Remove Communication Remove Donor Motivation Remove Public and Nonprofit Management
article thumbnail

Developing a Modern Public Relations Strategy

Nonprofit Marketing Guide

Last month, Peter Panepento challenged nonprofits to Stop Approaching PR Like It’s 2007. For nonprofit public relations pros, Dylan’s statement carries a lot of meaning. Gone are the days when we could communicate at our potential audiences. Peter Panepento. Guest Post by Peter Panepento of Panepento Strategies.

article thumbnail

Using Research to Raise More Money

Nonprofit Marketing Guide

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship?

article thumbnail

Why is it Hard to Give My Money Away? A Donor’s Perspective

Blue Avocado

Five things that nonprofits should consider doing to facilitate donations. By hook or by crook, you’ve also received access to lists of potential new donors (maybe from other nonprofits you’ve collaborated with). As a potential new donor, your solicitation letter appeals to me. Imagine also that I’m on your list.

article thumbnail

5 Fundraising Ideas to Support Your Volunteer Program

Get Fully Funded

A volunteer grant program is a corporate philanthropy initiative that encourages volunteerism in communities where employees reside and work. Crowd101 defines volunteer grants as monetary donations that companies make to eligible nonprofits where their employees regularly volunteer. . Create an online donation page.

article thumbnail

How to build deeper connections with your donors using surveys

iMarketSmart

If a donor wants a publication, newsletter, or event details, that’s easy.[55] 55] Survey outcomes: Teach something about the donor Questions can work even without the follow up.[56] They can ask for opinions about communications.[57] 57] By giving a judgment, donors are engaging with the messages. 1949/2004).

article thumbnail

Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

And more importantly, what makes someone give to YOUR nonprofit? Understanding the psychology behind giving can help you understand the donor’s motivation, which will help you plan your next campaign, your next fundraising event, or your next face-to-face ask. Making financial statements public and easy to find.