Nonprofit Marketing Guide

MAY 7, 2021

join me for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Funraise put together a Summer Fundraising Calendar. Find out Why Taking an Omnichannel Approach to Donor Retention is Imperative in the New Era of Fundraising. Happy Friday, Friends! NPCOMMLIFE.

Communication 271

Communication Nonprofits Production Retention 271

NonProfit PRO

AUGUST 25, 2022

Research has shown a subscription model for recurring giving programs can boost retention by nearly 30%. Join us to learn how to increase donor retention in your monthly giving program.

Retention 183

Retention Communication Fundraising Fundraising 183

Ann Green

MARCH 14, 2023

Donor retention continues to be a problem for nonprofit organizations. Acquiring new donors is more expensive than keeping the ones you already have, so it’s important for you to keep track of your retention rate. Maybe you’re losing donors because you’re either not communicating enough or communicating poorly.

Retention 172

Retention Recruitment Energy Communication 172

Nonprofit Marketing Guide

DECEMBER 6, 2018

In previous posts, I’ve shared with you the twelve most common nonprofit marketing and communications goals and the twelve most common nonprofit marketing and communications strategies. Today let’s talk about the types of objectives you should have in your communications plan.

Communication 209

Communication Retention Nonprofits Education 209

Nonprofit Marketing Guide

FEBRUARY 16, 2023

As the communications roles and responsibilities grow in nonprofits, both staff and managers will question the function of the communications team within the organization. We began researching nonprofit communications team models in 2017 and have continued investigating how they work and what is most effective since then.

Communication 215

Communication Nonprofit Administration and Development Nonprofits Retention 215

NonProfit Leadership Alliance

JULY 10, 2023

Written by: Michael Ash, Ma, CNP, PCM, PMP Reading Time: 5 minutes In the wake of the COVID-19 pandemic, nonprofit organizations face unprecedented challenges, from transitioning to remote work models to addressing economic hardships, new challenges in fundraising, and community struggles.

Retention 181

Retention Psychology Public and Nonprofit Management Nonprofit Leadership 181

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. The retention rate for first-time donors is terrible. Your donors are not the same.

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Retention Communication Nonprofit Organizations Nonprofit Organizations 309

Ann Green

JUNE 30, 2022

The mid-point of the year is always a good time to see if you’re meeting your fundraising and communications goals. In this continuous time of uncertainty, your fundraising may be down. Yes, we’re seeing Inflation and a possible recession , but that doesn’t mean you should stop fundraising. Donors will give if they can.

Retention 286

Retention Communication Fundraising Fundraising 286

Ann Green

JANUARY 5, 2023

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications/marketing plans.

Retention 220

Retention Communication Finance Food 220

Ann Green

FEBRUARY 11, 2020

Is your communication donor-centered? You see countless examples of generic, organization-centered communication that barely acknowledges the donor. Fundraising Appeals. Is your fundraising appeal focused too much on your organization – rambling on about how great you are? Really, is it? Because often it’s not.

Communication 166

Communication Retention Food Culture 166

Ann Green

JANUARY 10, 2022

I’m sure your nonprofit continues to face challenges, but since the pandemic started many organizations were able to confront these challenges and make changes to the way they ran their programs and implemented their fundraising and communications. You must have fundraising and communications plans. Have a plan in place.

Retention 209

Retention Nonprofits Communication Finance 209

Ann Green

NOVEMBER 29, 2022

Year-end fundraising is in full swing. According to the Fundraising Effectiveness Project, the retention rate for first-time donors is a dismal 29%. . According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. Set a timeline.

Retention 260

Retention Communication Fundraising Fundraising 260

Ann Green

DECEMBER 4, 2024

Year-end fundraising is in full swing. The retention rate for first-time donors is around 20%. Start with a special thank you According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. I hope your campaign is going well so far.

