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Dr. James explains how to harness friendship reciprocity to unlock heroic donations

iMarketSmart

6] See previous article: The Power of Heroic Philanthropy: Understanding Donor Motivations [7] Tooby, J., & Cosmides, L. Showing that you care: The evolution of health altruism. Social roles, prestige, and health risk. Civil Society. Proceedings of the British Academy, 88 , 119-144. [5] 10] Sugiyama, L.