Nonprofit Marketing Guide

OCTOBER 10, 2023

Stephanie Krieg It’s been a minute, but I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Stephanie’s Bio Stephanie Krieg, MSHC, CHES, is an advocate for health promotion and communication. This series lets you describe your workday in your own words.

Communication 216

Communication Health Public and Nonprofit Management Education 216

Nonprofit Marketing Guide

JULY 25, 2023

Or you work for nonprofits doing 30 different things, which complicates your job as a single nonprofit communicator. Hone in on what is most essential from a communications point of view. There is no one set “nonprofit communications director” job description. Don’t bring even more complication to the table.

Communication 202

Communication Nonprofits Leadership Education 202

Anedot

JANUARY 14, 2025

Effectively engage parents in supporting their childs development; distribute parent educational materials; address behavior directly, as appropriate, and seek guidance from Program Manager or ECE Assistant Manager when necessary. Ensure positive and open communication with colleagues. Maintain current CPR and First Aid Certification.

Education 52

Education Education Medical Children 52

Ann Green

DECEMBER 11, 2024

Action-oriented text creates urgency and communicates purpose. For example, detail how a $50 donation supports educational programming or how $100 provides meals for families. Steps to Securing a Matching Gift Educate donors about matching gifts. Avoid vague terms like Click Here. Place buttons with care.

Charitable Contribution 147

Charitable Contribution Education Education Management 147

NonProfit PRO

JUNE 2, 2023

Check out the speakers: President & CEO, Charity Navigator: Outreach and communication strategies. President & CEO, Community Foundation of Broward: Build relationships with funders.

Foundations 246

Foundations Education Education Philanthropy 246

NonProfit PRO

JUNE 15, 2023

Check out the speakers: • President & CEO, Charity Navigator: Outreach and communication strategies. President & CEO, Community Foundation of Broward: Build relationships with funders. President & CEO, Carter: Charity vs.

Foundations 243

Foundations Education Education Philanthropy 243

NonProfit Quarterly

NOVEMBER 15, 2024

Many factors contribute to BIPOC underrepresentation in climate-related STEM fields, including financial constraints, a lack of role models, systemic racism within educational institutions and the workforce, and limited exposure to STEM education. 32 The report notes that there are higher exposures to particulate matter (PM2.5)

Race and Ethnicity 110

Race and Ethnicity Environmental Education Education 110

Nonprofit Marketing Guide

MARCH 3, 2022

Your nonprofit’s communications and marketing workload requires more staff members than you have now. With that rapid growth often comes additional investment in communications teams. For more specifics about how these changes often roll out as teams grow, see Growing Your Communications Team: How Much More Work Can You Do?

Communication 173

Communication Collaborations Production Leadership 173

NonProfit Quarterly

OCTOBER 28, 2024

Image credit: Mercyships.org Disclosure: The author is a journalist and has been serving as a volunteer writer in the Communications Department on board the Global Mercy since January 2024. Floating Doctors similarly offers mobile healthcare, education, and community development to underserved communities worldwide.

Medical 114

Medical Healthcare Nonprofit governance and management Health 114

Bloomerang

FEBRUARY 23, 2024

Educational nonprofits today are navigating a complex environment where integrating donor management and fundraising strategies is essential. This is because forging solid relationships with donors is as crucial as the educational programs you support. The Education Foundation of Lake County’s story begins here.

Education 104

Education Education Fundraising Fundraising 104

NonProfit Quarterly

SEPTEMBER 23, 2024

Black women are three-to-four times more likely than White women to die from pregnancy-related complications, regardless of their education or financial status. Effective health education isn’t just about providing information; it’s about empowering individuals and communities to advocate for their health and make informed decisions.

Health 105

Health Education Education Healthcare 105

NonProfit Leadership Alliance

MARCH 19, 2025

Organize dedicated brainstorming or mind-mapping sessions to give employees a chance to generate and communicate ideas in an open, judgment-free zone. Open several methods of communication. Your employees have varying communication preferences.

Participation and motivation 130

Participation and motivation Health Nonprofit Leadership Volunteerism 130

Bloomerang

DECEMBER 18, 2024

For nonprofit professionals serving rural communities, building strong donor relationships starts with clear communication about local needs and measurable outcomes. These fundamental differences shape how organizations must approach both service delivery and donor education.

