Nonprofit Marketing Guide

JUNE 12, 2012

As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” ” What a mouthful. So what do we call this particular approach? All ideas welcome!

Marketing 172

Marketing Marketing Participation and motivation Education 172

Ann Green

DECEMBER 5, 2023

Generate blog content: Consistent blog content can keep community members tapped into your organization and eager to sign up for your upcoming events. Write content regularly, such as posting every other week to communicate important updates about your organization. or “Register Tonight for the Event Of the Season!”

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Marketing Guide

DECEMBER 24, 2012

Now, with the variety of ways to communicate both offline and online, the sheer volume of content that nonprofits are expected to create can feel very overwhelming. You are a master chef responsible for feeding your participants and supporters. But fabulous meals don’t just miraculously appear. There’s a lot going on behind the scenes.

Marketing 191

Marketing Marketing Participation and motivation Nonprofits 191

Nonprofit Marketing Guide

SEPTEMBER 15, 2011

When I suggested to a Girl Scout troop that they might want to mention other leadership and community service activities targeting school-age girls in their city on their own Facebook page, there was an uncomfortable silence on the phone, followed by throat clearing and a quick change of subject. Pre-order now and you can save 33%.

Participation and motivation 226

Participation and motivation Universities Leadership Education 226

Nonprofit Marketing Guide

JANUARY 31, 2011

One of the participants who worked for a conservation organization talked about a donor who worked with the nonprofit to permanently protect his land from development, rather than leaving the land to his children without restrictions. That was the provocative question I posed to the participants in the Wilmington workshop. Should they?

Participation and motivation 174

Participation and motivation Children Environmental Values 174

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Set up a giving referral program.

Participation and motivation 177

Participation and motivation Education Education Activism 177

Affnetz

APRIL 30, 2024

Moreover, loyal donors are more likely to increase their giving and advocacy, which grows the impact within the community. Improving donor retention can significantly impact giving rates for educational institutions. Personalization is key to fostering donor loyalty.

Retention 264

Retention Public and Nonprofit Management Participation and motivation Management 264

Nonprofit Marketing Guide

OCTOBER 2, 2019

In that survey, most participants said email was the best way to get their communications out with 77% saying email was the most effective channel to drive marketing content to prospects. Email allows you to personalize communications in a way that social media can’t, and it is quicker and less expensive than print.

Participation and motivation 211

Participation and motivation Communication Education Education 211

Nonprofit Marketing Guide

JANUARY 23, 2019

The 2019 Nonprofit Communications Trends Report found that the most successful nonprofit communicators were putting significantly more emphasis on content marketing than less effective organizations. People opt-in to get the valuable content and then you can communicate with them about others things too. To raise awareness.

Marketing 200

Marketing Marketing Public and Nonprofit Management Participation and motivation 200

NonProfit Leadership Alliance

APRIL 28, 2024

To help you grow into a modern leader, we’ll explore these common nonprofit management skills you can (and should) develop at your own organization: Marketing Fundraising Public Speaking Interpersonal Communications Relationship-Building Strategic Planning Delegation Budget Allocation Problem-Solving Before training your team, invest in yourself.

Nonprofit Management 238

Nonprofit Management Management Public and Nonprofit Management Public and Social Policy 238

iMarketSmart

MARCH 5, 2025

Curiosity about the Questions Other types of people are motivated by curiosity. Curiosity is a powerful motive. For some people, this motivates a lot of their actions and how they spend their money and use their time. Want to be Heard Yet another group of supporters is motivated to fill out surveys because they want to be heard.

Participation and motivation 52

Participation and motivation Education Education Values 52

Anedot

FEBRUARY 28, 2025

A trusted community resource, our quality programs are grounded in stability, expertise, and commitment to effectively address the changing needs of our community.

Food 52

Food Participation and motivation Non-Profits Nonprofit Administration and Development 52

Nonprofit Marketing Guide

SEPTEMBER 6, 2011

The Nonprofit Content Marketing Cookbook: Your Guide to Creating and Curating Content that Educates, Motivates and Inspires will be released later this month. I’ve heard from so many of you who are excited about all of the different ways that you can directly reach your participants and supporters now, both offline and online.

Marketing 152

Marketing Marketing Participation and motivation Nonprofits 152

Nonprofit Marketing Guide

SEPTEMBER 16, 2010

We’ve drawn these case studies from our own experiences working with organizations that hold the full range of organizational marketing goals from influencing policy on a particular issue to retaining volunteers and motivating program participation. Includes archive of the last three months too! Get the Details and Order Here.

