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Food Banks: Don’t Bury the Story!

Nonprofit Marketing Guide

I’m in the middle of developing a marketing strategy, including a website revamp, for a local food bank. As part of any strategy process, I like to take a look at what other similar organizations are doing, so I’ve perused the websites of dozens of small food banks across the U.S. donate, volunteer, get food).

Food 189
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6 Thanksgiving Cause Marketing Promotions I’m Thankful for

Selfish Giving

After all the important stuff, I’m thankful for good businesses and nonprofits that execute great cause marketing promotions that make me proud to call myself a cause marketer. Homelessness is not a natural a fit with cause marketing as causes involving women, troops abroad, kids and puppies tend to rule. I love Boston.

Marketing 278
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IKEA Saves the Children When Facebook Fans Invite Friends to Shop

Selfish Giving

One of the more successful digital tactics for cause marketing are Facebook “Likes” promotions. A good recent example of Facebook cause marketing was the Kraft Fight Hunger Facebook page for Feeding America during November. There are two things we can learn from this program. I like it.

Children 201
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Conveying Data with Infographics: School Food FOCUS Case Study

Nonprofit Marketing Guide

Our client, School Food FOCUS*, recently asked us to re-design this marketing piece. School Food FOCUS works with the largest school districts nationwide to advocate for school meals that are more healthful, regionally sourced, and sustainably produced. The nation’s largest districts convey the strongest market pull.

Food 180
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Ep185: The Story Behind Big Lots' $50 Million Gift to Nationwide Children's Hospital

Selfish Giving

Today on CauseTalk Radio , Megan and I talk to Jeremy Ball , who leads the Big Lots Foundation and is director of philanthropy and events for the parent company Big Lots , about the retailers impressive cause marketing efforts on behalf of Nationwide Children's Hospital. But this was just the tip of the iceberg.

Children 178
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The Best & Worst Local Cause Marketing Programs of 2010

Selfish Giving

I combed through the Selfish Giving archives and came up with the best and worst local cause marketing programs of 2010. I took the unprecedented step of not including any of my own cause marketing programs. (I Here are the seven best local cause marketing programs for 2010. to Save the Children up to $15,000.

Marketing 260
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Are QR Codes the Next Big Thing for Cause Marketing?

Selfish Giving

Imagine this: you visit your local supermarket and are asked to support a local food pantry. In your car before you leave the supermarket parking lot you run your iPhone over the barcode and a one minute video airs on a food pantry like no other. In 2009 it fed 75,000 men, women and children. You a buy a pinup for a buck.

Marketing 240