Ann Green

JULY 30, 2024

Donor motivations are the “why” that drives their support of your nonprofit. Learn how to uncover those motivations and inspire more support in this guide. By Ryan Carpenter For the last several years, nonprofits have struggled to make ends meet due to falling revenue, rising inflation, and an increase in community needs.

Ethics 284

Ethics Donor Motivation Environmental Communication 284

Nonprofit Marketing Guide

OCTOBER 19, 2018

Or if you are still in the fence about it, Classy also gives you Giving Tuesday 2018: Donor Motivation Data You Need to Know. Donor research wizard Adrian Sargeant shares the latest research and findings from the world of donor retention and how you can apply it to your fundraising program.

Communication 173

Communication Donor Motivation Retention Universities 173

NonProfit Leadership Alliance

NOVEMBER 1, 2022

The best way to do this is to maintain open lines of communication with them. . But your organization shouldn’t stop there when planning your communication strategy. Instead, make sure you’re segmenting your donor base when planning how to communicate with them. Why Donor Segmentation Matters for Communication.

Communication 184

Communication Activism Donor Motivation Values 184

Nonprofit Megaphone

APRIL 17, 2023

By gaining an understanding of why people give and what motivates them to continue giving, non-profits can develop strategies to increase donor retention and lifetime value. They also feel valued and part of your organization’s community. This is where understanding the psychology of giving comes into play.

Psychology 52

Psychology Retention Values Non-Profits 52

The Agitator

FEBRUARY 6, 2013

Almost every direct response fundraiser who can count eventually comes to the realization that reliance on premiums to boost short-term acquisition response rates is a long-term prescription for poor retention and lousy lifetime value. Failing to communicate this point does not, however, diminish its reality.

Retention 100

Retention Donor Motivation Values Philanthropy 100

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. 16% passed away.

Retention 134

Retention Activism Fundraising Fundraising 134

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Our team has studied the effectiveness of retaining donors rather than acquiring new ones, and that research guides our entire approach. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. 16% passed away.

Retention 134

Retention Activism Fundraising Fundraising 134