Nonprofit Marketing Guide

APRIL 10, 2024

Getting on the Same Page In the nonprofit realm, communicators often juggle the tricky task of keeping everyone on the same page. Implementing tools like shared calendars, communication platforms, and project management software can streamline collaboration, making the work more efficient and less prone to errors.

Collaborations 231

Collaborations Communication Public and Nonprofit Management Marketing 231

Nonprofit Marketing Guide

AUGUST 8, 2024

Stephanie Mlot I am so excited to bring you a brand new submission for our Day in the Life of a Nonprofit Communicator series! Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below. This series lets you describe your workday in your own words. Thanks for sharing your day, Stephanie!

Communication 267

Communication Nonprofits Collaborations Food 267

Nonprofit Marketing Guide

MARCH 28, 2024

Nonprofit marketing and communications is all we do here at Nonprofit Marketing Guide. We focus on the needs of nonprofit marketing and communications professionals and offer community, training, coaching, and mentoring. Step One: Join Our Nonprofit Marketing Guide Community and Find Your People! It’s free!

Communication 238

Communication Marketing Marketing Nonprofits 238

Nonprofit Marketing Guide

OCTOBER 15, 2024

You are already working in nonprofit communications and marketing. Below, we outline the nonprofit communications and marketing training plans we recommend here at Nonprofit Marketing Guide (NPMG). How do you move up in your nonprofit marketing career?

Communication 201

Communication Marketing Marketing Public and Nonprofit Management 201

Nonprofit Marketing Guide

AUGUST 27, 2024

With that comes the need to set communications goals for the coming year. Note that the annual goals we are discussing here are actually what we would call objectives in a larger communications strategy.) It should help them understand how your communications and marketing work can get them closer to their programmatic goals.

Communication 209

Communication Advertising Collaborations Marketing 209

Nonprofit Marketing Guide

JULY 10, 2024

Ever thought about how we, as communicators, can build deeper, long-lasting relationships with our stakeholders, especially our donors? Having a good grasp on the wants and needs of your donors, can really make a difference in your donor communications. This type of donor communication builds a strong emotional connection.

Communication 219

Communication Values Marketing Marketing 219

NonProfit PRO

JUNE 14, 2024

Charter Communications' Spectrum Digital Education will grant $1 million to nonprofits expanding access to connectivity tools and education.

Education 227

Education Education Communication Nonprofits 227

NonProfit PRO

AUGUST 14, 2024

Just when it feels like you’re making headway with a donor, they pull back. Here's how being persistent in these situations pays off.

Communication 264

Communication Management Fundraising Fundraising 264

NonProfit PRO

SEPTEMBER 11, 2024

Need easy to use templates for your #GivingTuesday fundraising? Use this #GivingTuesday messaging guide to copy and paste easy, pre-made templates that you can edit and schedule now to #GivingTuesday. From emails to social media posts and text messages, our experts have done the work for you!

Communication 208

Communication Fundraising Fundraising 208

NonProfit PRO

JANUARY 22, 2025

Interested in using predictive analytics to tailor your donor communications for higher response rates? Explore three effective strategies.

Communication 195

Communication Management 195

The Chronicle of Philanthropy

OCTOBER 11, 2024

The Chronicle is livestreaming keynote sessions from ComNet24, the Communications Network annual gathering in Kansas City, Mo. iStockphoto The Chronicle is livestreaming keynote sessions from ComNet24, the Communications Network annual gathering in Kansas City, Mo.

Communication 209

Communication Nonprofits 209

Ann Green

DECEMBER 4, 2024

Start with a special thank you According to fundraising expert, Dr. Adrian Sargeant, “The thank you is the single most important piece of communication that your donors get. After that, you should continue to communicate regularly (at least once a month) and follow the ask, thank, update, repeat formula. Set a timeline.

Retention 210

Retention Communication Fundraising Fundraising 210

NonProfit PRO

JULY 17, 2024

Bloomerang announced an artificial intelligence content assistant and other updates to its email builder to support busy nonprofits.

Communication 255

Communication Nonprofits Technology 255

Nonprofit Marketing Guide

AUGUST 22, 2024

In addition to tips on repurposing and curating content, I included a whole section on writing better AI prompts for your communications. Join us for a Community Study Hall: Creating Better AI Prompts. Not a member of our community? Want to watch the recording of this webinar? Become an All-Access Pass Holder! It’s free.