Retention 209

Retention Communication Fundraising Fundraising 209

Ann Green

MARCH 3, 2020

In a recent Grow Repor t , fundraising expert Pamela Grow wrote about a time she had just started a new development job and the donors hadn’t been thanked for over eight months (yikes!). In fact, if you ignore them or communicate poorly, they’re unlikely to donate again. Donor retention continues to be poor for first-time donors.

Retention 298

Retention Communication Fundraising Fundraising 298

Ann Green

AUGUST 6, 2024

If you’re doing a year-end fundraising campaign, the time to start planning it is now, hopefully in an air-conditioned space. You can also use this for fundraising campaigns at other times of the year. Be sure your donation page is user-friendly and consistent with your other fundraising materials. Do you have a campaign plan?

Fundraising 268

Fundraising Fundraising Food Recruitment 268

Nonprofit Marketing Guide

MARCH 25, 2022

Are you ready for the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising? Bonnie Meyer shares 4 Communications Strategy Tips for Donor Retention. Nonprofit Communications Training for You… The Annual All-Access Training Pass. Homecoming. Disney Springs, FL.

Communication 180

Communication Nonprofits Production Retention 180

Ann Green

MARCH 10, 2020

As a nonprofit, communicating with your supporters is crucial to establishing lifelong donor relationships. For one thing, take a look at your current donor communication practices. If you answered no to either question, consider upping your donor communication strategy. Schedule communications. By Gerard Tonti.

Communication 162

Communication Nonprofits Retention Management 162

NonProfit PRO

AUGUST 4, 2021

leads all of the fundraising at MSF, including mid-level gifts, major gifts, planned gifts, corporate gifts and foundation gifts. Currently, Kim Goldsmith-N'Diaye, director of development at Médecins Sans Frontières/Doctors Without Borders in the U.S.,

Retention 246

Retention Foundations Communication Fundraising 246

Bloomerang

JANUARY 2, 2025

Donor retention isnt just a numberits the pulse of a nonprofits long-term impact. Yet every year, fundraisers face the same uphill challenge: keeping donors engaged, committed, and connected to their mission. Whats driving this retention gap? The post What Donors Want, What Fundraisers Need appeared first on Bloomerang.

Retention 110

Retention Fundraising Fundraising Technology 110

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 176

Communication Activism Donor Motivation Values 176

Ann Green

APRIL 14, 2022

As a fundraiser, you need to increase donor engagement , and the only way to do that is by tracking engagement metrics and monitoring your success. This article will show you four metrics for measuring donor engagement and tell you why they’re important for your fundraising team. . Effective donor engagement increases donor retention.

Participation and motivation 270

Participation and motivation Retention Values Activism 270

Tony Martignetti

SEPTEMBER 10, 2023

Dennis Fois: Donor Retention The challenges are real and widespread: Aging donors; smaller gifts; and abysmal retention rates. Listen to the podcast Get Nonprofit … Continue reading Nonprofit Radio for September 11, 2023: Donor Retention → He’s CEO of Bloomerang. He’s CEO of Bloomerang.

Retention 123

Retention Nonprofits Communication Fundraising 123

Affnetz

JUNE 1, 2023

6 Techniques to Boost New Donor Acquisition and Retention By Mike Crum It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Acquiring New Donors: View your communications with prospective donors as conversations. Here are 3 techniques you can use to acquire new donors today.

Retention 130

Retention Values Communication Education 130

Ann Green

MARCH 16, 2022

Don’t stop fundraising. Whatever is going on in the world, please don’t stop fundraising! Fundraising in Times of Crisis: What Helps Ukraine Most Right Now? Fundraising in Times of Crisis: What Helps Ukraine Most Right Now? Fundraising in a time of war: what should you do? Steer Clear of Generic Communication.

Fundraising 182

Fundraising Fundraising Communication Retention 182

Ann Green

JUNE 4, 2019

Some nonprofits do a good job of communicating with their donors, but many do not and that’s a problem. Mediocre or poor donor communication will hinder your success. If you wonder why your retention rates are floundering that may be the reason. Here are a few common donor communication problems and how you can fix them.

