Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

Marketing 78

Marketing Marketing Collaborations Advertising 78

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 229

Marketing Marketing Collaborations Values 229

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 19, 2024

The Evolution of Digital Marketing in Denver Denver, often affectionately referred to as the “Mile-High City,” is not just about breathtaking landscapes and craft beer. This blog post will take you on a humorous and insightful ride through the evolution of digital marketing in Denver. The answer is simple.

Marketing 52

Marketing Marketing Collaborations Culture 52

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. Not sure where to even start?

Public and Social Policy 202

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 202

NonProfit Leadership Alliance

JUNE 5, 2024

With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success. Encouraging open dialogue and fostering a culture of curiosity and continuous learning are also key to promoting knowledge-sharing and collaboration.

Collaborations 207

Collaborations Public and Nonprofit Management Culture Leadership 207

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 78

Collaborations Marketing Marketing Production 78

The NonProfit Times

MAY 20, 2024

Unfortunately, traditional marketing tactics might no longer be as effective to capture attention. To stay relevant and competitive, nonprofits need to embrace innovative marketing strategies that resonate and drive meaningful engagement. The post 3 Marketing Strategies To Boost Campaign appeared first on The NonProfit Times.

Marketing 59

Marketing Marketing Collaborations Education 59

Fundraising Leadership

OCTOBER 28, 2022

Kristin Naragon, VP of global marketing and strategy at Akeneo, at a recent conference. As VP of global marketing and strategy at Akeneo, a product experience platform for more than 600 companies such as Sephora, Forever 21, Carhartt and more, Naragon works on global strategies for better customer experiences.

Collaborations 98

Collaborations Culture Energy Psychology 98

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

Marketing 142

Marketing Marketing Production Activism 142

Nonprofit Marketing Insights by GlobalOwls

AUGUST 4, 2024

Local Marketing Mastery: How Service-Based Businesses Can Thrive in Their Communities In an increasingly digital world, the importance of local marketing for service-based businesses cannot be overstated. These collaborations not only enhance visibility but also create a network of trusted businesses that support each other.

Marketing 52

Marketing Marketing Collaborations Food 52

Ann Green

MAY 28, 2024

Partnerships with organizations that share your values can yield much-needed support for your nonprofit. In this guide, we’ll explore some of the simple steps your nonprofit can take to find a partner that shares your values and can provide the support you’re looking for. Learn how to find a like-minded partner in this guide.

Nonprofit governance and management 159

Nonprofit governance and management Public and Nonprofit Management Collaborations Nonprofits 159

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

Marketing 144

Marketing Marketing Production Values 144

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. Department of Energy.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 236

Health Public and Social Policy Public and Nonprofit Management Civil Society 236

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

Marketing 116

Marketing Marketing Public and Social Policy Governance 116

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).

Marketing 152

Marketing Marketing Non-Profits Technology 152

Nonprofit Marketing Insights by GlobalOwls

AUGUST 12, 2024

Top Trends in Social Media Marketing for 2025 Social media marketing is constantly evolving, with new trends emerging almost every day. Staying ahead of these trends is crucial for brands and marketers who want to remain competitive and effectively engage their audiences. Chapters 1.

Marketing 52

Marketing Marketing Participation and motivation Production 52

Nonprofit Marketing Insights by GlobalOwls

JULY 11, 2024

Creating an Irresistible Offer: Marketing Strategies for Student Recruitment Creating an irresistible offer for student recruitment involves crafting a compelling message and using effective marketing strategies to attract prospective students. Highlight these incentives prominently in your marketing materials.

Recruitment 52

Recruitment Marketing Marketing Food 52

NonProfit Quarterly

APRIL 3, 2024

Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This research was supported by the Small Buildings Collaborative with Mi Casa Inc., This is no small matter.

Values 132

Values Public and Nonprofit Management Construction Finance 132

Nonprofit Marketing Insights by GlobalOwls

OCTOBER 18, 2023

Chatbots and AI: Revolutionizing Customer Engagement in Digital Marketing Customer interaction has become a crucial part of successful marketing strategy as a result of the digital landscape’s rapid change. “The information that is gathered by chatbots is a treasure trove for marketers.

Marketing 98

Marketing Marketing Technology Collaborations 98

Pam Moore

AUGUST 28, 2024

The secret sauce is cultivating a robust brand culture that touches every aspect of your social media and digital marketing strategy. Brand culture is about the values, beliefs, and behaviors that define how your company operates and interacts with customers. What is Brand Culture?

Culture 78

Culture Technology Collaborations Values 78

Candid

NOVEMBER 5, 2024

Partnerships between nonprofit organizations and for-profit companies to boost workplace volunteering and community impact can create significant value for both parties. Ask for skills-based volunteers to tackle key organizational challenges such as marketing or operational support, project management, translation, and tech services.

Disaster Relief 111

Disaster Relief Public and Nonprofit Management Collaborations Recruitment 111

Affnetz

APRIL 16, 2024

Let’s explore the importance of efficient board management for nonprofits, discuss the key features to look for in nonprofit board management software , provide tips on choosing the right software for your organization, and even highlight free options available in the market.