Communication 213

Communication Nonprofits Marketing Marketing 213

Nonprofit Marketing Guide

JANUARY 14, 2025

If youre like most nonprofit communicators, youre probably juggling excitement about the new year with the same overloaded to-do list. We give you permission to stop doing the things that overwhelm you and offer a fresh perspective on what nonprofit communicators really need to focus on in 2025. Hows 2025 treating you so far?

Culture 199

Culture Communication Marketing Marketing 199

Ann Green

MARCH 10, 2025

Review workplace policies, including communication and paid time off (PTO). Survey new employees about their learning preferences, communication styles, career goals, and interests. Attend a virtual or in-person tour of the facility. Set up an email, software access, and a workstation. Complete compliance and technology training.

Nonprofit Administration and Development 204

Nonprofit Administration and Development Non-Profits Nonprofits Associations 204

Ann Green

MARCH 17, 2025

Maybe youre losing donors because youre either not communicating enough or communicating poorly. Pay attention to your donor communication Do you barrage donors with appeals and then go silent for a while? Put together a communications calendar to help you with this. Many of these you can control. It should pay off.

Retention 151

Retention Communication Recruitment Energy 151

Nonprofit Marketing Guide

DECEMBER 10, 2024

If you’re looking to take some things off your plate in 2025, join us for Permission Granted: 12 Things Nonprofit Communicators Can Stop Doing in 2025. Or if you you’re looking for help with communications planning, join us for our Communications Planning That Works in 2025 Master Class.

Communication 182

Communication Marketing Marketing Nonprofits 182

NonProfit PRO

JANUARY 17, 2025

With the right CRM your organization can leverage data for actionable insights, personalized donor communications, and increased fundraising success. With so many CRMs on the market, how do you choose which one best aligns with your mission, enhances donor engagement, eliminates duplicate data entry, and supports capacity building?

Communication 246

Communication Marketing Marketing Fundraising 246

Fundraising Leadership

FEBRUARY 13, 2025

Ragan Communications proudly unveils the winners of its Video, Visual & Virtual Awards , recognizing the most outstanding achievements in visual storytelling and virtual experiences across the communications, marketing and PR industries. Ragan Communications congratulates all winners on their well-deserved success.

Communication 65

Communication Leadership Children Culture 65

Ann Green

JANUARY 20, 2025

Segment your donors One way to help ensure youre focusing on relationships is to segment your donors and personalize your appeal letters and other types of donor communication. Many organizations go on communication hiatus at certain times of the year and thats a huge mistake. Dont send the same appeal to everyone on your mailing list.

Energy 172

Energy Food Communication Fundraising 172

Bloomerang

OCTOBER 23, 2024

However, one glaring issue that’s often swept under the rug is the lack of prompt responses to communications from executive directors and nonprofit staff. Set clear expectations for communication As a board, establish clear guidelines and approve policies about how and when board members must respond to staff emails and other communications.

Culture 112

Culture Nonprofits Leadership Communication 112

NonProfit Leadership Alliance

MARCH 19, 2025

Organize dedicated brainstorming or mind-mapping sessions to give employees a chance to generate and communicate ideas in an open, judgment-free zone. Open several methods of communication. Your employees have varying communication preferences.

Participation and motivation 130

Participation and motivation Health Nonprofit Leadership Volunteerism 130

NonProfit Leadership Center

DECEMBER 10, 2024

Here is a look at how nonprofit professionals engaged in learning and events at the Nonprofit Leadership Center this year, Spotify Wrapped edition: Other Popular Resources In addition to new content shared in 2024, nonprofit professionals continued to rely on these online resources from the Nonprofit Leadership Center most frequently throughout the (..)

Nonprofit Leadership 191

Nonprofit Leadership Leadership Nonprofit Finance Finance 191

Ann Green

NOVEMBER 18, 2024

Year-end is a good time to ramp up your donor communication (examples include thank you messages, holiday greetings, and updates) so people don’t think you’re only asking them for money. Before and after Giving Tuesday, use this opportunity to stand out by keeping your fundraising campaign focused on gratitude and relationship building.

