Nonprofit Marketing Guide

JANUARY 27, 2021

Last week, we shared that we found in the 2021 Nonprofit Communications Trends Report that a majority of nonprofits said they did more communications planning (63%) and that the level of internal collaboration on the communications workload went up (57%) as a result of the pandemic. We refer to this spectrum as CALM not BUSY.

Participation and motivation 300

Participation and motivation Collaborations Communication Leadership 300

Nonprofit Marketing Guide

MARCH 20, 2018

I’m working on a new two-part webinar series for late April on building an organizational culture that supports your communications work. . I’m using a basic definition of culture: The shared assumptions, values, beliefs, attitudes, and standards that govern how people behave. Or you can email me directly. . Shared Goals.

Culture 122

Culture Communication Nonprofit governance and management Governance 122

Candid

NOVEMBER 12, 2024

It is part of our culture and what gives our region a competitive advantage.” The foundation is calling on donors to consider leaving 5% of that wealth to their communities, and that message is resonating, says Carrie Malek-Madani, director of marketing and communications. A strong culture of giving?

Culture 105

Culture Foundations Children Philanthropy 105

NonProfit Leadership Center

MARCH 6, 2023

new training events and certificate programs to help you renew your commitment to growth and to nurture your organization’s learning culture. During this interactive course taught by nonprofit leader Mandy Cloninger , you’ll explore the various types of strategic collaborations, including partnerships, mergers and acquisitions.

Nonprofit governance and management 288

Nonprofit governance and management Culture Leadership Nonprofits 288

NonProfit Leadership Alliance

JULY 2, 2024

Strategy, Marketing, and Technological Planning The journey towards nonprofit growth begins with strategy, marketing, and technological planning. This includes assessing market trends, analyzing donor behavior, and leveraging new technology to enhance operations and communication. Not sure where to even start?

Public and Social Policy 204

Public and Social Policy Nonprofit governance and management Public and Nonprofit Management Culture 204

Nonprofit Marketing Guide

OCTOBER 11, 2022

Collaboration is the first word in our CALM not BUSY framework. . Internal collaboration with your colleagues requires trust. The post Collaboration Tip: Create Your Own Version of the Colbert Questionert appeared first on Nonprofit Marketing Guide. Watch a few of the interview segments and see what you think!

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Collaborations Marketing Marketing Culture 130

Nonprofit Marketing Guide

AUGUST 4, 2021

Can we celebrate groups of donors collaboratively funding causes and organizations? Collaborative Fundraising. Collaborative fundraising could look like: Co-hosting a fundraising event with other nonprofit partners. The post Bringing Community Centric Fundraising to Life appeared first on Nonprofit Marketing Guide.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Nonprofit Marketing Guide

AUGUST 7, 2015

All this week, we are taking a look at what it means to be a CALM Communications Director ( Collaborative , Agile , Logical , and Methodical). The same goes with nonprofit marketing. No other single tool can shore up your marketing methodology better than an editorial calendar. Today, let’s talk about being Methodical.

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Collaborations Psychology Production Energy 189

Nonprofit Marketing Guide

JULY 14, 2021

At Nonprofit Marketing Guide, we’ve been training, coaching, and researching nonprofit communications directors and teams for more than 15 years. In that time, we’ve learned A LOT about the stages that nonprofits and their communications staff go through as they establish, implement, and grow robust marketing and communications programs.

Collaborations 211

Collaborations Culture Communication Marketing 211

Selfish Giving

FEBRUARY 5, 2017

Sometimes those business people are asked to partner with your organization through cause marketing—thus creating a win-win-win for the not-for-profit, the business, and the community. The culture and practice of managing a not-for-profit is always changing. cancer, literacy, hunger, homelessness, etc.)

Marketing 133

Marketing Marketing Culture Recruitment 133

Pam Moore

AUGUST 28, 2024

Brand Culture: Cracking the Code for AI Adoption and Growth In today's fast-paced AI digital landscape, it's important to keep your brand's presence fresh, strong and consistent. The secret sauce is cultivating a robust brand culture that touches every aspect of your social media and digital marketing strategy.

Culture 78

Culture Technology Collaborations Values 78

NonProfit Quarterly

MARCH 1, 2023

The cultural sector is actively seeking alternatives to business-as-usual. This article concludes the series, “ Remember the Future: Culture and Systems Change ,” which is co-produced by Art.coop and NPQ. And, of course, providing for people’s artistic and cultural needs is a core part of building a thriving community economy as well.

