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CauseTalk Radio Ep60: Investment in Employees Pays Dividends for Children Cancer Nonprofits

Selfish Giving

On today’s episode of CauseTalk Radio , Megan and I talk to John Kordsmeier , President of the Northwest Mutual Foundation , about the first year results of their fundraising efforts for Alex’s Lemonade Stand Foundation and Starlight Children’s Foundation. The results have been impressive: $1.5

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The Role of Emotion in Cause Marketing

Selfish Giving

Emotion is important to all types of fundraising, including cause marketing. But if the cashier asks for a gift to ensure our “our children have clean, safe tap water to drink&# more shoppers will give. We’re raising money today for children with the disease. Children instead of adults. I know I do.

Marketing 275
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Best Cause Marketing Campaigns of 2012

Selfish Giving

I searched through all my posts and Pinterest boards from last year and came up with my 2012 picks for best cause marketing campaigns. What were your favorite cause marketing campaigns of 2012? Best Action-Triggered Program: Chipolte Boorito for Chipolte Cultivate Foundation. Best Mobile Program: Saucony Run4Good.

Marketing 275
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Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

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7 Cause Marketing Lessons from Machiavelli

Selfish Giving

Niccolo Machiavelli , the Italian diplomat who wrote the classical treatise The Prince 500 years ago, probably would have been a big fan of cause marketing. For a man so interested in statecraft, Machiavelli would appreciate the bottom-line benefits of cause marketing to causes and companies. I see him more as a realist.

Marketing 278
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How to Choose a Cause for Cause Marketing

Selfish Giving

Last week I was meeting with a friend and talking cause marketing, of course. He explained he had recently seen a cause marketing promotion between the Arthritis Foundation and Massage Envy and thought it was a great partnership. People often overate what I call “Garanimal” cause marketing. More on that soon.

Marketing 237
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5 Cause Marketing Mistakes You Don’t Have to Make

Selfish Giving

And over the past seven years as a director of cause marketing, I’ve made more than my share! Thinking that cause marketing can build brand. We started our cause marketing program seven years ago believing that cause marketing could have a transformative impact on our brand (i.e. Awareness, yes.

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