Nonprofit Tech for Good

AUGUST 14, 2022

Why is the Psychology of Giving Important? Across the nonprofit sector, organizations usually utilize the psychology of giving in one of two ways: In one case, the Executive Director, Development Director, or Board Member who’s responsible for creating fundraising appeals assumes all donors have the same motivations for giving that they do.

Psychology 118

Psychology Donor Motivation Philanthropy Nonprofits 118

Bloomerang

JUNE 6, 2024

Understanding what flips the switch for your members to transform them from participants to passionate donors is the key to boosting your fundraising efforts. This platform guarantees that no detail is overlooked, from capturing essential contact info to tailoring post-event communications that strike a chord.

Psychology 105

Psychology Participation and motivation Retention Technology 105

Nonprofit Megaphone

APRIL 17, 2023

However, getting donors to give is only half the battle. The real challenge lies in retaining those donors over the long-term and increasing their lifetime value. This is where understanding the psychology of giving comes into play. This sets you apart from other non-profits and increases the chances of donor loyalty.

Psychology 52

Psychology Retention Values Non-Profits 52

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

Voluntary Action 143

Voluntary Action Public and Nonprofit Management Universities Psychology 143

iMarketSmart

OCTOBER 4, 2024

How many organizations take the time to listen to current and potential donors to discover who or what about their organization or their communication speaks most compellingly to them without realizing there are significant variations in each donor and prospect community?

Donor Motivation 59

Donor Motivation Psychology Energy Philanthropy 59

iMarketSmart

JUNE 19, 2023

These included, “High emotional intelligence” “An ability to read people” “A great memory for faces, names, and personal details” “A tendency to engage with people” even outside their job, and “A love of reading” particularly “popular psychology books.” Personal communication. Evolutionary Psychology, 6 (3), 386-392. [20]

Altruism and Helping 52

Altruism and Helping Insurance Psychology Law 52

iMarketSmart

APRIL 10, 2023

A donor might think, “I didn’t know that other people, “Save takes by making gifts of stocks or real estate” “Make gifts that pay them income” “Make estate gifts in memory of a loved one” “Avoid income taxes by making gifts from an IRA” Survey outcomes: Teach something by asking for guidance Other questions can teach in a different way.

Psychology 52

Psychology Public and Social Policy Environmental Participation and motivation 52