Bloomerang

DECEMBER 12, 2024

Yet, as a lifelong advancement professional for three institutions of higher education, and now as a fundraising consultant/trainer, I have serious questions about the potential of artificial intelligence, or the ubiquitous AI, in the profoundly unique discipline of resource development. Nothing is as personal as fundraising.

Fundraising 109

Fundraising Fundraising Values Philanthropy 109

Bloomerang

JANUARY 13, 2025

From my experience, here are recommendations on ten fundraising resolutions based on proven principles, strategies, and best practices. And be honest about the bandwidth you bring to meeting the challenge the fundraising capacity of board, staff and infrastructure. What are your 2025 fundraising resolutions?

Fundraising 110

Fundraising Fundraising Public and Nonprofit Management Collaborations 110

Ann Green

MARCH 21, 2024

If it’s not, it’s time to move away from generic and impersonal communication. Here are a few suggestions to help you improve your donor communication. Segment your donors Your donors aren’t the same, so they shouldn’t all get the same letter or other types of communication. Your donors deserve better.

Communication 297

Communication Food Medical Health 297

Nonprofit Tech for Good

NOVEMBER 28, 2024

Nonprofit marketers and fundraisers spend all year focused on inspiring others to give and the holiday season is a good time to show your appreciation. 1) A Prayer for Grant Funding Candle [$36] Sold by Cognitive Surplus : Perfect for fundraisers and grant writers who have spent hours writing and re-writing grant proposals.

Marketing 118

Marketing Marketing Fundraising Fundraising 118

Nonprofit Marketing Guide

APRIL 3, 2024

For those coming into the nonprofit world from corporate communications, perhaps the most perplexing realization is that most nonprofit communications teams don’t draft and manage their own budgets. Fundraising and CEO-led teams are most likely to have to find money or to say they have no access to funds. But they should!

Management 227

Management Communication Nonprofits Marketing 227

Bloomerang

JANUARY 2, 2025

Yet every year, fundraisers face the same uphill challenge: keeping donors engaged, committed, and connected to their mission. To get answers, we surveyed 1,000+ donors and over 380 fundraisers to uncover what truly drives donor loyaltyand whats getting in the way. Whats driving this retention gap?

Fundraising 119

Fundraising Fundraising Retention Technology 119

Nonprofit Marketing Guide

APRIL 10, 2024

Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page. Marketing is crafting and promoting one message, while program teams are out in the field with another, and fundraising is on a different page altogether. Establish Effective Systems and Processes.

Collaborations 231

Collaborations Communication Public and Nonprofit Management Marketing 231

Nonprofit Tech for Good

FEBRUARY 23, 2025

Successful nonprofit fundraisers have always understood the power of personalization in effective communications. This detailed view enables fundraisers to understand donor preferences and tailor their outreach accordingly. Ready to take your fundraising to the next level? Salesforce is the great equalizer. Get started !

Fundraising 118

Fundraising Fundraising Public and Nonprofit Management Non-Profits 118

Ann Green

MARCH 24, 2025

If its not, its time to move away from generic and impersonal communication. Here are a few suggestions to help you improve your donor communication to make it more engaging. Segment your donors Your donors arent the same, so they shouldnt all get the same letter or other types of communication. Your donors deserve better.

Food 181

Food Medical Communication Health 181

NonProfit PRO

APRIL 6, 2023

Creating individualized 12-month communication plans for all 150 donors on your major gifts caseload to a fundraiser may initially sound like a lot of touchpoints to create. But the truth is you can create the vast majority of your planning for each donor in less time than you think.

Communication 275

Communication Fundraising Fundraising Management 275

Bloomerang

NOVEMBER 21, 2024

End of year is the most lucrative, high-stakes fundraising there is. A solid year-end fundraising plan can help! I’m here with an end-of-year timeline and fundraising communications calendar to make end-of-year fundraising as easy as pie. Just follow my timeline below to create your year-end fundraising plan!

Fundraising 111

Fundraising Fundraising Recruitment Retention 111

Ann Green

DECEMBER 4, 2024

Year-end fundraising is in full swing. Start with a special thank you According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. Another question to ask is whether your donors prefer print or electronic communication. Set a timeline.

