Seeing Through the Donor’s Eyes: Introducing the Simplest Way to Understand the Fundraising Process from the Donor’s Perspective
iMarketSmart
MARCH 19, 2025
Lets look deeper at the three stages donors must work through before giving a major gift. Why Donor Motivation for Giving If you walk up to a total stranger and ask for money, you wont likely get a friendly response. Our system personalizes its communication to each supporter so they feel like a real person is talking to them.
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