Communication Donor Motivation Philanthropy 
Bloomerang
DECEMBER 20, 2024
The most successful charities tap into donor motivations for giving , of which there are many. Being face-to-face or voice-to-voice with someone creates a stronger connection than mere paper communication. Ask donors if there are other ways theyd like to be involved. Its not for anyone else to judge their motivations.
Nonprofit Marketing Guide
MARCH 17, 2015
Gone are the days when we could communicate at our potential audiences. Today’s nonprofit communications teams should instead be thinking about how they can be speaking to the people they most want to reach — whether those people are reporters, potential donors, or activists.
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Nonprofit Tech for Good
AUGUST 14, 2022
On the other end of the spectrum, there are nonprofit leaders who neglect philanthropy psychology. This person fears offending donors by asking at the “wrong” time. When a major event happens, such as the pandemic, wars, or natural disasters, they make a decision for the donor that this is the wrong time to be asked for a gift.
Nonprofit Marketing Guide
OCTOBER 12, 2022
When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.
Bloomerang
JUNE 6, 2024
So, a well-placed thank you or a shout-out can make all the difference in converting members to repeat donors. Leveraging community Influence: Social proof in fundraising Never underestimate the power of the crowd. Social proof is a formidable force in philanthropy. Donor stewardship: Immediate gratitude is just the beginning.
The Agitator
FEBRUARY 6, 2013
Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Failing to communicate this point does not, however, diminish its reality. Are you caught in the Premium Paradox?
iMarketSmart
OCTOBER 4, 2024
How many organizations take the time to listen to current and potential donors to discover who or what about their organization or their communication speaks most compellingly to them without realizing there are significant variations in each donor and prospect community?
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