How to develop a ‘character’ in your fundraising stories in 3 steps — according to Dr. Russell James
iMarketSmart
MARCH 20, 2022
Without a relatable character, the fundraising story is dead. Fundraising story character. The external goal of fundraising story is a gift. Character details in fundraising. This is powerful for fundraising. The same idea also works in fundraising experiments. At the heart of philanthropy is story.
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