IKEA Saves the Children When Facebook Fans Invite Friends to Shop
Selfish Giving
JANUARY 9, 2012
“Liking” the page triggered one meal donation, and more donations were earned as fans answered football and food-related trivia questions through the 2 Minute Trivia Drill Game. The program generated a whopping 25 million meals for Feeding American food banks across the country. There are two things we can learn from this program.
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