Nonprofit Marketing Guide

OCTOBER 24, 2012

As I’ve been writing my new book on content marketing for nonprofits, I’ve tried to keep in mind the different stages that nonprofits go through as their communications and marketing programs mature. Communications work is often parceled out among program staff and the executive director. Stage I: Doing.

Marketing 228

Marketing Marketing Participation and motivation Public and Nonprofit Management 228

NonProfit Hub

JULY 30, 2020

But one of the most prevalent has been staying motivated at work. We’re going to have to teach ourselves and our teams how to stay productive and motivated , even when we can’t be there face-to-face. . Communication, communication, communication. at least for the United States. Challenges to working online.

Participation and motivation 91

Participation and motivation Public and Nonprofit Management Production Collaborations 91

NonProfit Leadership Alliance

OCTOBER 4, 2023

However, you probably work at an organization where each department works in a “horseshoe” format – meaning nobody collaborates well and communication takes way too long – traveling up the chain of command, across, and then back down. It means helping them solve their most pressing issues in a collaborative process.

Leadership 211

Leadership Participation and motivation Collaborations Culture 211

Anedot

FEBRUARY 28, 2025

Located in beautiful Novato/Marin County/CA, our workplace culture is driven by our five values: teamwork and collaboration, equity, excellence, integrity, and learning and continuous improvement. Join an organization dedicated to providing a supportive and professional working environment. 16 hours per week.

Food 52

Food Participation and motivation Non-Profits Nonprofit Administration and Development 52

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Delegation also fosters more participation, collaboration, and teamwork, allowing marketing teams to harness the diverse talents across the team. Building Trust with Effective Communication and Delegation Trust is an important factor in any relationship but especially when it comes to your direct reports.

Marketing 205

Marketing Marketing Participation and motivation Construction 205

NonProfit Leadership Center

AUGUST 14, 2023

According to Ernest Hooper, renowned storyteller and nonprofit leader in Tampa Bay, it’s collaboration and shared knowledge. Every participant walks away with renewed promise." Ernest embodies collaboration and community, and I can’t think of a better leader to facilitate and guide us through this powerful event."

Nonprofit Leadership 130

Nonprofit Leadership Leadership Participation and motivation Collaborations 130

Nonprofit Marketing Insights by GlobalOwls

JULY 16, 2021

Most importantly, communicate your sustainability efforts to your target audiences. Create an environmental sustainability statement you can communicate with your employees and B2B customers. To enhance the effectiveness of green marketing, consider hiring professionals that have already collaborated with eco-friendly companies.

Marketing 140

Marketing Marketing Environmental Participation and motivation 140

Candid

SEPTEMBER 11, 2024

Yet, according to the DAF Research Collaborative , 37% of DAF accounts can go unused in a given year. Giving days create urgency and a sense of togetherness for donors—and both can motivate action. To participate in DAF Day, nonprofits can sign up to be listed in the participant directory and receive a free marketing tool kit.

Participation and motivation 122

Participation and motivation Collaborations Health Education 122

Ann Green

OCTOBER 2, 2024

The goal here isn’t that you should immediately start participating in every activity we’ve listed. If your nonprofit has a monthly giving or membership program , you can recruit current participants to promote the opportunity to their family members and friends. Participate in cross-blogging. Collaborate with influencers.

Participation and motivation 177

Participation and motivation Education Education Activism 177

Getting Attention

JUNE 14, 2011

That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 10) like you this summer, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences.

Collaborations 64

Collaborations Participation and motivation Agriculture Activism 64

Blue Avocado

JANUARY 7, 2025

Also, the board determined that the interim should possess the following attributes: Strong communication skills, a high level of emotional intelligence, and a diplomatic demeanor. This entailed building trust, enhancing communication, and showing the boards ongoing commitment to remedying the noxious situation.

Leadership 69

Leadership Nonprofit Leadership Culture Participation and motivation 69

Getting Attention

OCTOBER 19, 2011

That’s one of the reasons I’m so looking forward to working with a small group of nonprofit communicators (no more than 15) like you this fall, leading them through this immersion program to learn how to develop messages collaboratively—with me, the other program participants, and their colleagues and external audiences.

Collaborations 64

Collaborations Participation and motivation Values Associations 64

Getting Attention

NOVEMBER 20, 2013

Are you in a tug of war with program colleagues for control of your communications? Raise your hand if you’ve run up against any of these challenges: Your colleague on the program side makes an outrageous communications demand based on a consumer marketing model. I was transparent about all of this, and it was a good motivator.

