Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts
iMarketSmart
NOVEMBER 6, 2024
The emphasis is on quick wins, often at the cost of building real relationships with donors. Without an understanding of each donor’s personal motivation, it’s hard to foster a connection that lasts. Tactical, Not Relational In low-dollar fundraising, donors are often treated like targets rather than valued partners.
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