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Nonprofit Marketing and Communications: Best Practices, Templates, Ideas, and Advice

Nonprofit Marketing Guide

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. This is your nonprofit marketing professional development home online— that’s it.

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Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Nonprofit Marketing Guide

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. The 12 most common nonprofit marketing goals. Sure, sometimes.

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Nonprofit Communications or Marketing Teams: Everything You Need to Know

Nonprofit Marketing Guide

Whether you are a team of one or several, you probably have questions about how other nonprofit communications or marketing teams are set up and how they function. We’ve also learned a great deal by coaching and mentoring hundreds of nonprofit communicators over the last decade. Communications Team Size.

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A Basic Nonprofit Marketing Strategy, Outlined

Nonprofit Marketing Guide

Are you looking for a basic template or pattern to follow when creating a nonprofit marketing strategy? Let’s tackle this using cards from the Nonprofit Communications Strategic Planning Card Deck. The post A Basic Nonprofit Marketing Strategy, Outlined appeared first on Nonprofit Marketing Guide (NPMG).

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New Marketing Essentials Course — And How Marketing is More Than Fundraising!

Nonprofit Marketing Guide

I recently worked with Nonprofit Ready to create their new Marketing Essentials Certificate. This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).

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Draft and Manage Your Nonprofit Communications Budget

Nonprofit Marketing Guide

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. Fundraising and CEO-led teams are most likely to have to find money or to say they have no access to funds. But they should!

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The Art of Communications Collaborations

Nonprofit Marketing Guide

Like Herding Cats I can recall a few times in my nonprofit journey when coordinating a new marketing campaign across departments felt more like herding cats than orchestrating a symphony. Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page.