Management 245

Management Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 245

Nonprofit Marketing Insights by GlobalOwls

APRIL 24, 2021

The Value of the Right Working Place. How can you create the right working place, and what is the value of creating such a space? What is the value of a healthy workplace ? Co-working Spaces: Connections, Collaboration, and Innovation. What value can your company get from this working arrangement?

Values 52

Values Social Enterprise Social Enterprise Collaborations 52

Nonprofit Marketing Insights by GlobalOwls

MARCH 31, 2024

The Future of Digital Marketing: Emerging Trends for Marketers For marketers, staying ahead of emerging digital marketing trends is crucial. With the ongoing evolution of technology, novel trends and strategies continuously reshape our approach to digital marketing.

Marketing 52

Marketing Marketing Ethics Technology 52

Nonprofit Marketing Insights by GlobalOwls

MAY 16, 2024

Nonprofit Social Media Marketing: How to Make an Impact Are you constantly struggling to post on your nonprofit organization’s social media channels? We get it – a social media marketing strategy that can resonate with your goals and audience and yet drives successful results can be quite daunting. Relies mode on organic reach.

Non-Profits 96

Non-Profits Marketing Marketing Participation and motivation 96

GiveGab

SEPTEMBER 1, 2022

GDLF attendees enjoyed two days of learning, growing, and collaborating as they explored new engagement and fundraising strategies, participated in peer-led sessions, and heard updates on all things GiveGab. Attendees from Give Local 757! and CLLCTIVGIVE take front-row seats to the opening session of the GDLF.

Collaborations 52

Collaborations Production Participation and motivation Philanthropy 52

iMarketSmart

NOVEMBER 6, 2024

Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. This isn’t a collaborative approach; it’s transactional. Meanwhile, major gift donors retain at more than twice the rate (38%), with initial gifts averaging $29,000 and lifetime values of $77,000.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Collaborations 59

NonProfit Quarterly

SEPTEMBER 27, 2023

Because these small businesses are concentrated in expensive markets and have been highly impacted by 2020’s COVID lockdown, layered with pandemic-related anti-Asian sentiment and fearmongering , AA and NHPI entrepreneurs are at risk of commercial displacement. Honoring diversity requires collaboration.

Values 117

Values Community Development Race and Ethnicity Culture 117

Stanford Social Innovation Review

MAY 17, 2023

By Jim Bildner In 2012, more than a decade ago, in response to a growing wave of impact investing obsession, Kevin Starr warned that impact investing was doomed to fail: “Few solutions that meet the fundamental needs of the poor will get you your money back,” he observed, and “overcoming market failure requires subsidy.”

Marketing 122

Marketing Marketing Nonprofit Administration and Development Nonprofit governance and management 122

Nonprofit Marketing Insights by GlobalOwls

DECEMBER 14, 2023

Essential Skills for Staying Competitive in the Global Job Market With more businesses expanding their operations abroad, the global job market has grown more competitive in recent years. But what is the global job market really like, what are the challenges, and most importantly, what are the skills that you need to stay competitive?

Marketing 52

Marketing Marketing Race and Ethnicity Culture 52

Nonprofit Marketing Insights by GlobalOwls

NOVEMBER 15, 2023

The SEO-Boosting Power of Influencers: 6 Ways Influencer Marketing Matters In the ever-evolving landscape of digital marketing, the symbiotic relationship between brands and influencers has emerged as a potent force, fundamentally reshaping the dynamics of online visibility and brand promotion.

Marketing 52

Marketing Marketing Collaborations Production 52

Nonprofit Marketing Insights by GlobalOwls

FEBRUARY 14, 2024

AI-Powered Workforce Management in Marketing Teams With digital marketing changing fast, adding artificial intelligence (AI) to workforce management helps marketing teams in new ways. This further use of AI shows how it can change how marketing groups work and connect with the public.

Management 52

Management Marketing Marketing Production 52

The Charity CFO

JUNE 12, 2024

As the founder of Branch Out Social , a platform dedicated to empowering nonprofits through social media and marketing strategies, Josi has her finger on the pulse of digital marketing trends. In this conversation, Josi shares how nonprofits can harness the power of AI in their marketing efforts.

Marketing 52

Marketing Marketing Nonprofits Values 52

Nonprofit Marketing Insights by GlobalOwls

JULY 13, 2024

Marketing Essentials To Take Your Business To The Next Level Effective marketing is crucial for growth and success. Whether you’re a startup or an established company, the right marketing strategies can propel your business to new heights. Remember, consistency is key in content marketing. What do you stand for?

Marketing 52

Marketing Marketing Food Advertising 52

Nonprofit Marketing Guide

AUGUST 4, 2021

Are we willing to update and transform our purpose, vision, mission and values to align with what we hear from our mission stakeholders? What are your core values and guiding principles? Do your organization’s values support and amplify the development practice you seek to undertake? Collaborative Fundraising.

Nonprofit Administration and Development 314

Nonprofit Administration and Development Fundraising Fundraising Leadership 314

Nonprofit Megaphone

APRIL 17, 2023

However, there is a powerful tool that nonprofits can use to their advantage: cause marketing. Cause marketing involves building strategic partnerships with businesses that share your organization’s values and mission. In this article, we will explore 13 ideas for building strategic partnerships through cause marketing.

Marketing 52

Marketing Marketing Non-Profits Collaborations 52