Communication 176

Communication Retention Fundraising Fundraising 176

Ann Green

FEBRUARY 9, 2022

One of the many lessons since the pandemic started is generic, organization-centered communication has to go. I know there has been some conflict about donor-centered vs community-centered over the last two years and I think we can have both. You can’t communicate with your donors without focusing on them. Fundraising Appeals.

Communication 150

Communication Homelessness Retention Food 150

Ann Green

JANUARY 13, 2021

Unfortunately, we’re looking at another tough year for fundraising. That doesn’t mean you should stop fundraising. You may think the most important component of fundraising is raising money. That includes fundraising appeals. First, the word transaction should not appear anywhere in your fundraising. Not at all.

Fundraising 185

Fundraising Fundraising Retention Energy 185

Ann Green

DECEMBER 1, 2021

I hope your year-end fundraising campaign is going well. Retention rates for first-time donors average around 20%. According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. It’s so important to communicate with your donors regularly.

Retention 229

Retention Communication Fundraising Fundraising 229

Ann Green

FEBRUARY 11, 2021

With all that’s gone on this year, if you’re still sending generic, organization-centered communication, you’re doing a huge disservice. I know there has been some conflict about donor-centered vs community-centered, and I think we can have both. You can’t communicate with your donors without focusing on them.

Communication 146

Communication Homelessness Retention Food 146

Ann Green

JANUARY 4, 2024

Have a plan in place You must have fundraising and communications/marketing plans. Take a look back at 2023 to see what worked and what didn’t in your fundraising and communications/marketing. Be sure your fundraising plan includes a diverse stream of revenue. Donor retention should be a priority.

Retention 178

Retention Nonprofits Communication Finance 178

Ann Green

JANUARY 16, 2020

Donor relationship development is vital for your nonprofit’s retention rate and revenue consistency. This is because effective donor relationships lead to higher retention rates. . Lack of Prioritization of Retention – The average donor retention rate after the first gift is 19%, while it’s 63% after the second donation. .

Retention 189

Retention Technology Finance Communication 189

Affnetz

JUNE 1, 2023

It’s essential to acquire new donors for your Nonprofit to have a thriving fundraising program. Acquiring New Donors: View your communications with prospective donors as conversations. Don’t get so caught up in communicating the ‘right’ thing, that you end up blowing the opportunity because you weren’t clear, compelling, and authentic.

Retention 130

Retention Values Communication Education 130

Bloomerang

DECEMBER 13, 2022

The tone of every communication was positive and respectful. For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Donor Negative ACTIONS.

Retention 114

Retention Nonprofits Philanthropy Communication 114

Ann Green

AUGUST 2, 2023

Even though it might be sweltering outside, now is a good time to start planning your year-end fundraising campaign, hopefully in an air-conditioned space. You can also use this for fundraising campaigns at other times of the year. Be sure your donation page is user-friendly and consistent with your other fundraising materials.

Fundraising 246

Fundraising Fundraising Food Recruitment 246

Bloomerang

JULY 7, 2022

Best Practices for Donor Acquisition and Retention Through Direct Mail. Sending a personalized, well-written appeal via direct mail can be one of the most impactful ways for schools to fundraise. Grey Matter Research addressed long-standing myths about donor communication in The Donor Mindset Study III. Refer to the data.

Retention 114

Retention Production Management Communication 114

Ann Green

AUGUST 13, 2024

Thanking your donors is just as important, if not more important than fundraising. Yet many organizations spend a lot of time putting together a fundraising campaign and then treat thanking their donors as an afterthought. Donor retention continues to be a problem. Just like with fundraising appeals, your envelope matters.

Food 295

Food Communication Retention Fundraising 295

Bloomerang

FEBRUARY 5, 2024

Nonprofits who care about donor retention employ numerous strategies to keep their donors coming back year after year. Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. Savvy fundraisers have always kept donor retention top of mind.

Retention 100

Retention Values Fundraising Fundraising 100