Nonprofit Marketing Guide

OCTOBER 9, 2024

In the ever-changing world of nonprofit marketing, transitions are a given—and with them comes a unique set of marketing-only pain points. These lovely marketing pain points can cause unnecessary added stress – but the good news? Build and Maintain a Media Kit and Media List And another marketing pain point?

Non-Profits 229

Non-Profits Marketing Marketing Management 229

Nonprofit Marketing Guide

APRIL 12, 2023

Video marketing is now more important to nonprofits than ever. And what’s the ROI for busy social impact marketers like ourselves? A few quick stats: Hubspot reported that 83% of video marketers claimed that they had generated leads with the help of video content. And rightly so. That’s certainly not a small number.

Marketing 233

Marketing Marketing Collaborations Values 233

Ann Green

FEBRUARY 11, 2025

Use real-world impact to demonstrate the value of monthly donations. To get started, identify companies with values that align with your mission and pitch mutually beneficial opportunities for them to support your cause. For example, search for marketing grants if you spend too much on marketing.

Nonprofits 165

Nonprofits Environmental Charitable Contribution Volunteerism 165

NonProfit Leadership Alliance

DECEMBER 4, 2024

Your nonprofit can leverage these tools when creating materials to fulfill various communication needs, such as: Multi-channel marketing to spread the word about your mission digitally and in print. Engagement analytics to evaluate the performance of your marketing content and fundraising appeals so you can hone your strategies.

Healthcare 130

Healthcare Fundraising Fundraising Nonprofit Leadership 130

Selfish Giving

JANUARY 29, 2025

Incorporate personalized updates, live conversations, and tailored messaging to make partners feel valued. Partnerships built on transparency foster trust, while authenticity ensures that messages and actions align with an organizations true mission and values. Avoid overpromising or stretching claims.

Values 130

Values Environmental Technology Children 130

Marketing for the Modern Nonprofit

DECEMBER 12, 2024

If youre an experienced marketing pro, social media is already on your radar as a valuable communication channel for acquiring donors and spreading awareness of your cause. Your existing volunteers are some of the best marketing tools in your toolkit for boosting volunteer opportunities and adding to your ranks.

Public and Social Policy 98

Public and Social Policy Recruitment Public and Nonprofit Management Collaborations 98

Nonprofit Marketing Guide

AUGUST 4, 2021

Are we willing to update and transform our purpose, vision, mission and values to align with what we hear from our mission stakeholders? What are your core values and guiding principles? Do your organization’s values support and amplify the development practice you seek to undertake? Collaborative Fundraising.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Marketing 147

Marketing Marketing Collaborations Production 147

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Regular training, open conversations, and diverse leadership help everyone feel respected and valued. Encourage team-building activities that foster understanding and collaboration.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Collaborations 148

Collaborations Marketing Marketing Production 148

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. Not sure where to even start?

Public and Social Policy 209

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 209

NonProfit Leadership Alliance

JUNE 5, 2024

With multi-generational staff and varying levels of experience, nonprofits must navigate these divides to foster collaboration, innovation, and shared success. Encouraging open dialogue and fostering a culture of curiosity and continuous learning are also key to promoting knowledge-sharing and collaboration.

Collaborations 215

Collaborations Public and Nonprofit Management Culture Leadership 215

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. They purchase from companies that align with their values. . B2B companies are starting to understand the value of corporate social responsibility. Set Green Milestones. Department of Energy.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Candid

NOVEMBER 12, 2024

The foundation is calling on donors to consider leaving 5% of that wealth to their communities, and that message is resonating, says Carrie Malek-Madani, director of marketing and communications. Those early donors set a standard, expectations, and values for future generations to follow.” A strong culture of giving?

Culture 105

Culture Foundations Children Philanthropy 105

NonProfit Leadership Alliance

FEBRUARY 21, 2024

Some challenges may be less tangible, such as cultural differences and values. This can be achieved by emphasizing the global values that unite us, regardless of what language we speak or what day of the week we worship. Principles that are a part of everything you do, starting with recruiting and onboarding.

