Remove Communication Remove Education Remove Participation and motivation
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A New Take on Higher Education Fundraising

Nonprofit Marketing Guide

In today’s guest post, James Vineburgh explains how the typical donor persona for higher education is changing to younger donors, more women donors, more tech-savvy donors, and less trusting donors — and what that means for fundraisers. Who doesn’t want more funding for education?! James Vineburgh.

Education 173
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Five Ways to Sabotage Your Call to Action

Nonprofit Marketing Guide

When I probe a little deeper, what people often mean is that their communications don’t seem to be motivating people to do what the nonprofit wants, whether that’s donating money, signing up to volunteer, or registering for an event. Memorable and motivating messaging has to answer both the So What? Being Too Vague.

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Three Drivers for Nonprofit Editorial Calendars

Nonprofit Marketing Guide

These drivers are not actual people, but rather how your nonprofit approaches its mission and, in turn, how that affects your communications. Your communications are primarily about getting people to do things, like participate in or use your programs and services, or attend your events. The Doing Driver. The Thinking Driver.

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How Content Marketing Is Different – The Terminology

Nonprofit Marketing Guide

Here’s how I define content marketing for nonprofits: Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants, supporters, and influencers so that they can help you achieve your mission. Content Crossword by BigStock.

Marketing 194
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Let’s Cook Up Some Great Nonprofit Content

Nonprofit Marketing Guide

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. ” You are a master chef responsible for feeding your participants and supporters.

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“Content Marketing” – Blech! Got a Better Term?

Nonprofit Marketing Guide

As I’ve mentioned, I am writing my second book, and the working title is “Content Marketing for Nonprofits: The So What, Who Cares Guide to Creating Memorable Messaging that Educates, Motivates, and Raises Money.” ” What a mouthful. So what do we call this particular approach? All ideas welcome!

Marketing 172
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3 Tips for Marketing Your Organization on a Limited Budget

Ann Green

Generate blog content: Consistent blog content can keep community members tapped into your organization and eager to sign up for your upcoming events. Write content regularly, such as posting every other week to communicate important updates about your organization. or “Register Tonight for the Event Of the Season!”

Marketing 284