Communication 70

Communication Collaborations Participation and motivation Culture 70

Candid

APRIL 24, 2024

PEAK Grantmaking’s “Reimagining Philanthropy” conference in March exploring these themes was a fitting setting for a session Candid organized about advancing systems change via data collaboration at scale. The panelists also agreed that nonprofits are motivated to provide the data when they know how funders are using it.

Collaborations 52

Collaborations Public and Nonprofit Management Participation and motivation Philanthropy 52

Stanford Social Innovation Review

MARCH 7, 2024

Some years ago, we participated in an activity aimed at raising awareness of gender bias among hiring managers. Only Paty, Lumi, and one other woman in the group agreed that there was gender inequity, and the other participants were astonished that the three of us aligned against their view.

Nonprofit governance and management 126

Nonprofit governance and management Collaborations Public and Social Policy Participation and motivation 126

NonProfit Leadership Alliance

OCTOBER 26, 2022

Knowing your audience members’ relative age range can help you choose how to communicate with them. For those long-term donors, you could instead share a survey asking for their feedback on why they first donated to your cause and what motivated them to continue supporting your mission. . Engage with your community.

Participation and motivation 147

Participation and motivation Energy Retention Recruitment 147

Ann Green

JANUARY 20, 2021

While one of the main attractions of nonprofits are live fundraising events and other experiences, it’s challenging for ever y member to participate and attend. Give your members an opportunity to get to know their community even if they can’t actually meet them. Communicate within message boards and forums.

Nonprofits 156

Nonprofits Participation and motivation Management Communication 156

GiveGab

SEPTEMBER 1, 2022

GDLF attendees enjoyed two days of learning, growing, and collaborating as they explored new engagement and fundraising strategies, participated in peer-led sessions, and heard updates on all things GiveGab. Inspiring Collaboration. Attendees from Give Local 757! Learning Among Leaders.

Collaborations 52

Collaborations Production Participation and motivation Philanthropy 52

Bloomerang

OCTOBER 28, 2023

Host interactive events: Consider organizing interactive events where participants need to work together to solve a puzzle or mystery. Arrange inclusive community events: Community gatherings that celebrate diversity and inclusivity can resonate with a broad audience, including those who are passionate about social causes.

Participation and motivation 105

Participation and motivation Fundraising Fundraising Activism 105

Candid

JANUARY 24, 2022

Ask if there’s a way for your communications to be more explicit in naming race, and if what you’re referencing applies in a similar way to people who are Black, Indigenous, or people of color. How can we develop more actionable reactions and communications? Disappointed? Differently-abled. By asking your audience, co-workers, etc.

Race and Ethnicity 116

Race and Ethnicity Participation and motivation Communication Collaborations 116

The NonProfit Times

MAY 6, 2024

By Olga Moshinsky Woltman “The growth mindset is based on the belief that your basic qualities are things you can cultivate through your efforts.” – Carol Dweck It is a truth universally acknowledged that employees who are motivated to continuously learn and grow will be the ones to take on new challenges, innovate, and problem-solve.

Public and Social Policy 105

Public and Social Policy Public and Nonprofit Management Participation and motivation Culture 105

iMarketSmart

JUNE 7, 2023

Here’s why: “High performers ask with confidence because they understand the donor’s connection and motivations. They don’t like to be bombarded and hassled with nonstop generic communications. It happens when a relationship of trust and collaboration has been developed and solidified. Transparency is key here.

Nonprofit Administration and Development 98

Nonprofit Administration and Development Fundraising Fundraising Collaborations 98

Nonprofit Fixer

AUGUST 15, 2023

It requires excellent communication, organization, creativity, and problem-solving. GET THE BOARD FUNDRAISING WORKSHEET Communication Skills Are More Important than Ever There are so many different ways that fundraising intersects with communication. Our motivations are for the common good and the public interest.

Public and Nonprofit Management 98

Public and Nonprofit Management Fundraising Fundraising Participation and motivation 98

The Agitator

OCTOBER 5, 2010

Social networks are effective at increasing participation —by lessening the level of motivation that participation requires. They inform their community, attend events, volunteer. If you or your nonprofit are devotees of Facebook and Twitter, his article is sure to fire you up! Here are just a few excerpts.

Participation and motivation 63

Participation and motivation Public and Nonprofit Management Activism Energy 63

Pam Moore

JULY 29, 2024

From keeping up with platform changes to integrating the latest AI tools, and ensuring your team is aligned and motivated, the challenges can seem endless. Can it help them better communicate with prospects and existing customers? Tap into the OPXFactor – Other People's Content, Community and Advertising Dollars: 32.

