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The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.
The good news is that better donor communication (thank yous and updates) can help you raise more money. Ideally, you should communicate with your donors at least once or twice a month throughout the year. Some of you may already have a communications calendar, which is great. All departments need to work together.
It’s always important to emphasize impact in your nonprofit’s communications, campaign appeals, annual reports , and more. The tone and contexts of fundraising have certainly changed, but the essentials still apply—engage, ask, listen, and be communicative and transparent. However, now is the time to lean even further into it.
We can also use our perspective from complex identities to bring our lived experiences and show how communities are impacted differently. In these moments, the coleadership has to have consistent, accountable communication for the good of the whole.
You said, “Unfortunately, many philanthropic leaders take a scarcity mindset and question BIPOC-led movements’ efficacy, including donors of color” 4 —which made me think of a conversation I had with Shanelle Matthews, who’s the communications director for the Movement for Black Lives.
RR: The book is based on your discovery that everyone’s “economicissues are also emotional ones.” In his proposal for an Economic Bill of Rights, FDR said: “All of these rights together spell security.” How is suffering at the hand of market forces a ubiquitous but uneven phenomenon? Equality for what?
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