Culture 101

Culture Retail Community Development Collaborations 101

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

How can your B2B Tech Marketing Strategy Go Green. Check out what you can do as a B2B company to improve your Marketing around it. To help you, we collected proven B2B green marketing tactics that work for tech companies. Make Green Collaborations with Big Industry Players. Set Green Milestones. Department of Energy.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Nonprofit Marketing Guide

JANUARY 12, 2022

Even more exciting – it’s time to start to think about where to get the best ROI on your marketing dollars. . Below, we have compiled a list of areas to prioritize when planning your marketing investments. Let me introduce Community Centric Marketing (the sister of our favorite topic Community-Centric Fundraising ).

Marketing 154

Marketing Marketing Non-Profits Technology 154

Stanford Social Innovation Review

JUNE 20, 2023

By Phil Buchanan , Alyse d’Amico & Leaha Wynn Organizational performance depends on thoughtful policies and practices with respect to employees and culture. Often, culture is simply neglected. We have come to believe in six people and culture approaches that in many respects go against the grain.

Culture 110

Culture Nonprofit Administration and Development Public and Nonprofit Management Participation and motivation 110

Nonprofit Marketing Guide

AUGUST 27, 2019

At Nonprofit Marketing Guide, we’ve been training, coaching, and researching nonprofit communications directors and teams for more than 15 years. In that time, we’ve learned A LOT about the stages that nonprofits and their communications staff go through as they establish, implement, and grow robust marketing and communications programs.

Marketing 127

Marketing Marketing Nonprofits Collaborations 127

Nonprofit Marketing Blog

JULY 8, 2013

Givers excel in a collaborate work environment, but can burn out easily if they don’t see the impact of their contributions or don’t learn how to set boundaries. This is especially true for people in helping professions such as nonprofit leadership, cause marketing and social responsibility. Reduce costs. Here’s how.

Culture 94

Culture Participation and motivation Collaborations Values 94

Nonprofit Marketing Guide

OCTOBER 18, 2022

This can have a disastrous effect on what may already be a complicated team culture at your organization. Collaborate. appeared first on Nonprofit Marketing Guide. Not prioritizing your calls to action can also lead to your staff members feeling like they have to play politics to get included. three major programs in a month).

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Collaborations Culture Education Education 229

Fundraising Leadership

OCTOBER 28, 2022

Kristin Naragon, VP of global marketing and strategy at Akeneo, at a recent conference. As VP of global marketing and strategy at Akeneo, a product experience platform for more than 600 companies such as Sephora, Forever 21, Carhartt and more, Naragon works on global strategies for better customer experiences.

Collaborations 98

Collaborations Culture Energy Psychology 98

Nonprofit Marketing Guide

OCTOBER 11, 2023

Paint them a clear picture of a future enriched by a collaborative approach. These positive stories help create a culture where change is not just okay but something to be celebrated. If you’re excited about a new marketing strategy, share your results and insights with the team. Change can be scary for some people.

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Culture Management Collaborations Leadership 262

Nonprofit Marketing Guide

JULY 29, 2020

Let’s look at another common collaboration problem for communications staff: You can’t get the information you need from the right people to do your job well. We’ll tackle this situation using our Four Steps to Work Through Collaboration Problems. Or perhaps this is more about meeting culture.

Collaborations 188

Collaborations Culture Communication Nonprofits 188

Nonprofit Marketing Guide

JULY 8, 2022

Time to cool off and wind the week down with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have nonprofit office culture and leadership, some fundraising to-dos for the summer, Twitter Ads, Google Grants and more. Oga’s Cantina.

Communication 173

Communication Ethics Culture Leadership 173

Nonprofit Marketing Guide

JUNE 28, 2022

Co-collaborated to create summits/retreats with those underrepresented. Here is what we learned from the report: Having a DEI policy alone does not shift organizational culture. Our friend and co-collaborator Kim Pevia has trained with us before. That is part of our journey we plan to share with those attending the webinar.

Communication 193

Communication Collaborations Culture Activism 193

The NonProfit Times

JANUARY 9, 2025

Your nonprofits brand isnt just about marketing; its about showing potential hires what makes your organization special. Create a culture where your staff feels proud of their work. Prioritizing Workplace Culture and Inclusion A strong, supportive workplace culture isnt just a nice to have, its essential.

Public and Nonprofit Management 98

Public and Nonprofit Management Culture Recruitment Insurance 98

Nonprofit Marketing Guide

JANUARY 6, 2011

For this monthly service, I’m talking about something that’s more timely so it can include ideas related to recent headlines and pop culture. 2011 Editorial Calendar from Lightbox Collaborative : This was created specifically for nonprofits and has suggestions related to holidays and other seasonal dates like Daylight Savings.