Retention 211

Retention Communication Fundraising Fundraising 211

Bloomerang

NOVEMBER 22, 2024

End-of-year fundraising is like our version of the Superbowl. With many nonprofits raising as much as 50% of their budget in December alone, there’s a lot at stake — and a lot of end-of-year fundraising problems to overcome. Turning donors into lifelong champions Year-end fundraising is about more than just meeting a goal.

Fundraising 119

Fundraising Fundraising Food Communication 119

Ann Green

NOVEMBER 18, 2024

In theory, that sounds nice, but in reality, it’s a day when nonprofit organizations unleash an onslaught of transactional fundraising appeals by email, text, and social media. Before and after Giving Tuesday, use this opportunity to stand out by keeping your fundraising campaign focused on gratitude and relationship building.

Governance 305

Governance Associations Fundraising Fundraising 305

NonProfit PRO

DECEMBER 16, 2022

For your fundraising efforts to continue to be effective, your communications must reach the right people and stand out. The good news is that there is technology out there that can support your fundraising efforts in today’s challenging fundraising environment.

Technology 279

Technology Fundraising Fundraising Communication 279

Candid

JANUARY 23, 2025

Nonprofits thrive or fail based largely on the success of their fundraising efforts, but fundraising alone cannot ensure sustainability. What if the key to resilience lies not just in raising funds but in building a stronger community of stakeholders? A heartfelt story can transform a casual follower into a dedicated supporter.

Fundraising 102

Fundraising Fundraising Homelessness Retention 102

Ann Green

OCTOBER 19, 2023

Year-end fundraising season is starting to get underway. However, if you just send one fundraising letter and wait for the donations to come in, prepare to be disappointed. Your fundraising campaign will be more successful if you use a combination of mail, email, social media, and phone calls. Once is not enough. Good luck!

Fundraising 298

Fundraising Fundraising Food Communication 298

NonProfit PRO

JANUARY 17, 2025

With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success. With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building?

Communication 246

Communication Marketing Marketing Fundraising 246

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Step One: Join Our Nonprofit Marketing Guide Community and Find Your People! It’s free!

Communication 238

Communication Marketing Marketing Nonprofits 238

NonProfit PRO

SEPTEMBER 1, 2022

You’re thinking about things like when you’ll get started, how many communications you’ll send and through what channels and what will be the focus of your messages. But here’s one thing you might have overlooked: How will you use technology to improve your year-end fundraising? As you gear up for year-end appeals.

Fundraising 278

Fundraising Fundraising Technology Communication 278

NonProfit PRO

SEPTEMBER 11, 2024

Need easy to use templates for your #GivingTuesday fundraising? Use this #GivingTuesday messaging guide to copy and paste easy, pre-made templates that you can edit and schedule now to #GivingTuesday. From emails to social media posts and text messages, our experts have done the work for you!

Communication 208

Communication Fundraising Fundraising 208

Ann Green

MARCH 17, 2025

Maybe youre losing donors because youre either not communicating enough or communicating poorly. Pay attention to your donor relationships One of the most important components of fundraising is building relationships with your donors. Put together a communications calendar to help you with this. And not just with appeals.

Retention 169

Retention Communication Recruitment Energy 169

NonProfit Leadership Alliance

MARCH 22, 2023

In fact, studies have shown that 57% of people who watch fundraising videos go on to make a donation. Whether you’re filming a video to raise awareness for your year-end campaign or livestreaming your next virtual fundraising event , these four video storytelling tips will help your nonprofit achieve fundraising success.

Fundraising 271

Fundraising Fundraising Nonprofits Universities 271

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

Communication 219

Communication Values Marketing Marketing 219

Bloomerang

MARCH 28, 2025

In reality, though, strategic planning can become one of the most powerful tools in an organizations fundraising toolbox. When done well, a successful strategic planning process can clarify, energize, and streamline your fundraising strategyand make fundraising itself easier and more efficient.

