iMarketSmart

MARCH 19, 2025

Why do so many major gift fundraisers struggle to connect with donors and motivate them to give? But one of the reasons is that too many fundraisers approach their outreach to donors from the perspective of the organization when they would be much more effective approaching it from the perspective of the donor.

Fundraising 59

Fundraising Fundraising Donor Motivation Values 59

Nonprofit Tech for Good

AUGUST 14, 2022

When time and resources are scarce, it’s easier to send out the same fundraising message to everyone in your community. See giving as a family tradition and seek to teach their children generosity. How Can you Encourage Your Donors to Give? How Can you Encourage Your Donors to Give?

Psychology 118

Psychology Donor Motivation Philanthropy Nonprofits 118

iMarketSmart

JUNE 12, 2023

Now, it’s time to get back to the “one big thing” in fundraising: Advance the donor’s hero story. It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14] It shows up in real world fundraising. But torturing your donors is not the point.

Donor Motivation 52

Donor Motivation Philanthropy Insurance Altruism and Helping 52

Nonprofit Marketing Guide

FEBRUARY 22, 2018

But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. In every fundraising conversation. Nonprofits are often very good at talking about what they do. In every piece of written communications.

Communication 145

Communication Food Medical Donor Motivation 145

Bloomerang

SEPTEMBER 18, 2024

Adults had as much fun as the children. The development director recruited members to become donors at invitation-only ‘after-hours’ events, where the adults roamed the museum, slid down slides, and tinkered and played at every exhibit to their hearts’ content. It’s understanding donor motivations. Admirable goal.

Donor Motivation 105

Donor Motivation Culture Children Recruitment 105

iMarketSmart

MARCH 20, 2022

Without a relatable character, the fundraising story is dead. To be relatable, the donor must identify with the character. The donor must see things from the character’s perspective. The donor must have empathy for the character’s situation. Fundraising story character. Character details in fundraising.

Organizational Behavior 52

Organizational Behavior Children Fundraising Fundraising 52

NextAfter

OCTOBER 3, 2023

First of all, it’s not just something we made up for fundraising. When it comes to a/b testing in fundraising, we aim for a 95% level of confidence before declaring the treatment a winner —meaning that there is only a 5% chance that the result of the test is “random” rather than a true difference in performance.

Donor Motivation 88

Donor Motivation Children Fundraising Fundraising 88