Low Dollar vs Major Gifts Fundraising – It’s the Underlying Strategy that Matters, not the Amounts
iMarketSmart
NOVEMBER 6, 2024
This tactical approach sounds like sales-speak: “How do we get through the donor’s resistance?” This isn’t a collaborative approach; it’s transactional. It doesn’t dig into why a donor would want to give or build a relationship that invites them back. Conclusion: Aligning Strategy with Donor Values The takeaway?
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