundraising 183

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. What if the key to resilience lies not just in raising funds but in building a stronger community of stakeholders? A heartfelt story can transform a casual follower into a dedicated supporter.

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Fundraising Fundraising Homelessness Retention 102

Nonprofit Tech for Good

MARCH 24, 2025

Donor retention can feel like a never-ending cycle. Measuring the effectiveness of your efforts against broader nonprofit sector benchmarks can further refine your donor retention strategy , helping ensure your approach remains effective and informed. Ready to transform your approach to donor retention? Just by asking.

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Retention Nonprofits Values Management 58

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

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Retention Psychology Public and Nonprofit Management Nonprofit Leadership 187

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Communication 209

Communication Retention Nonprofits Advertising 209

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

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Communication Nonprofit Administration and Development Nonprofits Retention 214

The Charity CFO

DECEMBER 30, 2024

In a recent episode of A Modern Nonprofit Podcast, host Tosha Anderson sat down with Greg Miller, President and CEO of Penn-Mar Human Services, to discuss the critical issues of recruitment, retention, and strategic partnerships in the nonprofit sector. He stated, “When we get retention correct, recruitment becomes less of an issue.”

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Recruitment Retention Nonprofit governance and management Non-Profit Management 52

Bloomerang

FEBRUARY 12, 2025

The problem: Starting with the goal, not the reality Too often, fundraising plans begin with an arbitrary revenue target and then attempt to fill in the gaps with activities and campaigns that (hopefully) generate that amount. Knowing your donor retention rate is crucial. Are you not communicating enough? No additional staff.

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Fundraising Fundraising Retention Activism 95

Bloomerang

NOVEMBER 21, 2024

End of year is the most lucrative, high-stakes fundraising there is. A solid year-end fundraising plan can help! I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Just follow my timeline below to create your year-end fundraising plan!

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Fundraising Fundraising Recruitment Retention 110

Bloomerang

MARCH 14, 2025

Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.

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Finance Fundraising Fundraising Collaborations 77

Ann Green

FEBRUARY 25, 2025

Its important for you to remember these four words – Ask, Thank, Report, Repeat If your nonprofit follows this fundraising formula, you should be more successful. Going a step further, fundraising expert Penelope Burk recommends seven touches before asking for another gift. A communications calendar can help you with this.

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Retention Food Fundraising Fundraising 147

Ann Green

NOVEMBER 18, 2024

In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email, text, and social media. Before and after Giving Tuesday, use this opportunity to stand out by keeping your fundraising campaign focused on gratitude and relationship building.

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Governance Associations Fundraising Fundraising 305

Bloomerang

JANUARY 30, 2025

More recently, the pandemic disrupted traditional fundraising models and reinforced a critical truth: nonprofits with diversified revenue streams were better positioned to adapt and sustain their missions. Nows the time to lean into fundraising and partnershipsnot to wait and see. Simplify sign-ups using one-click upgrade options.

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Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Retention 120

Bloomerang

NOVEMBER 19, 2021

What if I told you that how you recruit peer-to-peer fundraisers and donors could be more efficient and result in more donations over time? . By creating donor retention strategies for retaining your past fundraisers and donors. Let’s take a look at how you can retain your peer-to-peer fundraisers! How are they helping?

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Retention Fundraising Fundraising Recruitment 130

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is terrible. Your donors are not the same.

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Retention Communication Nonprofit Organizations Nonprofit Organizations 313

Ann Green

JUNE 30, 2022

The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals. In this continuous time of uncertainty, your fundraising may be down. Yes, we’re seeing Inflation and a possible recession , but that doesn’t mean you should stop fundraising. Donors will give if they can.

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Retention Communication Fundraising Fundraising 289

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans.

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Retention Communication Finance Food 223

Ann Green

FEBRUARY 11, 2020

Is your communication donor-centered? You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Fundraising Appeals. Is your fundraising appeal focused too much on your organization – rambling on about how great you are? Really, is it? Because often it’s not.

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Communication Retention Food Culture 169

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. Have a plan in place.

Retention 213

Retention Nonprofits Communication Finance 213

Ann Green

FEBRUARY 11, 2025

Mobile Giving Campaigns The future of fundraising is mobile, with a growing number of donors using their smartphones to find new nonprofits, complete transactions, and tell their friends about their experiences. Thats what makes mobile giving campaigns so successfulthese fundraisers make contributing convenient for donors.

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Nonprofits Environmental Charitable Contribution Volunteerism 165

Ann Green

NOVEMBER 29, 2022

Year-end fundraising is in full swing. According to the Fundraising Effectiveness Project, the retention rate for first-time donors is a dismal 29%. . According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. Set a timeline.

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Retention Communication Fundraising Fundraising 263

Ann Green

MARCH 3, 2020

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!). In fact, if you ignore them or communicate poorly, they’re unlikely to donate again. Donor retention continues to be poor for first-time donors.

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Retention Communication Fundraising Fundraising 301

Jeff Brooks

FEBRUARY 10, 2025

From the Better Fundraising Blog, here are eight foundations (plus my comments) for success in fundraising: Communicate with your donors regularly. A lot of fundraisers worry about too much communication. Most of us should be worried about too little communication. Thats what fundraising is all about.

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Fundraising Fundraising Energy Retention 62

Ann Green

MARCH 10, 2020

As a nonprofit, communicating with your supporters is crucial to establishing lifelong donor relationships. For one thing, take a look at your current donor communication practices. If you answered no to either question, consider upping your donor communication strategy. Schedule communications. By Gerard Tonti.

Communication 165

Communication Nonprofits Retention Management 165

Ann Green

AUGUST 6, 2024

If you’re doing a year-end fundraising campaign, the time to start planning it is now, hopefully in an air-conditioned space. You can also use this for fundraising campaigns at other times of the year. Be sure your donation page is user-friendly and consistent with your other fundraising materials. Do you have a campaign plan?

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Fundraising Fundraising Food Recruitment 271

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Bonnie Meyer shares 4 Communications Strategy Tips for Donor Retention. Nonprofit Communications Training for You… The Annual All-Access Training Pass. Homecoming. Disney Springs, FL.

Communication 180

Communication Nonprofits Production Retention 180

Ann Green

JANUARY 20, 2025

The concept of relationship fundraising has been around for a while, even though its not always implemented. That includes fundraising appeals. If your giving is declining, you should have more success if you can move away from transactional fundraising and focus on building relationships. Generally, it happens way too often.

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Energy Food Communication Fundraising 173

NonProfit PRO

AUGUST 4, 2021

leads all of the fundraising at MSF, including mid-level gifts, major gifts, planned gifts, corporate gifts and foundation gifts. Currently, Kim Goldsmith-N'Diaye, director of development at Médecins Sans Frontières/Doctors Without Borders in the U.S.,

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Retention Foundations Communication Fundraising 246

Bloomerang

DECEMBER 13, 2022

The tone of every communication was positive and respectful. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Donor Negative ACTIONS.

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Retention Nonprofits Philanthropy Communication 129

Tony Martignetti

SEPTEMBER 10, 2023

Dennis Fois: Donor Retention The challenges are real and widespread: Aging donors; smaller gifts; and abysmal retention rates. Listen to the podcast Get Nonprofit … Continue reading Nonprofit Radio for September 11, 2023: Donor Retention → He’s CEO of Bloomerang. He’s CEO of Bloomerang.

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Retention Nonprofits Communication Fundraising 131