iMarketSmart
JUNE 12, 2023
It worked when the cause was Tsunami victims [11] Hurricane Katrina victims [12] Victims of war and genocide,[13] or Starving children.[14] 17]) The point is that the behavior gives insight into core donor motivations. But it worked great whenever the cause protected others in peril. Heroic philanthropy needs both parts.
Nonprofit Marketing Guide
FEBRUARY 22, 2018
But the groups that often have the greatest success connecting with donors, motivating activists, or getting media attention do not spend much time talking about their programs and services. Nonprofits are often very good at talking about what they do. Instead, they are adept at articulating why they do what they do.
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iMarketSmart
MARCH 19, 2025
Lets look deeper at the three stages donors must work through before giving a major gift. Why Donor Motivation for Giving If you walk up to a total stranger and ask for money, you wont likely get a friendly response. Once your team does prepare to make outreach, theyll have all the data for that donor at their fingertips.
Nonprofit Tech for Good
AUGUST 14, 2022
See giving as a family tradition and seek to teach their children generosity. Understanding the donor’s motivations can help a nonprofit develop motivating messaging, use the right fundraising methods, and segment their supporter list to target those who are most likely to give. Donate for religious or altruistic reasons.
Bloomerang
SEPTEMBER 18, 2024
Adults had as much fun as the children. The development director recruited members to become donors at invitation-only ‘after-hours’ events, where the adults roamed the museum, slid down slides, and tinkered and played at every exhibit to their hearts’ content. It’s understanding donor motivations. Admirable goal.
iMarketSmart
MARCH 20, 2022
In one experiment, people could donate to help children in a famine. For some people, donations helped five pictured children. For other people, donations helped only one of the five children. For some people, the drugs would save eight children. The requests included the children’s names, ages, and pictures.
The Agitator
MAY 23, 2018
From my dog-eared pages: What is the template for the donor story? Last week, I talked about the jobs-to-be-done framework to look at donor motivation. This asks what is the donor hiring your nonprofit to do at an emotional level ? As you can tell, there’s plenty of meat on these bones. And are you doing it for them?
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