Remove Children Remove Donor Motivation Remove Homelessness
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Seeing Through the Donor’s Eyes: Introducing the Simplest Way to Understand the Fundraising Process from the Donor’s Perspective

iMarketSmart

Lets look deeper at the three stages donors must work through before giving a major gift. Why Donor Motivation for Giving If you walk up to a total stranger and ask for money, you wont likely get a friendly response. Once your team does prepare to make outreach, theyll have all the data for that donor at their fingertips.

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Donors often respond to internal triggers that aren’t clear even to them. For instance, they may give to the homeless shelter because they feel bad for people who don’t have homes or because it feels good to help someone in need or because their favorite uncle was homeless for a while or because of all those reasons!