Selfish Giving

OCTOBER 11, 2011

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between the Arthritis Foundation and Massage Envy and thought it was a great partnership. People often overate what I call “Garanimal” cause marketing. I think I know why.

Marketing 237

Marketing Marketing Children Retail 237

Selfish Giving

JANUARY 3, 2017

10 Best Cause Marketing Promotions of 2016 from Selfish Giving Welcome to my annual 10 Best Cause Marketing Promotions of 2016. As always, it was a great year for cause marketing. I Post On Great Cause Marketing Every Week. We saw what a retailer could do when it closed its stores on Black Friday. Please try again.

Marketing 214

Marketing Marketing Retail Food 214

Selfish Giving

DECEMBER 8, 2021

This week it's why you should use pets in your nonprofit marketing.????? The point is that if persuasion occurs with identification - which I believe it does - you can build a stronger connection with donors by featuring pets in your marketing. Frankly, I could talk about pet marketing all day. Marketing Your Cause 1.

Non-Profits 299

Non-Profits Marketing Marketing Retail 299

Selfish Giving

FEBRUARY 15, 2011

But we have yet to find the right partner to execute the large transactional cause marketing program that raises a lot of money. The movie theater cause marketing program of note in my city benefits The Jimmy Fund. Wehrenberg Theatres with 15 locations throughout the Midwest are supporting Variety the Children’s Charity of St.

Marketing 186

Marketing Marketing Retail Children 186

Selfish Giving

JUNE 20, 2017

If you haven't checked out the 2017 America's Charity Checkout Champions report, it's a must-read for anyone in the cause marketing space. Pouring over the report, I came away with seven key takeaways for cause marketers. Jude or Children's Miracle Network and we don't have national partners like Kmart and Autozone."

Retail 178

Retail Marketing Marketing Children 178

Selfish Giving

JANUARY 8, 2025

There are two fewer retailers to partner with: Party City and Big Lots close 1,600 stores and declare bankruptcy. Read more on the retail winners and losers of 2024. Big Lots Big Lots conducts annual in-store fundraising campaigns to support On Our Sleeves , a movement focused on children's mental health.

Retail 130

Retail Children Food Public and Nonprofit Management 130

Selfish Giving

DECEMBER 17, 2009

Boston’s #1 hip hop station, Jam’n 94.5 , and everyone’s favorite hip retailer, Target , which has a store less than a mile from the hospital, teamed up to reward some very needy kids with a great Christmas and a happy New Year. It also reinforced a few key rules for successful local cause marketing. Radio is key.

Marketing 207

Marketing Marketing Medical Retail 207

Selfish Giving

JANUARY 21, 2009

Most of them come from marketing, advertising and public relations. They all see opportunity in cause marketing, and they’re right. So how do you get a cause marketing job in Boston? (I Cause marketing jobs aren’t so much born as they are made. Get experience in cause marketing.

Marketing 180

Marketing Marketing Public and Nonprofit Management Children 180

Selfish Giving

NOVEMBER 1, 2010

With the month of pink finally over, a lot of causes have probably pinkwashed brainwashed themselves that they can’t do cause marketing without an official proclamation from Nancy Goodman Brinker. The branding and fundraising rewards of cause marketing are not limited to cancer causes. Any cause can benefit from cause marketing.

Marketing 189

Marketing Marketing Retail Children 189

Selfish Giving

DECEMBER 17, 2010

Because my hospital serves families from some of Boston’s poorest neighborhoods, we get our share of children in our emergency room who are victims of neglect and violence. Target was a gracious host, donated nearly all the backpacks we needed and put their South Bay retail team at our disposal for the event.

Retail 176

Retail Marketing Marketing Children 176

Selfish Giving

OCTOBER 12, 2010

It seems only fitting that in October we expose a few witches, a few frauds, to redeem cause marketing–especially during this month of “pink&# when scams abound. Save the Children, United Way, World Wildlife Fund). Corporations invest millions of dollars in these cause marketing campaigns. Gold Star.

Marketing 184

Marketing Marketing Retail Production 184

Selfish Giving

MARCH 21, 2018

Whether the storied retailer was murdered Caesar-like on the Ides of March by Amazon, Target and Walmart , or was a victim of gross mismanagement , was hotly debated on the Internet last week. But one thing is for sure: causes will lose millions when Toys "R" Us disappears from malls and retail parks this spring. Cause Marketing.

Retail 100

Retail Children Fundraising Fundraising 100

Nonprofit Marketing Guide

AUGUST 12, 2011

You develop a cause marketing partnership where, for example, they donate a percentage of sales or accept donations on your behalf (like in those coin jars at the register). Setting up Marketing and Fundraising Partnerships with Local Businesses. Setting up Marketing and Fundraising Partnerships with Local Businesses.