Fundraising 79

Fundraising Fundraising Leadership Management 79

NonProfit PRO

NOVEMBER 13, 2023

Hustle launched its new Dialer product, designed to assist organizers and fundraisers in mobilizing supporters. The Dialer is a modern calling application that saves time by removing unnecessary manual steps with a smooth and easy-to-use interface.

Communication 243

Communication Production Fundraising Fundraising 243

Ann Green

JANUARY 20, 2025

The concept of relationship fundraising has been around for a while, even though its not always implemented. That includes fundraising appeals. If your giving is declining, you should have more success if you can move away from transactional fundraising and focus on building relationships. Generally, it happens way too often.

Energy 173

Energy Food Communication Fundraising 173

Bloomerang

MARCH 14, 2025

Introduction If you’re reading this blog post, you’re probably involved in fundraising in some capacity. What if your entire organizationnot just the development departmentfelt a sense of ownership and responsibility for fundraising success? Because when fundraising becomes a team effort, the results speak for themselves.

Finance 77

Finance Fundraising Fundraising Collaborations 77

NonProfit PRO

AUGUST 14, 2024

Just when it feels like you’re making headway with a donor, they pull back. Here's how being persistent in these situations pays off.

Communication 264

Communication Management Fundraising Fundraising 264

Ann Green

OCTOBER 17, 2022

Year-end fundraising season is starting to gear up. However, if you just send one fundraising letter and wait for the donations to come in, you’ll be disappointed. Your fundraising campaign will be more successful if you use a combination of mail, email, social media, and phone calls. BEFORE YOU START. Week of October 31.

Fundraising 270

Fundraising Fundraising Food Communication 270

Ann Green

JULY 16, 2024

You should communicate with your donors at least once a month and that includes the summer months. Don’t make the mistake of taking a vacation from your donor communication. Continuing to stay in touch with your donors will help you when you launch your fall fundraising campaign. Keep communicating with your donors.

Communication 173

Communication Finance Governance Nonprofit Organizations 173

Ann Green

JULY 23, 2024

If you answered yes, it may be because your communication is well, just meh. The remedy I like to recommend is the 5 C’s of good nonprofit communication. Keep these in mind when you’re writing a fundraising appeal, thank you letter, update, or any type of donor communication. Is it Clear? What is your intention?

Communication 177

Communication Food Nonprofits Fundraising 177

Nonprofit Marketing Guide

OCTOBER 1, 2024

Can you fundraise during or after a disaster that doesn’t affect you? I believe you can and should still communicate and fundraise on behalf of your organization with humility and a spirit of cooperation. The post Can You Fundraise During a Disaster that Doesn’t Affect You?

Fundraising 231

Fundraising Fundraising Health Activism 231

Ann Green

AUGUST 6, 2024

If you’re doing a year-end fundraising campaign, the time to start planning it is now, hopefully in an air-conditioned space. You can also use this for fundraising campaigns at other times of the year. Be sure your donation page is user-friendly and consistent with your other fundraising materials. Do you have a campaign plan?

Fundraising 271

Fundraising Fundraising Food Recruitment 271

Ann Green

MARCH 31, 2025

Youll also make some much-needed improvements to your infrastructure and donor communication. I mentioned this in a recent post , emphasizing that your donor communication needs to be clear, conversational, and specific. Thank you messages are one of the most important components of donor communication. Make yours sparkle.

Energy 152

Energy Nonprofits Communication Nonprofit Organizations 152

Bloomerang

FEBRUARY 12, 2025

The problem: Starting with the goal, not the reality Too often, fundraising plans begin with an arbitrary revenue target and then attempt to fill in the gaps with activities and campaigns that (hopefully) generate that amount. Are you not communicating enough? Best practices for a usable fundraising strategy 1.

Fundraising 94

Fundraising Fundraising Retention Activism 94

Amy Eisenstein

MAY 9, 2024

With regards to staff assistance — what does the relationship between the DD and the marketing and communications coordinator look like? Having the specific positions described along with their roles is helpful. What are best practices for a good working relationship?

Fundraising 246

Fundraising Fundraising Communication Marketing 246