Communication Fundraising Participation and motivation 
Nonprofit Marketing Guide
NOVEMBER 2, 2012
Yesterday we opened the annual Nonprofit Communications Trends Survey for 2013 and we already have about 200 responses. Participate in our survey (more than 1,200 nonprofits did last year) and you can request a free copy of the 2013 Nonprofit Communications Trends Report, to be released in January. Take the survey now.
Ann Green
APRIL 14, 2022
As a fundraiser, you need to increase donor engagement , and the only way to do that is by tracking engagement metrics and monitoring your success. This article will show you four metrics for measuring donor engagement and tell you why they’re important for your fundraising team. . Fundraising Participation Rate .
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Nonprofit Marketing Guide
MARCH 9, 2015
When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.
Nonprofit Marketing Guide
OCTOBER 25, 2011
In today’s guest post, James Vineburgh explains how the typical donor persona for higher education is changing to younger donors, more women donors, more tech-savvy donors, and less trusting donors — and what that means for fundraisers. The questions guiding the study were: What motivates people to give? What do you think?
Nonprofit Marketing Guide
OCTOBER 24, 2012
As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.
NonProfit Leadership Alliance
MAY 23, 2023
Hosting a fundraiser can be a rewarding experience that not only raises vital funds for animal-related causes but also brings animal lovers together in support of a common goal. Following these steps will help you host a memorable fundraiser that inspires stronger relationships with supporters and makes a difference for animals in need.
Nonprofit Marketing Guide
MAY 23, 2012
Answer: Your fundraising event donors. According to Event 360’s research, the average event participant secures at least three to four donors — the friends and family who sponsor their walk in the 5K or who come along with them to the party. Engage: Event donors require more nuanced communications, but you still must engage them.
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