Health 242

Health Public and Social Policy Public and Nonprofit Management Civil Society 242

Affnetz

APRIL 16, 2024

Let’s explore the importance of efficient board management for nonprofits, discuss the key features to look for in nonprofit board management software , provide tips on choosing the right software for your organization, and even highlight free options available in the market.

Management 245

Management Nonprofit governance and management Public and Nonprofit Management Nonprofit Administration and Development 245

Bloomerang

MARCH 14, 2025

In this blog post, well explore how to align your internal team for fundraising successbreaking down silos, fostering cross-department collaboration, and ensuring that everyone is engaged in achieving your organizations philanthropic goals. Because when fundraising becomes a team effort, the results speak for themselves.

Finance 78

Finance Fundraising Fundraising Collaborations 78

Nonprofit Marketing Insights by GlobalOwls

MAY 12, 2023

How Pinterest is Useful for Small Business Marketing Pinterest offers small businesses a creative and visually engaging platform to showcase their products, build brand awareness, drive website traffic, and foster customer loyalty. No wonder Pinterest is a great place for marketing for small-scale businesses. Because why not?

Marketing 142

Marketing Marketing Production Activism 142

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).

Marketing 154

Marketing Marketing Non-Profits Technology 154

Selfish Giving

JANUARY 8, 2025

Below is a pie chart highlighting how I collaborated with clients last year and provided value through my work. Second, I occasionally collaborate with agencies as their tactical consultant, helping to bring their strategies to life. Marketing Your Cause 1. The percentages are derived from revenue.

Retail 130

Retail Children Food Public and Nonprofit Management 130

Nonprofit Marketing Insights by GlobalOwls

JUNE 22, 2023

Advice for Social Media Marketing Campaigns in 2023 Social media marketing campaigns in 2023 call for a dynamic and adaptive approach. Staying ahead of the curve and adjusting strategies to current trends and consumer behaviors is crucial for marketers. It also assists in increasing brand expansion.

Marketing 144

Marketing Marketing Production Values 144

iMarketSmart

NOVEMBER 6, 2024

Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. This isn’t a collaborative approach; it’s transactional. Meanwhile, major gift donors retain at more than twice the rate (38%), with initial gifts averaging $29,000 and lifetime values of $77,000.

Participation and motivation 59

Participation and motivation Fundraising Fundraising Collaborations 59

Stanford Social Innovation Review

SEPTEMBER 7, 2023

trillion in terms of government social spend, philanthropy, and S-themed ESG assets under management could be considered the world’s largest financial market today. By one estimate , the worldwide impact investing market alone is $1.164 trillion. The environmentalist movement transitioned to a market where outcomes are traded.

Marketing 116

Marketing Marketing Public and Social Policy Governance 116

NonProfit Quarterly

APRIL 3, 2024

Since NOAH housing, by definition, does not have covenants or other affordability restrictions, when an owner chooses to sell their building, the units are always at risk of being turned into market-rate housing. This research was supported by the Small Buildings Collaborative with Mi Casa Inc., This is no small matter.

Values 137

Values Public and Nonprofit Management Construction Finance 137

Candid

MARCH 26, 2025

Learn about the organization Carpenter transitioned to the nonprofit sector after growing disillusioned with corporate sales and marketing. The more Carpenter worked in collaboration with the other teams across the organization, the better she could tell the real storyrather than just a story. Heres what they had to say.

Fundraising 52

Fundraising Fundraising Collaborations Values 52

Stanford Social Innovation Review

MARCH 24, 2025

Perhaps weve convinced ourselves that the market forces driving private sector consolidation somehow don't apply to mission-driven organizations. Effectively communicating the exponential increase in impact and value for money that our M&A would create helped with crucial funder conversations.

Social Enterprise 101

Social Enterprise Social Enterprise Nonprofits Culture 101

Fundraising Leadership

OCTOBER 28, 2022

Kristin Naragon, VP of global marketing and strategy at Akeneo, at a recent conference. As VP of global marketing and strategy at Akeneo, a product experience platform for more than 600 companies such as Sephora, Forever 21, Carhartt and more, Naragon works on global strategies for better customer experiences.

