Remove Collaborations Remove Donor Motivation Remove Marketing
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Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

This tactical approach sounds like sales-speak: “How do we get through the donor’s resistance?” This isn’t a collaborative approach; it’s transactional. It doesn’t dig into why a donor would want to give or build a relationship that invites them back. Conclusion: Aligning Strategy with Donor Values The takeaway?

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Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts

iMarketSmart

This tactical approach sounds like sales-speak: How do we get through the donors resistance? This isnt a collaborative approach; its transactional. It doesnt dig into why a donor would want to give or build a relationship that invites them back. Conclusion: Aligning Strategy with Donor Values The takeaway?

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[Guest Post] The Diagram of Ethical Storytelling Excellence

Fundraising Coach

What” compels donors to give cannot be reduced to a dirty tear-streaked face, or stories of profound hardship. Trying to measure donor motivations in A/B marketing tests is challenging and we are often not able to draw concrete conclusions as to why some campaigns were marginally more successful than others.

Ethics 66
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Why is it Hard to Give My Money Away? A Donor’s Perspective

Blue Avocado

By hook or by crook, you’ve also received access to lists of potential new donors (maybe from other nonprofits you’ve collaborated with). As a potential new donor, your solicitation letter appeals to me. Consideration 3: Donor Motivations Donors often pop up in the least likely places.