Nonprofit Marketing Guide

MARCH 7, 2018

As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. For example, you could ask “What motivated your donation today?”

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Donor Motivation Communication Marketing Marketing 165

iMarketSmart

MARCH 19, 2025

Lets look deeper at the three stages donors must work through before giving a major gift. Why Donor Motivation for Giving If you walk up to a total stranger and ask for money, you wont likely get a friendly response. Our system personalizes its communication to each supporter so they feel like a real person is talking to them.

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Fundraising Fundraising Donor Motivation Values 59

Nonprofit Tech for Good

AUGUST 14, 2022

These categories can be presented as personas or identities; that is, the types of identities or groups where donors wish to belong. Sample identities could be “community leader” or “survivor” or “change maker.”. The messaging and methods that inspire your current donors will likely attract more donors like them.

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Psychology Donor Motivation Philanthropy Nonprofits 117

iMarketSmart

JANUARY 29, 2025

But while automated donor journeys can seem like the modern solution to fundraising challenges, they often fail to account for what really matters: the donor. The Appeal of Donor Journeys Its easy to see why donor journeys are so popular. But donors arent passive participants.

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Participation and motivation Values Donor Motivation Technology 59

Nonprofit Marketing Guide

OCTOBER 12, 2022

When it comes to fundraising, we often strive to use storytelling and tugging of heartstrings to appeal to potential donors. Research conducted on effective marketing tactics and donor psychology are extremely beneficial to crafting communications that engage donors. But there is a science behind doing this well.

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Voluntary Action Public and Nonprofit Management Universities Psychology 143

Bloomerang

JUNE 6, 2024

This isn’t just about collecting data about your donors; it’s about really getting to know them and crafting communications that make every interaction with members personal and meaningful, setting the stage for them to become donors. Donor stewardship: Immediate gratitude is just the beginning.

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Psychology Participation and motivation Retention Technology 105

Bloomerang

OCTOBER 11, 2024

Tactic: Segment your donors into groups based on how often they give, how they engage with your organization, or the communication channels they prefer. For example, loyal donors might appreciate a thank-you for their continued support, while new supporters might respond better to a story about the impact of their first donation.

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Donor Motivation Communication Fundraising Fundraising 111

The Agitator

FEBRUARY 6, 2013

Many are unaware of the ample evidence in behavioral science for why premiums not only delude fundraisers but, far more importantly, destroy donor motivation and loyalty. Failing to communicate this point does not, however, diminish its reality.

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Retention Donor Motivation Values Nonprofits 100

The Agitator

OCTOBER 24, 2017

Earlier posts this week have touched on the issue of donor motivation. Is there a time when donors are especially ‘primed’ to give? Why and when is that and should your communications tactics change a bit? Why do some people give and others not … or significantly less?

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Donor Motivation Communication Fundraising Fundraising 58

Nonprofit Marketing Blog

MAY 1, 2012

Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend. Show the donor that you want to get to know them with plenty of communication. So how do you do that? Be sure to: 1. Engage them.

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Participation and motivation Donor Motivation Recruitment Communication 71

Bloomerang

DECEMBER 1, 2023

Consider asking about: Donor experience: How’s it going? Donor motivation: Why do they support you? Following up on event attendance or volunteer experiences If you find you’re not getting enough survey responses , add a follow up, and consider adding different communication channels, like social media or text messaging.

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Donor Motivation Foundations Fundraising Fundraising 114

Nonprofit Marketing Blog

MAY 1, 2012

Their guide outlines a four-step process for identifying, engaging, qualifying, cultivating and converting event donors. Treat event donors the same say you would treat a friend of a friend. Show the donor that you want to get to know them with plenty of communication. So how do you do that? Be sure to: 1. Engage them.

Participation and motivation 71

Participation and motivation Donor Motivation Recruitment Communication 71

iMarketSmart

OCTOBER 4, 2024

How many organizations take the time to listen to current and potential donors to discover who or what about their organization or their communication speaks most compellingly to them without realizing there are significant variations in each donor and prospect community?

