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Fundraising Isn’t the Only Thing Nonprofit Communicators Do

Nonprofit Marketing Guide

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. There’s this little thing called the mission. Sure, sometimes.

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Improve Your Fundraising and Communications by Segmenting Your Donors

Ann Green

I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. One of the reasons is poor communication. From now on they should get specialized appeals and other communications targeted to monthly donors. Some are monthly donors.

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Draft and Manage Your Nonprofit Communications Budget

Nonprofit Marketing Guide

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. Fundraising and CEO-led teams are most likely to have to find money or to say they have no access to funds. But they should!

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#GivingTuesday Communication Templates

NonProfit PRO

Need easy to use templates for your #GivingTuesday fundraising? Use this #GivingTuesday messaging guide to copy and paste easy, pre-made templates that you can edit and schedule now to #GivingTuesday. From emails to social media posts and text messages, our experts have done the work for you!

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The Art of Communications Collaborations

Nonprofit Marketing Guide

Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether. Establish Effective Systems and Processes.

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How to Improve Your Communication for Better Donor Engagement

Ann Green

If it’s not, it’s time to move away from generic and impersonal communication. Here are a few suggestions to help you improve your donor communication. Segment your donors Your donors aren’t the same, so they shouldn’t all get the same letter or other types of communication. Your donors deserve better.

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How You Can Simplify Your Donor Communication

Ann Green

Fundraising numbers are down. Even so, you need to continue to raise money and communicate fairly regularly with your donors, while not taking on too much. Here are a few ways to simplify your donor communication without making it too difficult for you. And as I mention below, you can keep it simple with shorter communication.