Marketing 156

Marketing Marketing Participation and motivation Education 156

Nonprofit Marketing Guide

NOVEMBER 21, 2011

Guest Post by Beth Ann Spiegel, Fund Development and Communications Associate of The Arc of Atlantic County. Since I began working as the communications associate for The Arc six years ago, my Alice in Wonderland dilemma has been our annual Step Up for The Arc Walk. She also set her goal even higher, and beat that too!

Participation and motivation 190

Participation and motivation Associations Children Communication 190

NonProfit Leadership Alliance

MAY 23, 2023

In addition to raising necessary funds for your cause, you might host a fundraiser to accomplish the following goals: Raise awareness and educate the public about issues related to animal rights. Animal yoga: Host an animal-themed yoga fundraiser in a local park where participants can exercise with animals eligible for adoption.

Fundraising 207

Fundraising Fundraising Participation and motivation Public and Nonprofit Management 207

Candid

SEPTEMBER 11, 2024

Giving days create urgency and a sense of togetherness for donors—and both can motivate action. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit. Conduct a DAF audit Audit your giving forms and fundraising communications.

Participation and motivation 122

Participation and motivation Collaborations Health Education 122

Nonprofit Marketing Guide

MARCH 6, 2017

We are getting ready for our next Nonprofit Marketing Accelerator – Updating Your Community: Integrating E-Newsletters and Social Media. a motivating reason to live? So what are legitimate reasons for a newsletter to continue to live within your organization’s communications plan? But don’t be too vague!

Participation and motivation 135

Participation and motivation Education Education Communication 135

NonProfit Leadership Center

AUGUST 14, 2023

Every participant walks away with renewed promise." Ernest embodies collaboration and community, and I can’t think of a better leader to facilitate and guide us through this powerful event." The event capitalizes on the joy of human connection and channels that electric energy into provocative presentations and conversations.

Nonprofit Leadership 130

Nonprofit Leadership Leadership Participation and motivation Collaborations 130

Nonprofit Marketing Guide

DECEMBER 12, 2008

. - Creating Evangelists: How to Excite and Motivate Your Supporters Online (scheduled for February 17, featuring John Kenyon ). - Building an Online Community of Supporters (still working on scheduling this one). Best Practices in Nonprofit Communications (scheduled for March 5). Marilyn Minor, Community Service Foundation.

Participation and motivation 100

Participation and motivation Food Education Education 100

Top Nonprofits

MARCH 14, 2025

Gen Z is motivated to support causes they believe in , and they want to know that their contributions make a real difference in their communities. While its always important to be transparent with donors, Gen Z especially values authenticity and clarity in nonprofit actions and communications. Communicate financial information.

Participation and motivation 52

Participation and motivation Nonprofits Values Management 52

Nonprofit Marketing Guide

SEPTEMBER 14, 2022

In doing so, my job is to write and design to connect and motivate my audience: be it to volunteer, donate, sign a petition, engage, et cetera. Impact: Communicating impact effectively doesn’t just propose a solution; it also defines the audience’s role in implementing it. . Centering Community In Marketing. Community-based… .

Non-Profits 143

Non-Profits Marketing Marketing Ethics 143

NonProfit Leadership Alliance

OCTOBER 26, 2022

This information, which can include things like someone’s age, employment status, and educational background, can provide insight into the best ways to reach them. Knowing your audience members’ relative age range can help you choose how to communicate with them. Engage with your community. Participate in community events.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Ann Green

SEPTEMBER 29, 2021

Most of your communication with donors has shifted to the digital space, presenting unique challenges for thanking your donors. The COVID-19 pandemic has changed many facets of your nonprofit’s operations, including how you fundraise, host events, and communicate with your supporters. Try these virtual strategies! By Craig Grella.

Public and Nonprofit Management 173

Public and Nonprofit Management Participation and motivation Values Communication 173

Bloomerang

OCTOBER 29, 2021

And we’ll actually send you after this a copy of an ebook that Steven and some of the Qgiv folks worked on that talks pretty in-depth about retaining peer-to-peer participants and donors. I’m the nonprofit education manager over at Qgiv. So I’d like to first dig into how to retain peer-to-peer participants.