Homelessness 105

Homelessness Public and Nonprofit Management Education Education 105

Nonprofit Marketing Guide

AUGUST 31, 2020

Here is the latest submission for our Day in the Life of a Nonprofit Communicator – Quarantine Edition. After studying art history for a number of years, I turned to community journalism and pivoted to work in nonprofit communications and marketing in healthcare, international conservation and higher education.

Communication 188

Communication Healthcare Nonprofits Collaborations 188

Stanford Social Innovation Review

MARCH 14, 2024

Like an earthquake is the sudden culmination of years of building tension, the dramatic shifts in America’s racial and education justice landscape over the last decade emerged from trends long preceding it. Data from the National Center for Education Statistics tells us that as of 2021, public school students in the U.S.

Education 119

Education Education Philanthropy Foundations 119

NonProfit Leadership Alliance

MARCH 26, 2025

In your stores description, communicate where supporters contributions will go. You might communicate how much of each purchase directly supports your organization and the specific impact their contribution will make (e.g., 50% of all sales goes toward new equipment for our team).

Participation and motivation 130

Participation and motivation Fundraising Fundraising Non-Profits 130

Clairification

FEBRUARY 2, 2023

Did you ever wonder if there is a foolproof way to communicate with donors? You may think you’re in (arts, healthcare, human services, environment, social justice, animal rescue, education or whatever) but, fundamentally, your core business is something else. Actually, there is! And it’s not about process. It’s about another ‘P’ word.

Communication 127

Communication Healthcare Education Education 127

NonProfit Leadership Alliance

AUGUST 15, 2023

In an inspiring career journey that exemplifies the power of networking, seizing new opportunities, and embracing the unknown, Nicole Collier White, CNP has recently taken on a new role within the Kansas City Public Schools (KCPS) system as Chief Communications and Community Engagement Officer.

Public and Nonprofit Management 246

Public and Nonprofit Management Homelessness Collaborations Education 246

Nonprofit Marketing Guide

FEBRUARY 18, 2021

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Marketing 228

Marketing Marketing Recruitment Nonprofits 228

Bloomerang

DECEMBER 12, 2024

Yet, as a lifelong advancement professional for three institutions of higher education, and now as a fundraising consultant/trainer, I have serious questions about the potential of artificial intelligence, or the ubiquitous AI, in the profoundly unique discipline of resource development.

Fundraising 108

Fundraising Fundraising Values Philanthropy 108

Nonprofit Marketing Guide

SEPTEMBER 23, 2022

It’s a story about how a small group of dedicated professionals — in this case, rangelands professionals — are becoming communications leaders in their sector and bringing their colleagues along. They synthesized that into a 13-page communications guide for rangelands professionals. They knew they needed help.

Communication 130

Communication Public and Nonprofit Management Nonprofit governance and management Collaborations 130

NonProfit Quarterly

NOVEMBER 12, 2024

For example, using code words in a communication that might be reasonably interpreted as a favorable or critical reference to a specific candidate or party during an election season might constitute prohibited electioneering.

Public and Social Policy 104

Public and Social Policy Law Taxation Activism 104

Nonprofit Marketing Guide

SEPTEMBER 30, 2020

A lot of the conversations I am having with nonprofit communications directors can be lumped under the category of “managing expectations.” ” That includes expectations from your boss and coworkers about what you do — or could do — as the communications lead. Lots of communication, obviously.

Management 225

Management Communication Education Education 225

NonProfit Leadership Alliance

MAY 23, 2024

It’s essential to communicate the value of these investments to stakeholders to shift the narrative and recognize that strategic overhead spending is crucial for achieving long-term mission impact. This transparency not only educates funders but also corrects misallocated “overhead” costs. What is the Overhead Myth?

Public and Social Policy 234

Public and Social Policy Nonprofit Administration and Development Nonprofit governance and management Public and Nonprofit Management 234

Ann Green

DECEMBER 5, 2023

Generate blog content: Consistent blog content can keep community members tapped into your organization and eager to sign up for your upcoming events. Write content regularly, such as posting every other week to communicate important updates about your organization.