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Donor Motivation Psychology Energy Philanthropy 59

Bloomerang

DECEMBER 19, 2023

Having these insights available for all your donors enables you to tailor your communications and engagement strategy specifically for that prospect or donor, deepening your philanthropic relationship.

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The Agitator

JANUARY 20, 2013

Its organizers — Giles Pegram, CBE, a leading European fundraising thinker and consummate hands-on practitioner, and Dr. Adrian Sargeant, a leading authority on donor motivation and loyalty — have assembled an all-star cast of hands-on specialists with the skill, experience and guts to set the change process in motion.

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Participation and motivation Donor Motivation Culture Management 81

Bloomerang

MAY 10, 2022

Next, send each donor a personalized thank you message that includes their name, references their specific donation amount, details the impact the donation will have on your mission, and shows appreciation for their support. Create and send updates that communicate the impact they made. Create a communication cadence.

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Participation and motivation Retention Public and Nonprofit Management Communication 111

The Agitator

MARCH 5, 2018

Here at The Agitator we’re far from blameless when it comes to ignoring or undervaluing the plumbing in the house of donor care. We “exalt” the “philosophers” by reviewing books on how best to communicate with donors…we attempt to cover the latest research on donor motivation…we deal with important issues like donor identity and preference.

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Participation and motivation Retention Leadership Donor Motivation 63

Bloomerang

MAY 9, 2021

18% thought the charity had poor service or communication. Most of these issues can be completely avoided if your organization is able to communicate effectively and show proper appreciation. . The Foundations of Your Donor Appreciation Strategy. The backbone of any successful donor appreciation strategy is data.

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Bloomerang

MAY 9, 2021

18% thought the charity had poor service or communication. Most of these issues can be completely avoided if your organization is able to communicate effectively and show proper appreciation. . The Foundations of Your Donor Appreciation Strategy. The backbone of any successful donor appreciation strategy is data.

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Nonprofit Megaphone

APRIL 17, 2023

Donor appreciation can take different forms, including a simple thank you message, personalized communication, exclusive donor events, and recognition programs. They also feel valued and part of your organization’s community. Therefore, it is essential to show appreciation to them to keep them engaged and loyal.

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Psychology Retention Values Non-Profits 52

Get Fully Funded

OCTOBER 3, 2022

Include plenty of non-Ask activities in your plan to balance out the Asks like thanking donors well , sending holiday cards, holding thankathons, and surprising donors with thank-you video. Underestimating donors’ motivations. You see, people only get the tax deduction if they itemize, and most of your donors don’t.

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Fundraising Fundraising Homelessness Values 80

Blue Avocado

AUGUST 20, 2024

Remember, clarity on the material aspects of solicitation ensures that, once a donor decides to give, they can know exactly what to do. Consideration 3: Donor Motivations Donors often pop up in the least likely places. The staff is willing to talk to me.

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Public and Nonprofit Management Nonprofit governance and management Donor Motivation Universities 76

Get Fully Funded

JANUARY 7, 2022

Also, ensure every member of your organization has a clear understanding of what volunteer grants are and how beneficial they are so that they can communicate about them effectively. . Creating an online donation page is the perfect chance to build a strong connection and relationship with your donors, motivating them to give.

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Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. How to Calculate. Of those, 40 of them actually make a donation.

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Fundraising Fundraising Retention Technology 76

The NonProfit Times

OCTOBER 7, 2024

Donors to Section 501(c)(4) organizations are also generally afforded more privacy and are not required to be disclosed on the annual tax return of the social sponsor (IRS Form 990, Schedule B). For many reasons, particularly for donors motivated to fund advocacy work, donations to a social sponsor may be an attractive option.