Nonprofits 173

Nonprofits Collaborations Culture Communication 173

Nonprofit Marketing Guide

OCTOBER 21, 2020

You should work on being more Collaborative, Agile, Logical, and Methodical (CALM) and less Bogus, Unrealistic, Sidestepping, and Yoked (BUSY). CALM not BUSY is the framework we created to help you understand how to manage your nonprofit’s communications work for maximum effectiveness.

Collaborations 280

Collaborations Management Communication Nonprofits 280

Nonprofit Marketing Guide

SEPTEMBER 8, 2021

As a young marketing and development professional at both local and national non-profit organizations, scarcity ruled my life and my work. They looked like: Marketing that focused on the deficits of the people we served, instead of their assets based on a belief that it would garner more attention, . . – adrienne maree brown.

Non-Profits 273

Non-Profits Energy Leadership Children 273

NonProfit Leadership Alliance

JULY 10, 2023

This cost includes marketing and recruiting for the position, the extra time it takes for other staff to adopt and complete the tasks to stay on target, and training the new employee. Foster a Positive Organizational Culture: Cultivate a work environment that promotes trust, respect, and open communication.

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Retention Psychology Public and Nonprofit Management Nonprofit Leadership 183

Nonprofit Marketing Guide

MARCH 15, 2019

Today’s Mixed Links is a special round up of communications and marketing breakout sessions from this year’s conference. Each session includes “collaborative notes” which are Google Docs where attendees add insights from the sessions and panelists include links to their presentations.

Communication 156

Communication Advertising Nonprofits Retention 156

Nonprofit Marketing Guide

FEBRUARY 19, 2021

I am coming to you a little earlier than normal with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media trends, donation form best practices, how to spot a toxic work culture and more. Nonprofit Training Opportunities for You….

Communication 130

Communication Ethics Culture Energy 130

Nonprofit Marketing Guide

JULY 20, 2015

Em Hall is an award-winning marketer with a knack for digital strategy and social media. I like having meetings earlier in the day if possible and on Wednesdays marketing coordinator Paige and I have a standing call with our PR agency. We’d love to hear from you too! I love it when people and ideas come together that way.

Communication 242

Communication Nonprofits Technology Collaborations 242

Nonprofit Marketing Insights by GlobalOwls

JUNE 10, 2024

Before you set up your next search for a new team member, let’s go over a few essential tips to keep in mind that will help you recognize and attract the most appropriate candidates to join your organization and make a difference through your collaboration. What Strategies Can Nonprofit Teams Use for Effective Collaboration?

Non-Profits 122

Non-Profits Social Enterprise Social Enterprise Nonprofit governance and management 122

NonProfit Leadership Alliance

JUNE 3, 2024

Cultural competency and diversity are core competencies of the CNP program, essential for emerging nonprofit leaders to operate successfully in diverse communities. Opportunities and Challenges Prioritizing DEI initiatives can enhance organizational culture, improve decision-making, and increase social impact.

Nonprofit Leadership 130

Nonprofit Leadership Culture Public and Nonprofit Management Leadership 130

Ann Green

MAY 28, 2024

The most obvious benefit to a partnership is the possibility of additional funding—but these collaborations have much more to offer. However, with the right stewardship techniques, smaller collaborations can grow to large-scale partnerships one day. What are the benefits of building community partnerships?

Nonprofit governance and management 158

Nonprofit governance and management Public and Nonprofit Management Collaborations Nonprofits 158

Pam Moore

JULY 29, 2024

With the right approach and tools, you can transform this chaos into streamlined digital and social media marketing success. Do These Digital Marketing and AI Challenges Sound Familiar? Need to implement the integrated email marketing and CRM program you purchased last year. Content marketing program really needs structure.

Culture 133

Culture Technology Participation and motivation Leadership 133

Nonprofit Marketing Guide

FEBRUARY 19, 2021

I am coming to you a little earlier than normal with the most helpful articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have social media trends, donation form best practices, how to spot a toxic work culture and more. Nonprofit Training Opportunities for You….

Communication 127

Communication Ethics Culture Energy 127

Nonprofit Marketing Guide

JULY 22, 2020

Let’s tackle this situation using our Four Steps to Work Through Collaboration Problems. But you might want to look at larger internal communications and office culture issues too. Of course, we communicators desperately need our coworkers to talk to us in order for us to do our jobs well, but not ALL DAY, EVERY DAY. Name the Problem.

Communication 180

Communication Culture Collaborations Nonprofits 180