Marketing 287

Marketing Marketing Entrepreneurship Participation and motivation 287

Nonprofit Marketing Guide

FEBRUARY 18, 2021

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues. So here’s how I explain it: Nonprofit marketing is using communications to build relationships that help you change the world.

Marketing 198

Marketing Marketing Recruitment Nonprofits 198

Stanford Social Innovation Review

MARCH 24, 2025

The goal was to scale our impact without rebuilding existing infrastructure: Resolution Project had developed a proven fellowship model supporting young social entrepreneurs, while Enactus had built a powerful international network and comprehensive education programs. We knew the path wouldnt be simple, and it hasnt been.

Social Enterprise 101

Social Enterprise Social Enterprise Nonprofits Culture 101

NonProfit Quarterly

NOVEMBER 19, 2024

It’s broad in the sense that it brings racial justice practitioners, artists, movement makers, educators from all over the movement who are working at the intersections of race, class, education, the environment, reproductive health, and rights, et cetera. Facing Race is what we call our “Big Tent” event.

Public and Social Policy 138

Public and Social Policy Culture Nonprofit governance and management Public Policy 138

Anedot

FEBRUARY 27, 2025

Position: Operations & Communications Director (F/T) Reports to: Executive Director, Project Coyote Job Description: The Operations & Communications Director (OCD) is responsible for leading a remote team and overseeing all operations, communications, and development efforts of this dynamic and growing organization.

Communication 40

Communication Public and Social Policy Public and Nonprofit Management Leadership 40

NonProfit Quarterly

JANUARY 20, 2025

Review your communications and communications policies to ensure that they do not create unnecessary risks of copyright or trademark infringement, defamation, fraudulent misrepresentations, or political campaign intervention. See, for example, The Project Grant Rule Hub.

Public and Social Policy 120

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Race and Ethnicity 120

Nonprofit Marketing Guide

NOVEMBER 10, 2020

A creative brief is a quick worksheet that you fill out before you get started on any significant piece of communications work. . It’s like a mini-plan for a specific communications assignment. Educate your coworkers about marketing vocabulary and best practices. You may also see more opportunities for education.

Education 182

Education Education Communication Collaborations 182

NonProfit Quarterly

DECEMBER 10, 2024

Over the programs three years, Fair Chance collected data from each ED assessing their organizations capacity in eight areas (leadership development, board development, financial management, fundraising, strategy and planning, human resource management, program evaluation, and communication and partnerships).

Nonprofit governance and management 115

Nonprofit governance and management Organizational Change Nonprofit Capacity Nonprofits 115

Candid

MARCH 19, 2025

Among the findings Candid senior communications specialist Parshya Kavoosi highlights from the annual study is that the gender pay gap has been narrowing except at the largest organizations. Candids The state of diversity in the U.S. Surviving and thriving as fundraisers of color.

Leadership 95

Leadership Philanthropy Culture Nonprofits 95

Affnetz

MAY 21, 2024

Ensure that your team members have the necessary skills and expertise to deliver high-quality educational experiences. Communication and Engagement: Camp software must have basic communication tools such as email, but also check if text messaging and in-app messaging is possible.

Management 246

Management Nonprofit Administration and Development Public and Nonprofit Management Children 246

Nonprofit Marketing Guide

JUNE 20, 2024

As nonprofit communications has evolved over the years, we started exploring the concept of brand archetypes and how nonprofits can use them. Great for education organizations, trade associations, or if you have a lot of informative content or how to guides. Example: The National Parks Service The Sage. Not a member?

Nonprofits 245

Nonprofits Children Universities Associations 245

Nonprofit Marketing Guide

JUNE 9, 2022

The base of every marketing education is learning how to define your target audience and deliver messages that will resonate with them, influencing them to complete some identified call to action. For the past 8 years, I have been nearly exclusively working with Black-led nonprofits and nonprofits that serve predominantly Black communities.

Public and Social Policy 218

Public and Social Policy Production Education Education 218

NonProfit PRO

APRIL 19, 2021

Whether you are in social services, relief and development, education, the environment, some form of medical research or care, or any of the scores of nonprofit causes that exist today, no matter what it is you do, you can feel deeply about it. You just need to let yourself do it. .

Medical 264

Medical Education Education Nonprofits 264