Participation and motivation 122

Participation and motivation Fundraising Fundraising Recruitment 122

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Only Paty, Lumi, and one other woman in the group agreed that there was gender inequity, and the other participants were astonished that the three of us aligned against their view.

Nonprofit governance and management 126

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 126

Get Fully Funded

JUNE 14, 2021

Set goals for individuals to keep them motivated and on a winning path. Educate Your Sellers Keep everyone in the know! Identify an array of people with specific skills: email communications, social media, etc. Follow this marketing roadmap for your product fundraiser: Map out your communication and marketing plan early.

Production 94

Production Fundraising Fundraising Participation and motivation 94

Nonprofit Marketing Insights by GlobalOwls

AUGUST 26, 2023

7 Omnichannel Customer Engagement Strategies for Nonprofit Organizations When it comes to nonprofits, engagement is the lifeblood that fuels volunteer participation, donations, and advocacy work. Enhancing your communication: you need to effectively communicate your mission, values, and impact to inspire and motivate your supporters.

Nonprofit Organizations 98

Nonprofit Organizations Nonprofit Organizations Non-Profits Participation and motivation 98

NonProfit Leadership Alliance

MAY 27, 2024

Yet, when you allocate resources effectively, you empower your team members to enhance their skills by participating in nonprofit professional development. This flexibility allows learners to access and progress through courses at their own pace, from any location, ensuring that education fits seamlessly into their busy schedules.

Nonprofit governance and management 130

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Nonprofit Leadership 130

Nonprofit Tech for Good

AUGUST 4, 2023

When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations. Silent Generation donors value personal connections and traditional forms of communication. Gen Xers often prefer to support causes that directly impact their communities.

Participation and motivation 96

Participation and motivation Philanthropy Social Enterprise Social Enterprise 96

Bloomerang

MARCH 29, 2023

The internet allows people to communicate with others from all around the world, spreading awareness of volunteering without having any restrictions due to physical barriers. In addition, many high school and college students participate in service-learning projects, which combine elements of education and volunteerism.

Volunteerism 111

Volunteerism Volunteerism Participation and motivation Disaster Relief 111

Getting Attention

NOVEMBER 8, 2016

Hearing the stats on how deep and broad these divisions are—rural vs. urban, men vs. women, those with post-secondary education vs. those without—wasn’t surprising. I’ve been moved and motivated by StoryCorps’ # WhoWeAre story gathering campaign over the last few months. Makes a clear call to action.

Participation and motivation 71

Participation and motivation Construction Universities Values 71

Get Fully Funded

SEPTEMBER 20, 2021

They make posts leading up to major fundraising events and advocacy initiatives, sharing the news with supporters and encouraging them to sign up and participate. As far as community building goes, some nonprofits have ventured into social media groups— such as creating a Facebook group for volunteers. The best part?

Participation and motivation 59

Participation and motivation Education Education Technology 59

The NonProfit Times

AUGUST 27, 2024

They get to know donors and their families, listen, and understand the nuances and motivations that drive donors’ behaviors. Within seconds, a clever AI helper can analyze giving and participation patterns to help prioritize donor relationships, focusing on those who are most likely to have long-term impact and value to the organization.

Nonprofit Administration and Development 76

Nonprofit Administration and Development Ethics Participation and motivation Technology 76

Nonprofit Tech for Good

NOVEMBER 22, 2017

7) Within the last 12 months, 51% of donors worldwide have participated in a peer-to-peer fundraising campaign. 12) 91% of donors say that positive emotions, such as hope and empathy, are the motivating factors behind their giving. Smart-home assistants such as the Amazon Echo also have promise. Only 9% say anger and sadness.

Public and Social Policy 96

Public and Social Policy Volunteerism Volunteerism Participation and motivation 96

Stanford Social Innovation Review

OCTOBER 3, 2022

90,000 local governments collect and spend billions of dollars every year on public services like roads, education, and parks, while also making decisions that determine where you can build housing, whether you can start a business, and how late the local bar can stay open. We hosted dozens of comments and avoided toxicity.

Nonprofit governance and management 122

Nonprofit governance and management Governance Participation and motivation Values 122

Anedot

AUGUST 29, 2024

Every day, we work to educate, empower and support motivated immigrants to better meet their needs—from feeding their families and advancing their education, to learning English and becoming American citizens. Canal Alliance strives for a trauma-informed approach and inclusive culture.

Insurance 52

Insurance Sociology Cultural Diversity Participation and motivation 52