Culture 133

Culture Technology Participation and motivation Leadership 133

Stanford Social Innovation Review

MARCH 5, 2024

In 2021, for example, the technology company Tencent, which supports nonprofits in various fields as part of its CSR practice, collaborated with D-Lab to recruit a small team of data annotators with physical disabilities. In addition, emerging fields that require skill but not a lot of physical mobility are opening up.

Nonprofit governance and management 119

Nonprofit governance and management Nonprofit Administration and Development Public and Nonprofit Management Technology 119

Sweet! by BlueSky

MARCH 6, 2021

Event participants and teams need goals. Goals always help people stay motivated. Fundraisers are more engaged participants and supporters of your organization. Teams that encourage each other, motivate each other, and hold themselves accountable raise the most money. Communication + Encouragement = Fundraising.

Participation and motivation 52

Participation and motivation Fundraising Fundraising Collaborations 52

Pam Moore

JUNE 23, 2019

Your ability to empower, inspire, motivate and move your audience to real action that changes their mindset, business or life is what matters. What social networks are they using to communicate with other attendees, sponsors and event hosts? Communicate and Work like a pro. How many times have they attended the event?

Values 90

Values Marketing Marketing Communication 90

Pam Moore

JUNE 23, 2019

Your ability to empower, inspire, motivate and move your audience to real action that changes their mindset, business or life is what matters. What social networks are they using to communicate with other attendees, sponsors and event hosts? Communicate and Work like a pro. How many times have they attended the event?

Values 90

Values Marketing Marketing Communication 90

NonProfit Leadership Alliance

MAY 27, 2024

Yet, when you allocate resources effectively, you empower your team members to enhance their skills by participating in nonprofit professional development. For instance, if you read about the different types of segments you can create in a donor database, you can collaborate on how the information plays into your work.

Nonprofit governance and management 130

Nonprofit governance and management Public and Nonprofit Management Public and Social Policy Nonprofit Leadership 130

Anedot

AUGUST 29, 2024

Helps formulate goals and strategies for community events. Directs the implementation of community events so that income and community awareness goals are achieved. Ensure consistent guidelines and quality participant experience across organization. Ensure actions and communications follow core values.

Philanthropy 52

Philanthropy Non-Profit Management Participation and motivation Charitable Contribution 52

NonProfit Hub

JULY 28, 2016

Nonprofits need to show clear, emotional images to motivate and connect with their donors. Democracy is the “extent to which an organization engages its board, staff, members, participants, volunteers, supporters, and other stakeholders in both defining and communicating the brand identity.”

Participation and motivation 63

Participation and motivation Nonprofits Production Management 63

Nonprofit Megaphone

APRIL 6, 2023

1: Gamify your fundraising efforts: Create a game or challenge that encourages supporters to raise money and compete with others to reach a goal Gamification can add excitement and intrigue to your fundraising efforts, encouraging supporters to actively participate while competing with others to achieve a common goal.

Participation and motivation 52

Participation and motivation Collaborations Education Education 52

Anedot

OCTOBER 22, 2024

Located in beautiful Novato/Marin County/CA, our workplace culture is driven by our five values: teamwork and collaboration, equity, excellence, integrity, and learning and continuous improvement. Join an organization dedicated to providing a supportive and professional working environment.

Management 52

Management Public and Social Policy Participation and motivation Non-Profits 52

NonProfit Quarterly

MARCH 17, 2025

13 Since COVID-19, AI-driven diagnostic tools, telemedicine platforms, and mobile health applications have been rapidly gaining traction, promising to bridge the gap between healthcare providers and underserved communities. 40 The commercialization of health innovations also raises concerns.

Health 53

Health Technology Healthcare Medical 53

Stanford Social Innovation Review

JUNE 20, 2023

The reasons range from inertia (“we’ve always done it this way”) to questionable motivations (perhaps that employee wellness program isn't actually designed with employee wellness as its primary goal). It would be harder to motivate people and sustain a strong culture if that were not the case.

Culture 111

Culture Nonprofit Administration and Development Public and Nonprofit Management Participation and motivation 111

Nonprofit Marketing Insights by GlobalOwls

JANUARY 4, 2024

HR professionals must develop a keen sense of how to foster a work environment that aligns employee motivations with business objectives, thereby nurturing a productive and harmonious workplace. Cultivating Communication Proficiency In HR, the ability to communicate effectively is crucial.

Participation and motivation 52

Participation and motivation Ethics Education Education 52