Fundraising 184

Fundraising Fundraising Retail Children 184

Selfish Giving

APRIL 25, 2018

Also, read the case study on Children's Miracle Network's efforts to recruit sponsors for their dance marathon program. Two weeks ago I asked readers if anyone was working with retailer Tractor Supply and their whopping 1,700 locations in 49 states. Test your knowledge of cause marketing law with this short quiz ! It was great!

Retail 100

Retail Agriculture Public and Nonprofit Management Law 100

Selfish Giving

DECEMBER 7, 2017

store manager Damon Ridley said he has helped older children put together a dinner menu for their younger siblings with the few dollars they have. “I Source: Wall Street Journal There's a fascinating article in this week's Wall Street Journal on how discount retailer Dollar General is thriving in rural America. Dollar General Corp.’s

Retail 100

Retail Marketing Marketing Children 100

Selfish Giving

NOVEMBER 2, 2022

Last week I had a great conversation with a large retailer (1000+ stores) about its checkout charity program and how they absolutely blew the lid off their fundraising goal. Marketing Your Cause 1. In this study, B2B marketers rate the effectiveness of content by funnel stage. Not sold yet? That's cool. But what kind of content?

Retail 130

Retail Social Action Associations Production 130

Selfish Giving

APRIL 13, 2022

That case study you have on your retail partner will work great with other retailers. An iconic retailer that raised hundreds of millions for charities, including over $100 million for St. Jude Children's Research Hospital , is down to just three stores.?? ?? Marketing Your Cause 1. Brain Food 1.

Retail 130

Retail Public and Social Policy Insurance Public and Nonprofit Management 130

Selfish Giving

MARCH 21, 2011

Most of the major location-based cause marketing programs have been ATD’s. Your check-in triggers a donation from a retailer. I’m eagerly awaiting the arrival of a cause marketing badge! Hopefully, we’ll see a Foursquare cause marketing badge soon. An attendee at our session from St. Loyalty Programs.

Retail 184

Retail Technology Children Marketing 184

Selfish Giving

MARCH 16, 2022

Look no further than cosmetic retailer Lush , which has released a Knowledge Bath Bomb to support the teaching of truth in history. Marketing Your Cause 1. Senior Officer, Corporate Partnerships, Save the Children , Fairfield, CT 5. But what is creating that stickiness of, ‘This is a brand I stand behind. Brain Food 1.

Retail 130

Retail Production Recruitment Children 130

Selfish Giving

JULY 28, 2021

I'm clutching my pearls) of a retailer asking for a donation at the register! Point of sale isn't a violation of the "social contract" between customer and retailer. File this under "eternal cause marketing truths." Marketing Your Cause 1. Don Draper explains why nostalgia marketing is so, so effective.

Retail 130

Retail Marketing Marketing Children 130

Selfish Giving

JANUARY 22, 2020

I've already found several examples of cause marketing programs, like the one above, between Sunrays Citrus and Save the Children. But I would love to learn about YOUR campaigns with produce providers, suppliers, retailers and consumers. Marketing Your Cause 1. Send them my way. Partnership Notes. Very kind of you, Clark.

Marketing 130

Marketing Marketing Retail Children 130

Nonprofit Marketing Guide

AUGUST 4, 2021

Louis, Rachel left her position in for-profit retail leadership to join the nonprofit sector. She loves cooking, snuggling her two children, Peloton, and Instagram. The post Bringing Community Centric Fundraising to Life appeared first on Nonprofit Marketing Guide. Louis, Missouri.

Nonprofit Administration and Development 317

Nonprofit Administration and Development Fundraising Fundraising Leadership 317

Selfish Giving

APRIL 18, 2018

In 2017, dance marathon fundraisers collectively raised a whopping $38 million dollars for CMN and its children hospital affiliates across North America. inally, fast food cause marketers could learn a thing or two from their meat and onion-scented candle. ??The Marketing your cause ??. ??Why Brain food ????

Retail 100

Retail Children Food Technology 100

Selfish Giving

FEBRUARY 17, 2010

Many hospitals are leaders in cause marketing. Here in Boston Dana- Farber , Children’s Hospital and Boston Medical lead the charge. Jude Children’s Research Hospital , City of Hope and the Children’s Miracle Network raise tens of millions of dollars each year. Sick children. Nationally, St.

