Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts
iMarketSmart
NOVEMBER 6, 2024
Low-Dollar vs. Major Gifts Fundraising – Strategy Over Amounts In the nonprofit world, leaders, board members, and staff are faced with a unique balancing act. While low-dollar fundraising focuses on broad, transactional outreach, major gifts fundraising takes a relationship-first approach, centered around deeper, more meaningful connections.
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