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Nonprofit Administration and Development Fundraising Fundraising Homelessness 59

Nonprofit Megaphone

DECEMBER 4, 2021

Ask yourself why donors would want to attend. To find the right event and audience, it’s important that you understand (and then align) both your donors’ motivations and your fundraising goals. Make your supporters feel heard by communicating on any actionable feedback they have. Create a contact strategy.

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Participation and motivation Donor Motivation Recruitment Fundraising 52

Veritus Group

APRIL 1, 2024

Every donor has a story behind their desire to make a difference on the planet. Do you know why your donor gives? The post Are You Listening to Your Donor’s Story? appeared first on Veritus Group.

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The Agitator

MAY 9, 2018

So, unless they told you upfront they didn’t want to ever again hear from you, here, according to Erica Waasdorp are the Top Three Tips on monthly donor stewardship taken from her Monthly Donor Motivation column in NonProfitPRO. Ask what types of communications he/she would like to receive.

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Donor Motivation Retention Food Values 49

Fundraising Coach

MARCH 15, 2021

By analyzing the donor data you have available, you can learn volumes about donor motivation and behavior, then use this information to guide your fundraising approach. Donor data can help you with segmentation, marketing, stewardship, and more. How to Calculate. Of those, 40 of them actually make a donation.

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Fundraising Fundraising Retention Technology 52

iMarketSmart

APRIL 3, 2017

Then the data can be sent directly into your CRM and used in variable data, highly personalized, highly relevant communications. Related posts: >> eBook: Inside the Mind of a Planned Giving Donor. >> >> How Many Ways Can You Say “Thank You” To A Donor? Sure, it’s hard. SEE THE VIDEO HERE.

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Technology Donor Motivation Communication Fundraising 51

iMarketSmart

JUNE 19, 2023

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Personal communication. Proceedings of the British Academy, 88 , 119-144. [5] Friendship and the banker’s paradox: Other pathways to the evolution of adaptations for altruism. 8] (2016, June 2).

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Altruism and Helping Insurance Psychology Law 52

Veritus Group

SEPTEMBER 11, 2023

It may feel counterintuitive, but talking about the problem that your non-profit is organized to address is the real way to motivate giving. The post Why Talking About the Problem Is So Difficult appeared first on Veritus Group.

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Non-Profits Donor Motivation Communication 69

iMarketSmart

JANUARY 25, 2023

Asking about other causes they donate to can be particularly effective because it helps you understand what this donor thinks about while giving. It’s also respectful and builds trust, because it communicates to the donor that you aren’t trying to monopolize all their generosity. What’s Next After Donor Identity?

Values 52

Values Fundraising Fundraising Universities 52

Veritus Group

MARCH 24, 2023

No matter the organization, no matter the mission, donors everywhere share the same deepest longing. The post Do You Know the Deepest Longing of Your Donor? Its simplicity might surprise you. appeared first on Veritus Group.

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Donor Motivation Philanthropy Communication 59

Bloomerang

DECEMBER 20, 2024

The most successful charities tap into donor motivations for giving , of which there are many. Being face-to-face or voice-to-voice with someone creates a stronger connection than mere paper communication. Ask donors if there are other ways theyd like to be involved. Generosity, and its rewards, is complicated.

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Philanthropy Leadership Donor Motivation Culture 110

iMarketSmart

APRIL 10, 2023

A donor might think, “I didn’t know that other people, “Save takes by making gifts of stocks or real estate” “Make gifts that pay them income” “Make estate gifts in memory of a loved one” “Avoid income taxes by making gifts from an IRA” Survey outcomes: Teach something by asking for guidance Other questions can teach in a different way.

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Psychology Public and Social Policy Environmental Participation and motivation 52

NextAfter

MAY 31, 2022

Others may have led to a decrease, but they also led to important learnings about donor motivations. The goal was to test to see if we could get more eyes on what was being communicated on the donation page and increase motivation to make a gift by transcribing the video. Some of them led to big increases in results.

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Fundraising Fundraising Values Donor Motivation 52