Marketing 100

Marketing Marketing Children Healthcare 100

Selfish Giving

JANUARY 3, 2024

I'm keeping all the current sections: Note from Joe, Partnership Notes, Marketing Your Cause, Cause Jobs, and Brain Food. ? How to do cause marketing with a laundromat. Check out how furniture retailer American Freight is supporting St. Jude's Children's Research Hospital through January 10th. ? Marketing Your Cause 1.

Marketing 130

Marketing Marketing Retail Food 130

Selfish Giving

MAY 13, 2020

So use this interactive tool from Google to identify fast-rising retail categories and go after them! Marketing Your Cause 1. Cause Marketing Specialist, East Tennessee Children's Hospital (Knoxville, TN) 3. Consumer behavior is changing changing rapidly and unpredictably, right? Brilliant idea! Cool Jobs in Cause 1.

Retail 100

Retail Children Food Health 100

Selfish Giving

DECEMBER 23, 2017

I took a peek into my Google analytics this weekend and here are the ten most popular cause marketing posts on Selfish Giving in 2017. 10 Best Cause Marketing Promotions of 2016 [SLIDESHARE]. My annual review of cause marketing promotions is always my most popular post! A Short History of Cause Marketing [INFOGRAPHIC].

Marketing 100

Marketing Marketing Retail Law 100

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

The Agitator

OCTOBER 2, 2011

At first glance, this article from the McKinsey Quarterly — We’re all marketers now — might seem too ‘foreign’ to the experience of nonprofits and fundraisers to bother with. Digital engagement yields customer data by the terabytes per day for some marketers. But I urge you to read it.

Marketing 93

Marketing Marketing Retail Retention 93

Selfish Giving

JUNE 12, 2019

In the second clip (2:03) , Amy Strawbridge , Subaru's brand partnerships and experiential marketing manager, discusses how the car company's work with NPF helps their business. Bean’s director of brand engagement, explains how the retailer leverages their partnership with NPF. Marketing Your Cause 1. Interesting! ??

Retail 113

Retail Children Foundations Food 113

Selfish Giving

JULY 10, 2019

GameStop is struggling as a retailer , but it's good to see they are still doing fundraisers like this one ?? Jude Children's Research Hospital just named this restaurant chain emerging partner of the year. Marketing Your Cause 1. 5 practical ways to target seniors in digital marketing. #5 for selling success.

Retail 133

Retail Children Fundraising Fundraising 133

Selfish Giving

MAY 31, 2016

Today on CauseTalk Radio , Megan and I talk to Linn Jordan , Director of Retail Marketing for Walgreens , about its efforts on behalf of Red Nose Day. This UK import is dedicated to raising money to help children who are most in need, both in the U.S. and in some of the poorest communities in the world.

Retail 124

Retail Children Production Marketing 124

Selfish Giving

FEBRUARY 13, 2019

The event features a free no-sew blanket-making activity in all of the craft retailer's 350 stores. Jude Children's Research Hospital. Trade show cause marketing??. Marketing Your Cause 1. Cool Jobs in Cause Marketing** 1. Manager of Impact & Cause Marketing, Pledgeling (Venice, CA) 4.

Retail 150

Retail Children Food Health 150

Selfish Giving

OCTOBER 8, 2018

This is no small feat, but now nonprofits need to do the same with companies, as adding cause marketing campaigns will unlock even more individual gifts. Home furnishing retailer West Elm celebrated #GivingTuesday for the first time last year by partnering with the ASPCA , the Human Rights Campaign, St.

Food 153

Food Retail Children Activism 153

Selfish Giving

AUGUST 31, 2022

To paraphrase management guru Peter Drucker: "The aim of marketing is to make fundraising unnecessary." And for me, nonprofit marketing means audience-building. Marketing Your Cause 1. Associate Director, Retail Cause Marketing, Children's Miracle Network, Children's Hospital of Philadelphia 2.

Retail 130

Retail Children Recruitment Universities 130

Selfish Giving

APRIL 4, 2018

I get asked all the time what the difference is between cause marketing and sponsorship. With Cause Marketing. A company sponsors your nonprofit's event or program so that they can market their business to your supporters. With Cause Marketing. Cause Marketing Notes ??. It can be confusing! ?? With Sponsorship.

Marketing 100

Marketing Marketing Retail Non-Profits 100

Selfish Giving

OCTOBER 2, 2019

Are cause marketing advertising disclosure “best practices” also required by law? Have any companies ever gotten into trouble with regulators for failing to include certain information in their cause marketing advertisements? All the money is going to Nationwide Children's Hospital. Marketing Your Cause 1.

Advertising 100

Advertising Law Marketing Marketing 100