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Effective and Ethical Creative [New Guide]

Nonprofit Marketing Guide

It’s really all about creating communications that are effective AND consistent with your values and ethics. that you would create content that’s inconsistent with your values? All nonprofit communicators have more work to do here — it’s not something you can check off your list, ever.

Ethics 196
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Why Saying No at Work is Hard for Nonprofit Communicators

Nonprofit Marketing Guide

If you have difficulty saying No to your supervisor or colleagues as a nonprofit communicator, you are not alone. Three-quarters (74% of survey participants for the 2023 Nonprofit Communications Trends Report ) said it was difficult or very difficult to say No to their supervisors when they make a work request. FTE or less.

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Concerns About AI from Nonprofit Communications and Marketing Professionals

Nonprofit Marketing Guide

For example, AI-generated content has included Misinformation or inaccuracies Harmful bias Unvetted or unclear sources Illegal use of proprietary, copyrighted, and private information In our 2024 Nonprofit Communications Trends Report , despite these problems, we found that most nonprofits use AI. Creating complacency among staff (e.g.,

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Tips for using AI technology to do good—safely and ethically 

Candid

As generative AI tools like ChatGPT become increasingly widely available, the need to ensure they’re used safely and ethically also becomes ever more urgent. These articles explore the ethical considerations AI technology raises for the sector and ways to address them. Here are some articles to help you get started.

Ethics 52
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5 Revenue Streams to Strengthen Nonprofit Sustainability

Ann Green

Use real-world impact to demonstrate the value of monthly donations. Automating communications to retain recurring donors. To get started, identify companies with values that align with your mission and pitch mutually beneficial opportunities for them to support your cause. Emphasizing the impact of small, regular contributions.

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4 Tips for Uncovering Your Donors’ Giving Motivations

Ann Green

Use ethical and organized data collection methods. However, you’ll need to consider the ethics of collecting this information. The three main ethics to keep in mind are consent, confidentiality, and communication. Personalize communications. Let’s look at an example.

Ethics 286
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Building Community-Centered AI Collaborations

Stanford Social Innovation Review

By Michelle Flores Vryn & Meena Das AI can only boost the under-resourced nonprofit world if we design it to serve the communities we care about. But as nonprofits consider how to incorporate AI into their work, many look to expertise from tech sector, expecting tools and implementation advice as well as ethical guidance.