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Of Myths and Markets: Moving Beyond the Capitalist God That Failed Us

NonProfit Quarterly

The National Association of Manufacturers, for example, saw its membership fall from over 5,000 businesses to fewer than 1,500. NAM, however, found a successful rebuilding and rebranding strategy in the mid-1930s as it became a central organizing arm of a movement to re-legitimize business in the eyes of the public and discredit the New Deal.