Remove Collaborations Remove Donor Motivation Remove Participation and motivation
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Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

The emphasis is on quick wins, often at the cost of building real relationships with donors. Without an understanding of each donor’s personal motivation, it’s hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners.

article thumbnail

Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

The emphasis is on quick wins, often at the cost of building real relationships with donors. Without an understanding of each donors personal motivation, its hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners.