IKEA Saves the Children When Facebook Fans Invite Friends to Shop
Selfish Giving
JANUARY 9, 2012
On January 14th, IKEA is hosting a Bring Your Own Friends (BYOF) event with deals and giveaways and is rewarding Facebook fans that invite their friends with a donation to Save the Children. The donation to Save the Children is a secondary benefit, and the charity gets the money whether the invitee shows up or not. I like it.
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