Collaborations 98

Collaborations Culture Energy Psychology 98

Ann Green

MAY 28, 2024

Partnerships with organizations that share your values can yield much-needed support for your nonprofit. In this guide, we’ll explore some of the simple steps your nonprofit can take to find a partner that shares your values and can provide the support you’re looking for. Learn how to find a like-minded partner in this guide.

Nonprofit governance and management 160

Nonprofit governance and management Public and Nonprofit Management Collaborations Nonprofits 160

NonProfit Leadership Alliance

APRIL 24, 2024

In exchange, your nonprofit can provide marketing for your sponsor, making it a win-win for both sides. By acquiring philanthropic partners and showing the value of collaborating with your organization, you can secure their long-term support! Map out the dates of their involvement so everyone is on the same page.

Nonprofit Leadership 201

Nonprofit Leadership Leadership Nonprofits Values 201

NonProfit Quarterly

SEPTEMBER 27, 2023

Because these small businesses are concentrated in expensive markets and have been highly impacted by 2020’s COVID lockdown, layered with pandemic-related anti-Asian sentiment and fearmongering , AA and NHPI entrepreneurs are at risk of commercial displacement. Honoring diversity requires collaboration.

Values 126

Values Community Development Race and Ethnicity Culture 126

Nonprofit Marketing Guide

FEBRUARY 16, 2023

marketing and fundraising, or marketing and advocacy) and jointly determining shared objectives and workloads. Centralized Teams Communications staff set the communications/marketing strategy and define their own workload. Typically the executive has limited or no marketing or communications expertise themselves.

Communication 214

Communication Nonprofit Administration and Development Nonprofits Retention 214

Anedot

NOVEMBER 4, 2024

Key Responsibilities: Leadership and Management Provide strategic direction and leadership to the organization, ensuring alignment with its mission and values. Foster a positive, inclusive, and collaborative organizational culture that empowers volunteers and maximizes their contributions. Track program goals and outcomes.

Nonprofit Administration and Development 52

Nonprofit Administration and Development Nonprofit governance and management Public and Social Policy Public and Nonprofit Management 52

Nonprofit Marketing Guide

JUNE 28, 2022

Offered training for board and staff based on shared organizational values. Co-collaborated to create summits/retreats with those underrepresented. Your DEI policy (if you have one) is a shared value, not a grant requirement, so feel free to bring leadership back to it. No more workshops where people cry, clap and crap.

Communication 193

Communication Collaborations Culture Activism 193

NonProfit Quarterly

FEBRUARY 12, 2025

They were initially marketed to wealthier urbanites, who wanted the advantages of individual homeownership without all the responsibilities it entailed. This mechanism permits the seller to collect a modest increase in value while ensuring affordability to future buyers. By contrast, in market-rate co-ops, the sale price is uncapped.

Nonprofit governance and management 100

Nonprofit governance and management Manufacturing Governance Public and Nonprofit Management 100

Stanford Social Innovation Review

MAY 17, 2023

By Jim Bildner In 2012, more than a decade ago, in response to a growing wave of impact investing obsession, Kevin Starr warned that impact investing was doomed to fail: “Few solutions that meet the fundamental needs of the poor will get you your money back,” he observed, and “overcoming market failure requires subsidy.”

Marketing 122

Marketing Marketing Nonprofit Administration and Development Nonprofit governance and management 122

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

Marketing 78

Marketing Marketing Collaborations Advertising 78

Selfish Giving

MAY 1, 2018

Today on CauseTalk Radio , Megan and I talk to Adrienne Weil , Vice President of Partnerships at Partnership for a Healthier America (PHA) about how they approach corporate partnerships, cause marketing and measuring the impact of both. What is the value for partners in collaborating with PHA? What's the mission of the PHA?

Management 145

Management Collaborations Values Marketing 145