Governance 303

Governance Associations Fundraising Fundraising 303

Ann Green

DECEMBER 11, 2024

Action-oriented text creates urgency and communicates purpose. From compelling calls-to-action and simplified donation processes to flexible giving options and transparent communication, every element plays a role in fostering trust and inspiring generosity. Avoid vague terms like Click Here. Place buttons with care.

Charitable Contribution 146

Charitable Contribution Education Education Management 146

Selfish Giving

JANUARY 29, 2025

Re-emphasizing the human element builds trust, fosters deeper relationships, and sets organizations apart in a crowded landscape , whether at the register, in partner communications, or through thought-provoking leadership content. Integrate human interaction with tech to maximize impact at customer-facing points (e.g.,

Values 130

Values Environmental Technology Children 130

Ann Green

OCTOBER 12, 2023

I’ve been emphasizing the importance of personalizing your communication lately. I often receive generic, one-size-fits-all communication from organizations that don’t acknowledge I’m a longtime donor or recognize that I’m a monthly donor. One of the reasons is poor communication. One way to do that is to segment your donors.

Retention 311

Retention Communication Nonprofit Organizations Nonprofit Organizations 311

The Chronicle of Philanthropy

SEPTEMBER 19, 2023

The Chronicle is livestreaming keynote sessions from ComNet23, the Communications Network annual gathering in Atlanta. Getty Images The Chronicle is livestreaming keynote sessions from ComNet23, the Communications Network annual gathering, on Thursday and Friday.

Communication 330

Communication 330

Ann Green

JULY 30, 2024

The three main ethics to keep in mind are consent, confidentiality, and communication. You’ll need to maintain transparent communication with donors about how you’ll use their data and make sure staff members know how to appropriately handle and use donor data. Personalize communications. Let’s look at an example.

Ethics 284

Ethics Donor Motivation Environmental Communication 284

Nonprofit Tech for Good

NOVEMBER 10, 2024

It involves responding consistently to all incoming communication, including comments, direct messages, mentions, and shares. By acknowledging these interactions, nonprofits show appreciation for their followers’ participation and reinforce a sense of community. After fundraising or community events, communicate results clearly.

Participation and motivation 129

Participation and motivation Collaborations Nonprofits Activism 129

The Chronicle of Philanthropy

JUNE 26, 2024

Tips for nonprofits considering whether to publicly take a stand on divisive issues By Seth Chalmer iStock A communications prof offers tips for nonprofits considering whether to publicly take a stand on divisive issues

Communication 326

Communication Nonprofits 326

Ann Green

MARCH 7, 2024

If you’re losing donors, it could be because you’re either not communicating enough or communicating poorly. If you ignore your donors or communicate poorly, they’re unlikely to donate again. A consistent stream of donor communication is crucial Here in the Boston area where I live, we have the most inconsistent weather.

Retention 286

Retention Energy Communication Fundraising 286

The Chronicle of Philanthropy

JUNE 27, 2023

By Theodore Wagenaar With new "Giving USA" data showing a near-record drop in charitable contributions, one donor advises nonprofits to do a better job of listening and communicating to people like him — or risk losing future gifts.

Charitable Contribution 353

Charitable Contribution Communication Nonprofits 353

Candid

OCTOBER 24, 2024

It’s ironic: Despite having many more ways to communicate with their constituencies today—through social media, email, webinars, Zoom, and in-person events—many nonprofits still struggle to reach a broad audience. If you’re new to nonprofit communications, spend some time learning which ones are focused on your field.

Health 115

Health Nonprofits Philanthropy Communication 115

The Chronicle of Philanthropy

NOVEMBER 28, 2022

Some organizations have paused or reduced both advertising and communications over concerns about the changes that have occurred in the weeks since Elon Musk bought Twitter. By Sara Herschander.

Advertising 332

Advertising Nonprofits Communication 332

Bloomerang

JANUARY 16, 2025

Its about transforming essential communications into a meaningful way to build trust and inspire future generosity. This evolution reflects a shift in donor expectationspeople want communications that feel personal and meaningful, not just transactional. This isnt just about year-end documentation.

Communication 116

Communication Values Nonprofits 116