How To Use Numbers To Inspire More Giving (and How You Should NOT Use Them)
iMarketSmart
MARCH 27, 2022
But numbers, in fundraising, are different. In fundraising, we enter an alternate universe where numbers don’t work the same way. In fundraising world, numbers are still important. But fundraising world is weird. This is true in both lab experiments[1] and actual fundraising.[2] But fundraising world is weird.
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