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4 Things Working Against Your Productivity

Nonprofit Marketing Guide

.” We didn’t want to just share a list of tools and best practices on productivity, but wanted to get you to look at your time management in a completely different way. One of the big things we wanted to focus on was how so much of today’s culture is designed to work against your productivity. By Kristina Leroux.

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IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

This coming weekend, home products giant IKEA is betting that Facebook cause marketing will fill its stores. On January 14th, IKEA is hosting a Bring Your Own Friends (BYOF) event with deals and giveaways and is rewarding Facebook fans that invite their friends with a donation to Save the Children.

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Bloomberg Philanthropies Commits $500 Million to Beyond Carbon Campaign

The Chronicle of Philanthropy

Prest Brandon Bell, Getty Images Bloomberg Philanthropies’ support aims to increase the production of clean energy and boost the efforts of U.S. Kellogg Foundation promised $30 million over three years to advance opportunities for Haitian children, families, and communities.

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3 Resources to Raise More Money with Products & Services

Selfish Giving

When shoppers buy a product or service from a business a portion or percentage of the sale is donated to a good cause. For example, Dunkin Donuts ran a one-day promotion here in Boston that donated $1 from every ice coffee sold to Boston Children's Hospital. So pay attention!

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FedEx Founder, Veteran Fred Smith Offers Unusual Gift

The Chronicle of Philanthropy

Andrew Harnik/AP FedEx founder Fred Smith is giving proceeds from the film “Devotion,” which he financed, in part for scholarships for the children of Navy service members studying STEM. He financed the production of the film Devotion, about two Navy pilots in the Korean War.

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Best Cause Marketing Campaigns of 2012

Selfish Giving

Best Social Media Program: Luckie + Company’s Photo Tribute To Elf to Support Children’s Charities. Best Cause Product Progam: Rescue One Aids Family of Fallen Firefighter. Best Product Donation Program: Hanes & Salvation Army Sock Drive on Skid Row. Best Mobile Program: Saucony Run4Good.

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What is Nonprofit Marketing?

Nonprofit Marketing Guide

In the business world, corporations communicate the benefits of their products, then customers exchange money for those products. Sometimes the product is something you can hold like a pair of shoes and sometimes it’s an experience, like a concert. Marketing is all about communicating what’s called the “value exchange.”

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