iMarketSmart

NOVEMBER 6, 2024

Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. This tactical approach sounds like sales-speak: “How do we get through the donor’s resistance?” This isn’t a collaborative approach; it’s transactional. Maybe we should email them one more time.”

Participation and motivation 59

Participation and motivation Fundraising Fundraising Collaborations 59

iMarketSmart

NOVEMBER 6, 2024

Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners. This tactical approach sounds like sales-speak: How do we get through the donors resistance? This isnt a collaborative approach; its transactional. Whats the best match or challenge to hook them?

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Fundraising Coach

MARCH 21, 2023

“What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 66

Ethics Philanthropy Donor Motivation Recruitment 66

Blue Avocado

AUGUST 20, 2024

By hook or by crook, you’ve also received access to lists of potential new donors (maybe from other nonprofits you’ve collaborated with). As a potential new donor, your solicitation letter appeals to me. Consideration 3: Donor Motivations Donors often pop up in the least likely places.

Public and Nonprofit Management 77

Public and Nonprofit Management Nonprofit governance and management Donor Motivation Universities 77